Sprout Social

FEBRUARY 15, 2024

Social media management tools like Sprout help you conduct sentiment analysis with artificial intelligence so you can easily review and measure what people are saying about you—and topics related to your brand and industry—across social media. However, it’s not enough to include just any video and image from your library.

Engagement 103

Engagement Tips Loyalty Metrics 103

Sprout Social

OCTOBER 19, 2023

The capability digs into competitor content engagements, post frequency, hashtag usage and other key performance areas by using keywords and @mentions you determine. Another key area is influencer marketing. Makeup brand Sephora uses AI chatbot Kik to connect with its customers and for live influencer interaction to drive engagement.

Strategy 126

Strategy Sentiment Marketing Analysis 126

Sprout Social

MAY 9, 2023

AI technologies like natural language processing (NLP), machine learning (ML), sentiment analysis and others guide decision-making, so you stay ahead of competitors and are prepared for the challenges of a dynamic marketplace. AI-driven marketing is set to drive 45% of the total global economy by 2030. Here is a closer look.

Sentiment 130

Sentiment Marketing Analysis Loyalty 130

Oktopost

MARCH 7, 2022

But in 2007, when Chris Messina introduced the hashtag to Twitter, suddenly the conversation became two-way. By 2013, hashtags were exploding and suddenly B2B brands found others beginning to drive messages about their brand rather than the brand driving messages about the brand. Sentiment Analysis. What tools they are using.

B2B 155

B2B Sentiment Analysis Reputation 155

agora pulse

JUNE 13, 2020

Whether you use Twitter for traffic driving, lead generation, influencer outreach, brand monitoring, or customer service, you need to measure your efforts. Top media tweet: The tweet with photo or video that received the highest number of impressions. Which are the best Twitter analytics tools with which to get started? Agorapulse.

Analytics 204

Analytics Tools Twitter Hashtag 204

Keyhole.co

MARCH 9, 2023

Keyhole offers campaign monitoring, influencer tracking, brand mention monitoring, and powerful competitor research tools that make it easy to benchmark your campaigns against your competitors’. You can also use Keyhole to conduct social listening and identify which online accounts or influencers are talking about you or your brand.

Tools 84

Tools Sentiment Hubspot Price 84

Keyhole.co

DECEMBER 15, 2023

Leverage influencers for leads: The service helps brands connect with relevant influencers who can then help boost sales leads. The platform’s video posting ability isn’t always optimal. Key features: Hashtag tracking and historical data: You can see track hashtags from different social media platforms, all in one place.

Sentiment 52

Sentiment Price Analysis HootSuite 52

Keyhole.co

JANUARY 20, 2024

A Facebook community is a powerful tool for user-generator content, because it’s full of real people uploading real comments, videos, and pictures. Social media users tend to engage more with video content, but it’s important to have a variety of different formats. For videos, ensure they look professional.

Small Business 100

Small Business Engagement Strategy Facebook 100

Convince & Convert

NOVEMBER 30, 2023

And here’s what it came up with: You can prompt ChatGPT to add emojis or hashtags if you are going to extend your campaign to Instagram and/or Twitter. You can filter updates by post type to evaluate your competitors’ more creative tactics, like engaging questions they ask their audience or videos they invest in promoting.

Advertising 105

Advertising Social Media Strategy Tools 105

agora pulse

JANUARY 3, 2020

93% of Twitter video views are on a mobile device. Maximize Twitter video content. First, tweets with hashtags get 100% more engagement, so don’t forget to use them in your posts. People watch 2 billion videos on Twitter per day. Here are some brands already getting video right on Twitter: @Disney+.

Twitter 129

Twitter Tips Influencer Hashtag 129

Keyhole.co

APRIL 26, 2023

If you are an efficient marketer who loves sharing their videos on multiple platforms like Instagram and YouTube, Keyhole also lets you perform cross-platform analysis. Content The Content tab gives you granular-level details of your video posts. It will help you determine the sweet spot of your future TikTok videos.

Metrics 52

Metrics Analytics Tools Overview 52

Sprout Social

AUGUST 22, 2023

Sophisticated social listening tools, powered by ML and AI technologies like sentiment analysis and NLP, scan millions of data points in customer chatter to understand consumers’ needs, wants and brand experience. Plus, set alerts for spikes in brand mentions and use the insights to guide your online review management strategy.

