Using Hashtags as Strategic Objects

Buzz Marketing for Technology

Posted in Hashtags Twitter. Hashtags have been around for a while. With this evolution, brands are now leveraging the once lowly hashtag as a strategic tool to unify campaigns and connect with customers. Too many hashtags make it difficult to track and are confusing to consumers.

3 Hashtag Search Tools That Are Crazy Easy to Use

agora pulse

If you are looking to incorporate social media into your event , you’ll need to consider including a branded hashtag in your event strategy. Here are three hashtag search tools that are crazy easy to use! Hashtracking is another great hashtag-tracking option for Twitter and Instagram.

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6 Ways to Optimize Your Hashtags on Instagram

Later

Hashtags on Instagram really can be an effective way to grow your following and engagement, but the best practices are constantly changing. A great Instagram hashtag strategy doesn’t just reach more people — it reaches the right people for your business.

6 Ways to Level-up Your Hashtags on Instagram

Later

Hashtags on Instagram can be one of the most effective ways to grow your following and engagement. But a great Instagram hashtag strategy doesn’t just reach more people — it reaches the right people for your business. . Ready to get your hashtag game in check?

6 Twitter Search Features You Should Already Be Using

agora pulse

Maybe it’s due to the advanced search feature being buried in navigation or that users don’t fully understanding how to utilize the advanced search function once they get there. This can be especially true for your brand’s specific or marketing campaign’s dedicated hashtag.

The 29 Best Social Media Monitoring Tools

Webbiquity SMM

Several also provide features like competitive benchmarking, follower demographics, key influencer identification, sentiment analysis, campaign impact, and reporting. Simply enter a hashtag and tagboard will pull in great content from across the web.

Tools 269

Essential Sprout features to help your brand maintain connection in an uncertain time

Sprout Social

To help your team respond as effectively as possible, we’re sharing a collection of Sprout features that can help you navigate everything from pausing your outbound messages to providing faster information and customer care.

How to Search Twitter Like James Bond

agora pulse

What facilitates my discovery of great content are Twitter’s powerful search features. You might have used the Twitter search box before to find someone or tweets using a specific hashtag, but Twitter’s search function has power to go beyond basic word searches. use specific hashtags.

4 Twitter Analytics Tools You Can’t Ignore

agora pulse

Once purely a hashtag analytics tool, Keyhole is now a multi-feature platform allowing you to analyze your Twitter account, monitor your brand and your competitors on Twitter, and even identify influencers. Other Keyhole features are pretty impressive, too.

Think Globally, Act Locally: Introducing Advanced Geolocation

Talkwalker SM

Hashtag clouds for Abercrombie & Fitch for mentions from New York (left) and California (right). Comparing the hashtag clouds for Abercrombie & Fitch from New York and California shows different themes for each.

5 non-negotiable dashboards to track your social media success

Socialmedia.biz

Below are 5 of the best social media dashboards for the modern-day business owner and the key features that distinguish them from the crowd: Cyfe. Key Feature. The key feature of the Cyfe dashboard is its all-in-one ability. Key Feature. Key Feature. Key Feature.

The 32 Best Twitter Marketing Tools

Webbiquity SMM

Here are nearly three dozen tools that can help grow your following, increase engagement, monitor brand and keyword mentions, benchmark competitors, research accounts, analyze sentiment, schedule tweets, and more. And the top tweets by influencers (that include that specific hashtag).”

Tools 275

6 Foolproof Strategies to Increase Your Facebook Event Attendance

agora pulse

Use Event Hashtags on Instagram & Twitter. And when it comes to Twitter and Instagram, hashtags are key. A lot of people underestimate how effective hashtags can be when you want to increase attendance, especially for local events.

6 best social media monitoring tools 

Unmetric

Track relevant hashtags. There’s a host of features that will help you analyze your brand’s social media performance and make better marketing decisions. Using the tool’s hashtag tracker, you can discover the most engaging hashtags used by your brand.

Tools 106

11 best social media listening tools

Unmetric

Social media monitoring is the process of gathering information on your brand’s mentions, share of voice, sentiment, and more. Awario offers an array of features to get you ticking on social. Synthesio is a dynamic tool with a plethora of features.

