Hootsuite

NOVEMBER 7, 2023

It works by tracking mentions (both tagged and untagged) of your brand and your competitors online, along with relevant keywords and hashtags. You can then access all of this information in one place to get both macro and micro views of the social conversation about your industry and your brand. Track social sentiment in real time.

Brand Monitoring 98

Brand Monitoring Tools HootSuite Brands 98

agora pulse

MAY 4, 2016

If you are looking to incorporate social media into your event , you’ll need to consider including a branded hashtag in your event strategy. I’ve been involved in digital conferences like SEJ Summit and Social Tools Summit — and monitoring hashtag activity during and after the events was crucial.

Hashtag 156

Hashtag Tools Tourism Hotels 156

Keyhole.co

MARCH 9, 2023

You can also use Keyhole to conduct social listening and identify which online accounts or influencers are talking about you or your brand. Using social listening, you can conduct in-depth sentiment analysis and understand how your audience feels about your brand, certain features, or if there’s anything noteworthy.

Tools 84

Tools Sentiment Hubspot Price 84

Sprout Social

OCTOBER 19, 2023

The top 7 AI + social marketing use cases for 2024 Given these encouraging results, more companies plan to leverage AI in 2024 to strengthen their marketing teams and prime their overall business strategy. Here are the most prominent AI use cases in marketing for social media managers as they prepare for the coming year.

Strategy 129

Strategy Sentiment Marketing Analysis 129

Sprout Social

MAY 15, 2023

Table of contents: Best all-in-one social listening tool General social listening tools Social listening tools for Twitter Social listening tools for TikTok Free social listening tools Best all-in-one social listening tool Some tools provide deep listening for one specific platform.

Tools 112

Tools Tweetdeck Brands Sentiment 112

Sprout Social

MAY 9, 2023

AI technologies like natural language processing (NLP), machine learning (ML), sentiment analysis and others guide decision-making, so you stay ahead of competitors and are prepared for the challenges of a dynamic marketplace. Check out how the Atlanta Hawks use Sprout’s Tagging feature for this very purpose.

Sentiment 132

Sentiment Marketing Analysis Loyalty 132

Sprout Social

OCTOBER 19, 2023

Reputation monitoring software to try What features to look for in a reputation management software What is online reputation monitoring? This feedback can identify customer sentiment (positive or negative), trends and more. Online review management involves taking a holistic view of the platforms you track.

Reputation 97

Reputation Sentiment Analysis Notification 97

agora pulse

JUNE 13, 2020

Related: Twitter 101: What Every Smart Social Media Manager Needs to Know. Once purely a hashtag analytics tool, Keyhole is now a multi-feature platform allowing you to analyze your Twitter account, monitor your brand and your competitors on Twitter, and even identify influencers. Agorapulse.

Analytics 204

Analytics Tools Twitter Hashtag 204

Sprout Social

MAY 11, 2023

Brand safety tools are automated solutions that protect your brand from threats on social media and other digital channels, including major reputational risks such as your ads appearing alongside distasteful content. These features allow you to choose the level of control over where your ad appears.

Reputation 131

Reputation Tools Brands How To 131

Keyhole.co

DECEMBER 13, 2023

The brands that get it right do so by leveraging social monitoring and listening. Mention is a good example of a platform helping brands track and post to social media apps. The tool helps you manage your social media accounts with the help of market insights. Overall, Mention can be a useful tool.

HootSuite 52

HootSuite Price Sentiment Social Media Management 52

Keyhole.co

JANUARY 17, 2024

So, when we delve into social listening, we’re exploring the “why” – the motivations and sentiments that drive the online discourse. However, the distinction between social listening vs. social monitoring isn’t always as clear-cut as this definition might suggest.

Sentiment 52

Sentiment Analysis Brand Monitoring Trends 52

Oktopost

NOVEMBER 16, 2023

In today’s social media-driven world, information about customer behavior, public sentiment, and user preferences is at the tip of any business’s fingers. But when it comes to social data, it’s not about how much data you have but rather how you leverage it. 75% of B2B buyers use social media to make buying decisions.

