7 Tips to Leverage the Power of SMS Marketing

Convince & Convert

Not all SMS marketing campaigns are created equal. There are some companies who fully integrate SMS marketing into their business strategy and others who see it as a side project. Given this, which company do you think will have a more successful marketing campaign? If you’re already on board with SMS marketing, here are some tips and suggestions on how to maximize your success. Create an SMS Marketing Team.

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Is SMS Marketing Still a Viable Strategy?

Techipedia: Tamar Weinberg

SMS, really? Experienced marketers will tell you that customers are much more likely to respond to campaigns that engage them on a personal level. The marketing strategy must be relevant and timely while meeting the customer’s individual needs. In terms of rate of response, the simple SMS dominates the market. It can add real value to a marketing strategy and continues to grow with the decline in consumer spending. This is a guest post from James Bentham.

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Everything You Need to Know to Run a Successful SMS Marketing Campaign

Convince & Convert

Image via BigStockPhoto.com If you haven’t started looking for ways to add SMS text message marketing to your marketing mix, now is the time. One of the great things about SMS is that nearly 100% of all devices on the market are SMS enabled , making it the mobile channel that offers the widest reach possible. In fact, it’s been reported that Coca-Cola historically has invested 70% of their mobile budget on SMS marketing.

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SMS Marketing: a Grossly Underrated Marketing Tactic

Kikolani

Text message or SMS marketing delivers insanely higher ROIs and ridiculously higher sales than any other digital or conventional media. Take a moment to let these figures sink in: Papa John’s SMS marketing campaign boosted sales by 33% and generated an ROI above 500%. Bulmers Irish Cider increased sales by 50% and achieved a jaw-dropping 73% conversion rate by combining SMS with geofence. And a 73% conversion rate for SMS… I mean, come on!

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Why Your Business Needs an SMS Strategy

Bill Hartzer

With the power of mobile marketing set to reach a peak over 2014, there has never been a better time to get your business a piece of the SMS action. However, as well as the obvious efficiencies involved, there are a number of other clear benefits of opting for SMS marketing. Sending an SMS is a direct and dynamic way of reaching your target market. Like many virtual marketing campaigns, SMS is both good for the environment and good for your budget.

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Is Your Business Ready For Mobile Marketing?

yMarketingMatters

Mobile marketing is a multi-channel, digital marketing strategy aimed at reaching a target audience on their smartphones, tablets, and/or other mobile devices, via websites, email, SMS, social media, and apps. 53% of American consumers use their smartphones to access search engines at least once a day ( Source: Google and Mobile Marketing Association Survey ). And check this out: What Do Top Marketers Think About Mobile Marketing?

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How to Use SMS Marketing to Boost Your Blog’s Audience

ProBlogger

Remember SMS? Once your site is mobile friendly you can start working on your SMS campaign. Don’t worry folks, the beauty of SMS marketing is that it’s not as tedious as email campaigns! Remember to test your SMS campaigns on multiple handheld devices and only send it when you’re completely happy with the presentation. As with everything in the marketing world, timing is everything. However, SMS campaigns spike within the hour.

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Marketing Automation, Set It and Forget It

Cody Ward

This obviously allows you to match your customers with sales transactions, but more importantly for marketers it allows you the option of layering on a marketing automation system that can deliver targeted messages at the right time without continuous management by additional personnel. If you’re like many companies, you employ a marketing individual or team to collect your contacts information and execute campaigns in somewhat of a batch and blast situation.

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Get Your Business Moving: 9 types of Mobile Marketing

Harp Interactive

Why should your marketing be? It’s time to cut the cord and set your marketing-mix free to keep up with your active customers. Mobile phones still make up the majority, but many other devices are fast becoming popular and offer opportunities to marketers for reaching their customers where ever they may be. Lower mobile internet rates and decreased costs of compact computers are opening up new possibilities for marketers.

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Get Ready For The Mobile Marketing Explosion

Small Business Mavericks

In a word, it means you need to start thinking about your mobile marketing message today. There are plenty of ways for small business owners to get on board with mobile marketing. Other mobile marketing tactics include SMS texting, check-in services like Foursquare and Yelp, and social-mobile apps. When it comes to devising a mobile marketing strategy , there’s not just one way to go.

