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Rethinking the influencer-brand relationship

Sprout Social

Think about the last time you saw a post from an influencer that made you stop scrolling. From understanding audience interests to pinpointing the right collaboration for a campaign, there are many intricacies to influencer marketing. What is an influencer-brand partnership? Several had never been on a brand trip before.

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7 examples of influencer marketing campaigns

Sprout Social

Social marketers rate influencer marketing as having a significant impact on their brand’s marketing efforts including customer loyalty (87%), awareness (89%) and reputation (87%), according to our Q3 2023 Pulse Survey of 307 social marketers in the United States. What is an influencer marketing campaign?

Examples 119
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How B2B influencer marketing will grow your brand

Sprout Social

There lies the magic of B2B influencer marketing. Influencer marketing has long been a staple for business-to-consumer (B2C) brands looking to cultivate more authentic connections with their audience. It’s time for B2B brands to embrace the power of influencers. What is B2B influencer marketing?

B2B 110
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How to measure brand awareness

Sprout Social

From social media mentions to searches, these metrics reveal the extent of your brand’s presence and influence. In this article, we’ll highlight 10 metrics to show you how to measure brand awareness and explain why you should measure it. They capture the subtle yet significant impressions your brand leaves.

Brands 101
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How to Create a Brand Community: A Step-by-Step Process

Social Media Strategies Summit

An engaging rewards or loyalty program with a place for customers to interact with each other could also be considered as a brand community. Or it could be a full-fledged loyalty program where they get rewards for completing different actions. How to Build a Brand Community. Wondering how that works? Loyalty Program.

Process 161
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A Guide to Instagram Shopping for Brands: How to Sell More Products

Social Media Strategies Summit

Successful brands are already tapping into every angle, including creating amazing stories, posting content regularly, promoting user-generated content, and coming up with interactive branded hashtag campaigns. But partnering with the right Instagram influencers has significantly enhanced their efforts. Don’t Forget Hashtags.

Products 163
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8 Influencer Marketing Metrics To Pay Attention To In 2024

Keyhole.co

67% of companies increased their influencer marketing budgets from 2022 to 2023. However, the focus of influencer marketing is shifting towards actual influence, not just likes and followers. As a result, the influencer marketing metrics you track will play a crucial role in your business success. Let’s get started!

Metrics 52