Analysis 69

Analysis Data Sentiment Metrics 69

Hootsuite

FEBRUARY 24, 2023

Salesforce recently announced the retirement of its social media management tool Social Studio. Luckily, you won’t have to look far to find the best Social Studio alternative. Hootsuite does everything Social Studio does and more for a fraction of the cost. Hootsuite includes these features in every plan.

HootSuite 83

HootSuite Social Media Management Tumblr Hashtag 83

Social Media Strategies Summit

FEBRUARY 24, 2021

Cloudera Leverages B2B Social Listening to Assess Market Sentiment. Social listening isn’t just for B2C brands – it has a big part to play in B2B marketing strategies too. Demonstrating this, software company Cloudera relies on social media listening to gauge audience sentiment. Source: Sprout Social.

Social Media 147

Social Media Strategy Sentiment Marketing 147

Keyhole.co

NOVEMBER 6, 2022

Well, look no further; here’s a guide showing you the top 22 best social media monitoring tools that are worth considering: 1. Keyhole is a social media analytics solution allowing you to track hashtags and keywords to monitor relevant conversations online. Also, the loading time is reportedly slow.

Tools 52

Tools Social Media Sentiment Price 52

Sprout Social

MARCH 17, 2020

To help your team respond as effectively as possible, we’re sharing a collection of Sprout features that can help you navigate everything from pausing your outbound messages to providing faster information and customer care. Advanced social listening tools are an excellent complement to the monitoring and engagement features in Sprout.

Features 101

Features Brands Library Team 101

Keyhole.co

JULY 20, 2023

And to some extent, it does manage to do a fair job. Like every free tool out there, Google Alerts lack loads of intuitive features. One of the main reasons to explore Google Alerts alternatives is to gain access to more advanced features. Moreover, Keyhole comes with sentiment analysis and competitor monitoring features.

Industry 52

Industry News Google Brands 52

Unmetric

JUNE 11, 2019

This means creating more engaging content, getting more certainty around your social strategy and automating those tedious tasks like reporting. There’s a host of features that will help you analyze your brand’s social media performance and make better marketing decisions. Pricing: $49 – $499 per month.

Analytics 125

Analytics Tools Social Media Curation 125

Sprout Social

JANUARY 10, 2024

For example, social listening tools powered by conversational analytics help brands monitor hashtags and feedback to quickly identify negative comments and respond. Sprout simplifies online review management by pulling reviews from Facebook, Google My Business, TripAdvisor and other online review sites into one platform.

Reputation 106

Reputation System Brands Knowledge Base 106

Sprout Social

AUGUST 10, 2022

Track trending hashtags, topics, music, challenges and more to create viral content with the right influencers. Choose an influencer marketing software that fits your budget while giving you the features you need. Does the tool have all the features you need? Key features. Analyze consumer sentiment and brand health.

Influencer 113

Influencer Tools Marketing Software 113

Keyhole.co

MARCH 2, 2023

At a glance, Hootsuite is a powerful tool for social media management, or the task of keeping your brand’s social media accounts active and engaging. It allows users to post on each of the major social media platforms without having to switch between tabs or devices.

Social Media 52

Social Media Tools HootSuite Marketing 52

Sprout Social

SEPTEMBER 14, 2023

Clothing brand Aerie has made authenticity a core part of its brand—and naturally, this includes featuring posts from their real customers. They regularly post UGC, and use their branded hashtag #AerieReal to find creators to reach out to. This effectively makes their audience feel seen and connected to the brand.

Strategy 124

Strategy Brands Content UGC 124

Sprout Social

FEBRUARY 20, 2020

Olivia Jepson Sprout Social Media Strategist. As a social media manager, you have a unique understanding of social listening that positions you as the subject matter expert. Improve sentiment around customer service. Rachael Samuels Sprout Social Media Manager. Improve products.

Strategy 119

Strategy Sentiment Social Media Management Analysis 119

Sprout Social

OCTOBER 6, 2022

Most marketers undoubtedly want the audience growth and attention that comes from achieving a social media viral video. In fact, it’s the dream of many social media managers. Important hashtags/mentions to include: Important for trends and partnerships. Use hashtags. at least once. Horizontally?

Video 129

Video Social Media How To Trends 129

Hootsuite

MAY 1, 2023

Are you looking to create a more efficient social media workflow? Social media managers have a tough gig, often juggling multiple accounts , managing complex campaigns, and collaborating with stakeholders. Remember, you can always find fresh ideas using OwlyWriter AI or Hootsuite’s Inspiration feature.