5 Tips for a Fantastic Marketing Conference

Cody Ward

I recently attended a marketing conference in Indianapolis, IN called Connections - “Inspire the Future” The event was put on by ExactTarget , an international email marketing service provider. The event pulled together 4,000 marketing clients and industry thought leaders all learning together. Content Marketing Email Marketing Online Advertising Social Media conference event event marketing keynotes live mobile sms speakers statistics

Don’t Let Thumbs Dominate Mobile Marketing

Convince & Convert

Enemies that operate with such stealth that we fail to see the power they wield over the majority of our marketing efforts today. To catch a glimpse of these marketing enemies in all their crooked glory, just slowly glance down your arms to your. Click to read more » mobile email marketing Jeff Rohrs mobile marketing SMSI don’t mean to scare you or create undue cause for alarm, but there are enemies in our midst.

20 Types of Digital Marketing that Works

Social Media Marketing

Digital marketing has been a key element in the overall marketing strategy of businesses. Marketers usually combine numerous strategies in campaigns, especially since new and improved digital marketing developments are emerging. 20 Effective Digital Marketing Tools 1.

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8 Marketing Trends to Implement in Your 2012 Marketing Plan

yMarketingMatters

What a year was 2011 for social media and marketing! I watched and experienced first-hand the marketing and social media landscape change, consolidate, focus, develop and evolve all at the same time. As I’ve said before, social media needs to be INTEGRATED into your overarching marketing plan. But social media is a powerful marketing medium that MUST be used in your marketing tactics today. And other important marketing tactics must not be ignored either.

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CheatSheet: 4 Mobile Ad Platforms That Work

Convince & Convert

Whether your brand is B2B or B2C, marketing to your consumer is becoming more and more difficult, fragmented, and sophisticated. Click to read more » mobile flash banners mobile advertising mobile platforms mobile targeting off madison ave + spinsix rich media SMS streaming radioBecause of media fragmentation as well as the on-the-go nature of today’s consumers, it is important to leverage all mediums possible to reach your target audience, including mobile.

Why P2P Texting Should Be Part of Your Marketing Strategy in 2021

Social Media Strategies Summit

As we head into 2021, marketers are reflecting on how much consumer behavior has changed over the course of the last year. SMS Marketing is One of the Fastest Growing Channels.

How To Start A Mobile Marketing Strategy

The Realtime Report

How To Start A Mobile Marketing Strategy. Have you considered mobile marketing as part of your advertising strategy? Here is how you can embark with a successful mobile marketing strategy. App Based Mobile Marketing. That is why you should certainly consider app-based mobile marketing. SMS Marketing. There is no better way to advertise a new product, service or deal than via SMS marketing. In-Game Marketing.

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How to Integrate Email Marketing and Social Media for Stronger Campaigns

agora pulse

Is your email marketing on an island by itself? Consider integrating email marketing and social media to make your campaigns stronger and richer. But you can amplify your efforts by linking social media with another powerful channel: email marketing.

SMS Marketing Trumps Social Media Marketing [Infographic]

Cody Ward

A recent infographic by Mogreet , a leader in mobile video and MMS messaging, stacks up the usage and engagement of SMS & MMS mobile communication against social media’s top players Facebook, Twitter, Google+, and Pinterest. What does this mean for marketers? SMS and MMS are powerful marketing tactics that can get your message directly to your audience and more importantly, they’ll see it. Here’ show they are using SMS messaging.

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The History of Marketing [Infographic]

Cody Ward

If you’re looking for a quick and easy Marketing 100 class then look no further than this great infographic created by HubSpot and designed by BlueGlass. Quick summary: It’s amazing to see how marketing has transformed over the years and even more impressive is the rate in which a single message is distributed instantly to millions or billions of people. SMS messaging on mobile phones gets introduced in 1992 and twenty years later is still at it’s infancy.

Role of Mobile Marketing to Grow Your Business

Social Media Marketing

Mobile Marketing promoting is another meaning of web showcasing. This innovation will change your business and give you access to more clients and presentation to the market patterns and enable you to develop likewise. Need of Mobile Marketing Availability of Quick Services Anytime Individuals need great, simple and fast administrations. Marketing Via SMS and MMS SMS and MMS advertising are getting an enormous change showcasing.

