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The Biggest Social Media Moments of 2023

Social Media Strategies Summit

It’s fair to say 2023 has been a busy year in the social media world. Cockroach Slays at Met Gala Many major social media moments are entirely predictable. Sadly, it also proved to be one of the shortest-lived social media moments of 2023: It is with deep sadness that we must report the #MetGala cockroach was stepped on.

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7 Brands With a Killer Social Media Campaign

Later

Looking for social media campaign ideas to take your marketing strategy to the next level? More than ever, brands are setting themselves apart on social media with creative campaigns — and seeing big results. 7 Social Media Campaign Ideas to Inspire Your Strategy in 2021: Knix ’s Community-building.

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6 low-hanging social media optimization strategies to boost engagement

Sprout Social

Social media optimization (SMO) is an entirely different ballgame. Because while businesses at large are on board with social media, many fail to make simple changes that could significantly boost their performance. In this guide, we’ll break down some easy social optimization techniques for brands big and small.

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The best brand marketing we’ve seen on social media in the last 5 years

Sprout Social

Thanks to social media, the goals of brand marketers are within reach. Having a social presence is a top priority. Nearly one in two businesses consider social media their primary channel for external communication while 58% anticipate it becoming their primary channel in the future. What is brand marketing?

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Instagram Gets Reel(s) About Going After TikTok

agora pulse

TikTok is a rapidly-growing social media platform. Users who participate in a specific hashtag challenge create their own variations on videos with the same song or audio. The end result is the platform-wide creation of video memes and creative marketing content. . Reels is not available to all Instagram users just yet.

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39 Instagram story ideas to boost engagement for your brand

Sprout Social

Creating a countdown leading up to an upcoming product drop or announcement builds serious hype. Besides taking customers along on the photography journey, this Story highlights upcoming products in a non-promotional way—chef’s kiss. Throwback Thursdays have been around since the early days of social media. Include pets.

Instagram 126
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The Next Big Thing in Social: Top 7 Brands Embracing TikTok

Social Media Strategies Summit

By now, you’ve probably heard of the emerging social media site, TikTok. TikTok is a social media app that allows users to post short-form lip-synced, music, talent, or comedy focused mobile videos. TikTok is different from other social media platforms in that it is content-driven rather than relationship-driven.

Brands 114