Analytics 84

Analytics Conversation Brands Sentiment 84

agora pulse

JANUARY 6, 2021

Monitor Hashtags. Then open your social listening dashboard and go over the hashtags and keywords you’re tracking. Start by reviewing branded or campaign hashtags, and respond to or assign important items as necessary. Then look over industry or competitor hashtags and join the conversation or follow relevant accounts.

Social Media Management 172

Social Media Management Social Media Curation UGC 172

Hootsuite

JANUARY 13, 2022

Or maybe you’ve received a fancy new product, and you post an unboxing video to your YouTube channel? UGC comes in many forms, including images, videos, reviews, a testimonial, or even a podcast. Think unboxing videos shared on TikTok or praise-filled posts on Instagram. Increase conversions and influence purchasing decisions.

UGC 145

UGC Content HootSuite Authentication 145

Keyhole.co

FEBRUARY 6, 2023

If you are an efficient marketer who loves sharing their videos on multiple platforms like Instagram and YouTube, Keyhole also lets you perform cross-platform analysis. Content The Content tab gives you granular-level details of your video posts. It will help you determine the sweet spot of your future TikTok videos.

Analytics 52

Analytics Overview Metrics Hashtag 52

Sprout Social

SEPTEMBER 22, 2021

In spite of all the research and prep that marketers funnel into campaign planning, creative production or hashtag ideation, campaigns tend to chart a path of their own post-launch. Initially, #AthleteAnd was just a hashtag we used to brand and market players’ stories. Social media campaigns are living, breathing things.

Campaign 119

Campaign Hashtag Analytics Metrics 119

agora pulse

JUNE 5, 2020

Monitoring your engagement rate over time can help your brand stay relevant , even as audiences grow and sentiments change. Influencers may also check your engagement before deciding to partner with your brand. More common with influencers: Engagement Rate by Audience = (Likes + Comments) / Followers x 10. Social proof.

Instagram 127

Instagram Engagement Hashtag Meme 127

Sprout Social

SEPTEMBER 14, 2023

They regularly post UGC, and use their branded hashtag #AerieReal to find creators to reach out to. The content they share—from text posts to videos—and responses they leave in the comments demonstrate a deep understanding of their audience, down to how customers order in a drive-thru.

Strategy 121

Strategy Brands Content UGC 121

Unmetric

AUGUST 28, 2019

Social media monitoring is the process of gathering information on your brand’s mentions, share of voice, sentiment, and more. On the other hand, social media listening is the process of analyzing the gathered information, looking for hidden patterns in the sentiment, comments, and so on.

Social Media 101

Social Media Tools Sysomos Sentiment 101

Unmetric

AUGUST 19, 2019

Track relevant hashtags. Using the tool’s hashtag tracker, you can discover the most engaging hashtags used by your brand. Here’s an interesting case study video on how the Red Socks Company created a hit campaign by researching what other brands did around Lost Sock Day using Unmetric. Get competitive intelligence.

Social Media 91

Social Media Tools Price Hashtag 91

Sprout Social

AUGUST 5, 2020

This update provides a comparative insights view that makes it much easier to compare and contrast your social performance with competitors across key metrics, including SOV, engagement and sentiment. Since each network is unique, start by looking at content across each individual social network.

Analysis 140

Analysis Strategy Sentiment Comparison 140

Keyhole.co

OCTOBER 13, 2023

Also, this type of recruiting includes employer branding and influencer marketing. It can be videos, images or simple text describing an open position. They can easily track keywords, #hashtags, @accounts and URLs on Instagram, Twitter, Facebook and Youtube. To find the right candidates, look for and use relevant hashtags.

Social Media 59

Social Media Reputation Social Networking Hashtag 59

Keyhole.co

NOVEMBER 6, 2022

Keyhole is a social media analytics solution allowing you to track hashtags and keywords to monitor relevant conversations online. It will also give you key analysis into relevant topics, sentiment analysis, demographic breakdown, and surface the top influencers in the conversation. Glean.info.

Tools 52

Tools Social Media Sentiment Price 52

agora pulse

AUGUST 17, 2020

Number (and sentiment) of your customer support emails. Which influencers do they interact with? You can also f ind influencers tweeting on a specific topic (and identify whether those influencers are approachable). All channels] Tuesday : Share a native mini video based on our Youtube channel content. Conversions.

Social Media 171

Social Media Strategy Marketing How To 171

Keyhole.co

NOVEMBER 17, 2023

The video of the incident sparked conversations about racial profiling and generated a ton of negative mentions of Starbucks. SoFi- Turning negative sentiment into positive advocacy SoFi is a fintech company that provides a range of personal finance services including student loan refinancing.