Tools 114

Seven Key Categories of Social Media Marketing Tools

Webbiquity SMM

Other common features include: competitive benchmarking; ability to identify top influencers and brand advocates; follower growth tracking; content / campaign performance measurement; and.

Tools 215

Top 10 Social Listening Tools

Oktopost

Social listening also helps you keep tabs on the social media sentiment toward your company and products. In addition to that, Oktopost includes all the monitoring, tracking, and analytics features you could hope to expect from a social listening solution.

Tools 98

Despite Missteps, Twitter Reports Strong 2Q Performance — What’s Next?

Webbiquity SMM

Looking at large numbers of tweets about it over different time frames, it appears sentiment is running roughly nine to one against the new look. Hashtag for the cause – #WhereIsLeslieBerland pic.twitter.com/v8sVCtr7iR.

Report 157

The Social Listening Playbook for Super Eager Marketers

agora pulse

Social listening can be done manually or automated with platforms that allow you to set up hashtags, handles, and keywords to monitor. Brand mentions of both your handle and hashtag. Branded and unbranded hashtags relevant to your brand.

21 best social media analytics tools

Unmetric

There’s a host of features that will help you analyze your brand’s social media performance and make better marketing decisions. Using the tool’s hashtag tracker you can discover the most engaging hashtags used by your brand. Updated for 2019!

gazeMetrix: Monitor Your Visual Brand Mentions Based on Image Recognition

Mindjumpers

Monitoring brand mentions, share of voice, sentiment etc. Yet, this has been impossible for brands to track unless the photo is accompanied by a @mention or a #hashtag. are the essentials of analysing what is being said about your brand online.

Brands 272

How to Create a Buyer Persona (Includes Free Persona Template)

Hootsuite

Some great tools to help include: Hootsuite Insights Powered by Brandwatch : Find top relevant sites, hashtags, and authors. Keyhole.co : Find top referring sites for relevant hashtags. One key way to find out is to engage in some social listening and social media sentiment analysis.

The complete guide to Instagram listening

Sprout Social

Instagram listening is the process of following conversations regarding topics, keywords, brands and hashtags related to your industry and using those insights from those conversations to inform your social media strategy. Determine your overall brand health and sentiment. Not only do you have traditional customer service concerns to respond to, but also user-generated content and industry hashtags to keep an eye on. Monitor your customer sentiment.

How to Find and Reach Your Target Audience on Instagram

Sprout Social

Leverage the right hashtags. The right hashtags can get you in front of the right audience. This also means that they would use or follow hashtags relevant to the industry. It’s your job to make sure that you use those hashtags so that the right people can discover your content.

A closer look: What brands need to know about COVID-19

Sprout Social

To answer these questions and more, we analyzed Twitter messages in Sprout Social’s Featured Listening Topic around COVID-19 and compiled insights from this data below. The conversation sentiment in March hit a high of 50% positive. Sprout Listening’s new featured topic.

One Social Media Metric to Rule Them All

Visually SM

Utilize relevant hashtags. The downside is that increasing your impressions doesn’t necessarily mean you’re increasing the positive sentiment around your brand.

A look back: Examining the shifts in the COVID-19 conversation

Sprout Social

To help answer these questions and more, we dove once more into Sprout Social’s Featured Listening Topic to better understand people’s behaviors and how certain industries continue to navigate this pandemic. million unique authors in Sprout’s Featured Listener.

6 steps to create an org-wide social listening strategy

Sprout Social

Improve sentiment around customer service. Topic queries are the bread and butter of listening, and creating strong ones depends on the platforms, hashtags, keywords and phrases you include or exclude. Did the same sentiment come up often? Social listening is on the rise.

What does a social media analyst do?

Unmetric

Tools like Unmetric , Falcon.io , and CoSchedule offer a host of features to help you analyze your social performance. Social media listening tools help you stay in the loop of what is being said about your brand, competitors, industry, and even a particular keyword or hashtag that’s trending.

