Hotels and Social Media Travel Tourism
Laurel Papworth
JANUARY 14, 2010
I know that travel consumers booking via my hotel website i.e. direct customers are more loyal, bring more revenue and tend to travel more often. In 2009, even the top 30 major hotel brands t increased their dependence on the Online Travel Agencies (OTAs)-from 25.4% Over 44% of Internet users are active in social media.
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