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How Social Media Has Become a Tool For Clinical Research

Techipedia: Tamar Weinberg

The exceptional growth and adaptation of social media networks represents an ideal opportunity to overcome one of the most challenging aspects of the clinical research industry. The effective implementation of social media has the potential to overcome these challenges. Custom Social Media Reports for Google Analytics.

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Case Study and Lessons Learned: App Product Launch and Awareness

Akamai Marketing

At a City of Honolulu sponsored hackathon, a citizen developed a mobile app, DaBus, which adds functionality to the bus system with GPS tracking and to the minute updates on bus schedules and locations. Due to budget constraints, social media was the only media deployed to encourage adoption of DaBus mobile app and attendance at the event.

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6 Reasons Social Media Sucks, But You Need to Use It Anyway

Webbiquity SMM

Amid all of the hype, conferences, and rapid adoption of social media marketing by organizations from sole proprietors to the Fortune 100, there remains an undercurrent of skepticism. This surfaces in posts like Social Media Skepticism , 5 reasons why social media skeptics maybe right and Business social networking: where’s the ROI?

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7 Tips for Increasing Social Media Engagement

ProBlogger

When it comes to creating your social media strategy, it’s always good to keep things fresh and evolving. Whether you are just starting a blog or have been blogging for years and traffic and engagement (or even sales) have reached a halt, it’s time for you to transform your social media marketing strategy.

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How To Harness The Power Of Twitter Hashtag Analysis

Keyhole.co

Image Source Analytics from Keynote’s social listening feature is vital in this quest. With hashtag statistics, you unlock audience insights crucial for shaping your social media strategy. With these audience insights, you align your social media strategy to engage these active users. How do you achieve this?

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A Primer on TweetLevel

Waxing UnLyrical

TweetLevel and BlogLevel are two purpose built tools for the PR industry that aim to be a GPS for navigating influence. At the former’s heart is an open and transparent algorithm that seeks to measure who is important within each social media channel. If you are looking at influence, then go for Justin Bieber.

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An Introduction to Vertical Social Networks

Buffer Social

Instead of diving headfirst into a new space, take some time to consider what audiences need when they use a vertical network instead of a regular social media platform and focus on them in your strategy. Here are some tips to understand how to approach vertical social networks: 1.