B2B Employee Advocacy Best Practices

Oktopost

Give an overview of your social media goals, target audience, competitors, content tactics, custom hashtags, etc. Brand Sentiment. With half of buyers trusting a company’s employees as sources of brand information, advocacy can help drive up positive sentiment. Table of Contents.

B2B 99

Why Tech Companies Must Be Careful About Change

Convince & Convert

” People are tracking their progress with #LetItGrowBro, and AEO is featuring it’s favorite participants on Instagram to showcase their facial hair. Technology: Twitter’s Lucky Charms.

27 Instagram Tools Marketers Should Know About in 2019

Hootsuite

Many Instagram business tools offer automation features that help social media managers save time and streamline tasks. It can be hard to keep tabs on trending hashtags and competitors. Display Purposes is a good tool for keeping tabs on which hashtags are most popular.

The ultimate social media listening guide for marketers

Sprout Social

A brand analysis ranges from an overall company sentiment to a product-level sentiment. Another valuable source of information is the sentiment report. In Sprout’s own Sentiment Summary, as shown above, there you can easily view percentages and the trends over any course of time. Result : brand sentiment, customer sentiment. Use a hashtag report to see which are the most engaging. Use this hashtag in future posts and to find new people to follow.

What brands are missing by sleeping on TikTok

Sprout Social

Try less,” is the sentiment. Unlike other platforms, where hashtags are king in search and discovery, on TikTok it’s sound. People recall sounds and feelings before campaign names and hashtags.

Meme 99

10 best competitor benchmarking tools in 2019

Unmetric

Sentiment analysis helps you identify how a certain brand or post is perceived by people. This also applies to solve consumer queries that your competitors haven’t by filtering posts based on negative sentiment they had received. How do you find out what your competitors are up to?

Tools 100

How to build a better business with B2B social listening

Sprout Social

Want to uncover what exactly what products and features customers want? Perhaps they have feedback on a particular product or feature. If you want to know whether or not a new feature or roll-out will be well received, social media is a great place to gather unfiltered feedback. For example, Skype recently reintroduced its “Away” status feature which resulted in a flurry of different responses from followers. The same logic rings true for hashtags.

B2B 75

The Social Media Monitoring Lighthouse – A Guide on What and How to Monitor

Razor Social

Every monitoring tool will provide you some capability of monitoring specific keywords (in isolation, as part of a URL, as a hashtag etc.). Sentiment Analysis. ” Sentiment analysis has a bad name because it’s never 100% accurate.

What Do Social Media Management Tools Really Need? 23 Experts Tell Us

agora pulse

And while many dashboards have amazing selections of features, there are still quite a few features that many marketers need – and because they’re not getting them from their dashboard, they have to look at other tools to help them. It comes down to a combination of three features: .

How Our Social Media Management Tool Continued Evolving in 2019 [Infographic]

agora pulse

Let me give you a quick, colorful look at the biggest 2019 releases then dive into each of these features. You might discover a feature or two you have yet to try! Saved hashtag picker. Successful content on Twitter and Instagram relies on the strategic use of hashtags.

Inside the World of Dog Influencers

Likeable

A quarter of content shared to social media features pets—so much so that one in six pet owners has created a social account specifically for their pet. You can see their full, touching story here in The Dodo’s video feature. It’s undeniable—people love their pets.

The Ultimate Guide to Instagram Analytics: Metrics, Insights, Tools, and Tips

Buffer Social

Branded hashtags: The number of Instagram posts with your branded hashtags. You can use it to analyze your Instagram account or track a hashtag on Instagram. Top hashtags by engagements. Hashtag tracking. Number of posts with the hashtag. Sentiment.

4 Steps to Boost Your Social Media Engagement

Convince & Convert

An interesting feature of Mention is that it allows the right people to engage with an audience in discussions that are taking place somewhere else. Talkwalker also provides handy “hashtag cloud” visualizations, which illustrate activity surrounding related hashtags.

How to be Twitterific – 39 Expert Twitter Guides and Tips

Webbiquity SMM

How can marketers best utilize Twitter’s expanded features and the latest tools? She walks through choosing your subject matter, using hashtags, finding industry experts, and growing a following (for example, by attending relevant tweet chats). Guides to Using Twitter Features.