Examples 59

Examples Brands Sentiment Reputation 59

Sprout Social

JUNE 7, 2023

In this guide, you’ll learn how to build an exceptional brand experience with a step-by-step brand strategy framework that adapts to your customers’ needs, plus social listening examples that show how sentiment mining drives ongoing customer growth and retention. What is brand experience? Let’s dive into the advantages in detail.

Brands 111

Brands Sentiment How To Analysis 111

Sprout Social

OCTOBER 4, 2021

the topic, format or hashtag) can help guide smarter content creation. For example, you might notice that video content performs significantly higher than other formats, which could help justify a larger production budget for your content team. Learn how your audience feels about your brand using sentiment analysis.

Data 122

Data Metrics Sentiment Analytics 122

Sprout Social

MARCH 21, 2019

Influencer marketing research. For example, we tag all of our client conversations with special tags that allow us to see when products, services or even hashtags are used, more or less. In the future, when these how-to scenarios come up, we can send the customer straight to a video that speaks directly to the issue they’re having.

Sentiment 94

Sentiment Research Influencer Analysis 94

Sprout Social

OCTOBER 22, 2019

While the Phlanx Influencer Auditor tool is meant for influencer research, it’s also a great tool for analyzing your competitors. Leverage the right hashtags. The right hashtags can get you in front of the right audience. This also means that they would use or follow hashtags relevant to the industry.

Instagram 95

Instagram How To Hashtag Influencer 95

Sprout Social

APRIL 4, 2023

Brand advocacy is when individuals who love your brand share their positive sentiment about your product or service to their followers and audience. What they say or post about you can improve brand awareness and influence buying decisions. Influencers Influencers make great brand advocates because of their large audiences.

Brands 126

Brands ROI Authentication UGC 126

Keyhole.co

FEBRUARY 3, 2023

your audience has made with your content Ad: Insights related to boosted posts Plays: Number of times a video was played automatically or intentionally Please note that you can access them only using Instagram’s mobile app. IGTV Video metrics Choose Videos from the Content you’ve shared section to see all video-related metrics.

Metrics 52

Metrics Analytics Instagram Hashtag 52

Socialmedia.biz

JUNE 22, 2018

The influence doesn’t just stop there as 40% of fans convince others to watch television shows. Henson with the hashtag #FOXWednesdays alongside a cookie emoji in return for a video response from the actress as well as the chance to win a prize. User Engagement. Tracking Performance.

Social Media 68

Social Media Sentiment Hashtag Influencer 68

Unmetric

JUNE 11, 2019

It’s pretty evident that social media isn’t anymore just a medium for communication and funny cat videos. Using the tool’s hashtag tracker you can discover the most engaging hashtags used by your brand. Brand24 is a great tool to help you reach potential customers and influencers. Updated for 2019! Pricing: $65 per month.

Analytics 125

Analytics Tools Social Media Curation 125

Keyhole.co

DECEMBER 13, 2023

Influencer tracking: You can find top social media personas relevant to your brand’s business and analyze their ROIs. Quicktrends: This feature helps you monitor the latest trends and conduct market research. Awario Awario is another reliable alternative to Mention, with its advanced sentiment analytics and real-time social insights.

HootSuite 52

HootSuite Price Sentiment Social Media Management 52

Sprout Social

APRIL 7, 2020

The conversation saw a 9% uptick in overall sentiment; Millennials and Generation Z posted 87% of all positive content posted in March. The conversation sentiment in March hit a high of 50% positive. Activities like cooking and baking, fitness and video games rose to the top of the conversation and drove 3.7 There were 13.3

Brands 112

Brands Sentiment Conversation Hashtag 112

Hootsuite

JULY 6, 2022

Businesses, their partners and qualified public Instagram accounts can slap them directly onto: feed posts, Instagram Stories, IGTV videos, Reels, Guides, and. But only on their feed photos, as video and Stories aren’t yet supported. And to crowdsource sentiment on your brand. Live broadcasts. Source: Article on Instagram.

Instagram 117

Instagram HootSuite UGC Influencer 117

Sprout Social

MARCH 26, 2019

A brand analysis ranges from an overall company sentiment to a product-level sentiment. Another valuable source of information is the sentiment report. In Sprout’s own Sentiment Summary, as shown above, there you can easily view percentages and the trends over any course of time. Conduct a competitive analysis.

Social Media 103

Social Media Sentiment Marketing Analysis 103