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SMS marketing 101: How to use text messaging in your marketing strategy

Sprout Social

Looking to tap into the marketing strategy that gets 4x more open rates than email? It’s SMS marketing—one of the easiest and most effective ways to reach your target audience. What is SMS marketing? SMS marketing is a great way to reach your target audience with a concise and clear message.

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B2B vs. B2C Influencer Marketing: Platforms, Practices, and Packaging

Webbiquity SMM

James Creech has a unique perspective on influencer marketing. As co-founder and CEO of Paladin , he oversees the B2B marketing of a B2C influencer marketing tool. So who better talk to about the similarities and differences between B2C and B2B influencer marketing? The Best Influencer Marketing Platforms for B2B and B2C.

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The 12 Best Chatbot Examples for Businesses

Hootsuite

You’ll see the three best chatbot examples in customer service, sales, marketing, and conversational AI. You can see exactly how these bots can assist with your customer service, sales, and marketing. Under Bestseller’s corporate umbrella falls fashion brands like Jack & Jones, Vera Moda, and ONLY.

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Hook A Facebook Fan Up: They're Looking For Discounts

Firebelly

Sometimes, it seems, the greatest value you can add is a good old-fashioned discount or promotion. Chad Richards is the Social Program Manager at Firebelly Marketing. In Fans With Benefits: Add Value On Your Facebook Page , I wrote about providing the kinds of content that fans find valuable. Having trouble reading this image?

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How to Use IFTTT to Automate Search Engine Optimization Tasks

Bill Hartzer

The end task part can also be set up in a similar fashion like “send me an email”, or “create a status message on Facebook”. Ifttt works with many platforms / channels, and even has the ability to send a message to your phone or SMS device. The trigger then causes another task to happen – hence the “then that” part of the set up.

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Courtney Love gets sued over tweets

Firebelly

Case in point:  Courtney Love vs. fashion designer. But for non-journalistic folk, many of whom are now blogging and Tweeting on the Internet, these laws may not be known. This can cause major trouble. Otherwise, like Love, you may be swimming in court fees and by-the-hour law firm bills. Hit me with them! View an alternate.

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Global Investors Tune in As Live Video in Ecommerce Takes Off 

The Realtime Report

The technology is state-of-the-art, infinitely scalable and contains a proprietary layer on top of video using text, chat (WhatsApp and SMS) and voice to make the entire shopping experience human-like. Wherever the end consumer is involved, live commerce will play a major role in enabling sales by bridging the online-offline divide.

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