Template 134

Template Templates Social Media Tips 134

Sprout Social

OCTOBER 4, 2021

the topic, format or hashtag) can help guide smarter content creation. Sprout’s tagging feature makes this type of analysis easy. For example, you could use tags for specific product lines, sentiment scores or customer care, and use the Tag Performance Report to track the results. are mentioned in larger conversations.

Data 124

Data Metrics Sentiment Analytics 124

Keyhole.co

MARCH 20, 2024

Keyhole Keyhole is an all-in-one social media marketing tool that allows you to measure your online performance, keep an ear out for mentions, discover influencers who are the right fit, and conduct market research through one easy-to-use platform. However, its social listening suite is relatively extensive.

LinkedIn 52

LinkedIn Tools B2B Price 52

agora pulse

AUGUST 17, 2020

A social media strategy refers to a brand’s overall game plan for reaching prospective customers on social media. In other words, a social media strategy is the outline of what (and why) social media managers and digital marketing agencies are planning to do on social media.

Social Media 171

Social Media Strategy Marketing How To 171

Oktopost

SEPTEMBER 21, 2020

Somewhere on social media, somebody is talking about a feature they wish your product offered. It has to be—engaging with your target audience on social media can’t be a monologue, but rather a dialogue, first and foremost. . Instead, you can listen to voices on social media and gain much more insight much faster.

B2B 89

B2B Marketing Sentiment Influencer 89

Oktopost

DECEMBER 22, 2019

Social listening also helps you keep tabs on the social media sentiment toward your company and products. Awario includes dedicated features for influencer marketing and reputation management, and its users have lots of positive things to say about how it facilitates market research and customer engagement.

Tools 116

Tools B2B Sentiment Notification 116

Keyhole.co

MARCH 11, 2024

Keyhole offers advanced features such as sentiment analysis, hashtag tracking, and competitive benchmarking. These tools offer unique features and benefits that can enhance your understanding of LinkedIn metrics and optimize your performance on the platform. Here are some recommendations to explore: 1.

Template 52

Template Templates Analytics LinkedIn 52

Unmetric

NOVEMBER 4, 2019

What is the purpose of having a social media analyst? And most importantly, what does it take to be a social media analyst? Social media analyst vs. Social media manager. Often people confuse the roles of social media analysts and social media managers to be one and the same.

Social Media 97

Social Media Social Media Management Sentiment Analytics 97

Sprout Social

MARCH 26, 2019

Depending on how your social media listening is set up, you may find it easier to create and maintain than other research methods. Demographic data is easily available to social media managers already and Twitter advanced search techniques can be executed in minutes. Result : brand sentiment, customer sentiment.

Social Media 104

Social Media Sentiment Marketing Analysis 104

Sprout Social

JANUARY 24, 2024

♀️ In our Pulse Survey, 41% said they measure the growth in followers/subscribers on social platforms to see if influencer marketing is working for them. Use social media management tools to track audience growth across channels. Sprout’s social listening tools help you visualize the share of voice data.

Metrics 100

Metrics Influencer Marketing Survey 100

Keyhole.co

MARCH 24, 2023

Are they talking negatively about your customer service, or are they happy with your latest feature updates? Moreover, social mentions give away a handful of insights. Here’s how a happy Audi customer used hashtags and shared his clicks, which the brand later reposted as social proof. Some of them are: 1.

How To 52

How To Sentiment Reputation Hashtag 52

Keyhole.co

JUNE 19, 2023

It is a powerful strategy for social media content marketing when aiming to boost customer success. It is a type of content form, including videos, photos, reviews, blogs, and social media posts that users create and features a brand or a product. Bonus: You can add campaign hashtags and keywords to Keyhole.

Social Media 52

Social Media UGC Content Loyalty 52

Sprout Social

JUNE 7, 2022

Social teams are notoriously lean , so anything you can do to make their process more streamlined will be appreciated. Request social team feedback. Your social media manager will be able to provide more insights on network-based opportunities. Decide on a branded hashtag. Hi, Times Square!

Strategy 116

Strategy How To Hashtag Team 116