3000 Year Old Marketing Techniques

Bill Hartzer

Three Thousand Years of Marketing in Three Paragraphs. Marketing is not new. There is evidence to suggest that at least as early as the Phoenician traders – over 3000 years ago – there was activity that we might class as marketing – Phoenician traders drew pictures on stones portraying their goods. A key aspect of marketing is very much about communication. And when it comes to communication SMS marketing comes into its own. Marketing

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Mobile Marketing Tips: 8 Steps to be Seen ANYWHERE

Devumi

The move to mobile marketing is taking off at crazy levels. With Google’s latest algorithm update, the over-hyped Mobilegeddon, taking the marketing world by storm lately, you’ve probably started thinking about mobile marketing strategies. This article is going to go through a step by step process that will guide you from the pure desktop marketing of old to the modern era of mobile marketing. Getting your business into mobile marketing 1.

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What Is Mobile Marketing?

Small Business Mavericks

This week we’re talking about mobile marketing. First, what is mobile marketing? In a word, mobile marketing is any marketing that involves interactive marketing through mobile devices such as cell phones, PDAs, Bluetooth devices, tablets, and other connected handheld devices. The means and ways of mobile marketing have grown a lot since the advent of the science less than a decade ago. Mobile web marketing. Location-based marketing.

One More Reason To Start Marketing Online

Small Business Mavericks

Just like CDs killed the cassette tape and electricity killed the kerosene lantern, the Internet (e-mail, SMS, Twitter, et. This truly is good news for any business because the truth is you can get more effective marketing for less investment online. The benefits to marketing online are going to get better. I’m not saying you should shift your entire direct mail budget to online marketing right now, but you should be considering an online marketing plan today.

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The Surprising Places Marketers Plan to Increase Budgets in 2014

Convince & Convert

Marketers are evidently enthusiastic heading into 2014… about everything. A fascinating new study was released this morning from Salesforce ExactTarget Marketing Cloud (a client of Convince & Convert ). Called 2014 State of Marketing , insights from over 2,500 global marketers , the report is full of data about marketers’ outlook and plans for the coming year. Marketers are surrounded by data, yet starved for insights ( click to tweet ).

Going Mobile with B2B Marketing

Buzz Marketing for Technology

As I mentioned in my Top 10 predictions for 2010 – I think the Mobile Marketing in 2010 will become more mainstream. As a marketer I always like to play the “odds not the lottery&# and to me when you have a market of 3.3 Mobile campaigns that I have used typically have a higher response rate – I have seen our SMS messages get a 15-20% response rate which is huge if you think about that compared to standard banner ad response rates.

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The Mobile Imperative

Twist Image

It's too small for most Marketers. " ) and get them to see mobile as a consumer platform instead of an advertising channel (or to think about mobile from a utilitarian marketing perspective). I often lament this moment in time as being one where us Marketers are trapped in media purgatory. Fixed screens will simply be places that we toss our cloud-based content, marketing and advertising to for convenience. marketer. marketing research.

Permission, Targeting and Segmentation in Mobile Marketing

Social Email Marketing

Mobile telephones have been used for marketing purposes since a long time, think about mobile text/SMS messaging campaigns for instance. Mobile email Mobile marketingConsumers don’t only massively embrace social media. They increasingly use mobile devices and media. Many businesses have developed or consider developing mobile.

How to Market Banking to Gen Y

Idaconcpts

Despite stepping up their marketing efforts, investment companies claim that they cannot get the attention of Gen Y. Last but not least, showing how to market banking/investment to Gen Y. – Facebook and Twitter are not Ways to Market Online Banking/Investment to Gen Y. Consider this: There may be reporting on the demise of e-mail due to the rise of social media, however college students still see e-mail and SMS as critical mediums for online communication.

49 Tactics to Atomize Your Content Marketing

Convince & Convert

Content atomization (a term first coined by Todd Defen from SHIFT Communications) as defined in our workshop means: Content atomization = Taking a strong content marketing platform or theme, and executing it in many, strategically sound ways. For anyone serious about content marketing, I believe some form of atomization is a requirement, for three reasons: 1. 49 Ways to Atomize Your Content Marketing. Event-triggered email (marketing automation). SMS messages.

What is inbound marketing?

Sprout Social

These mass marketing techniques are no longer as effective. And this is exactly why brands are embracing inbound marketing. Inbound marketing is a business methodology that focuses on drawing in potential customers and visitors instead of interrupting them with unsolicited promotions and content. Inbound marketing vs. outbound marketing. The concept of inbound marketing was introduced in 2005 , in response to the failing effectiveness of outbound solutions.

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A New Look at the Marketing Mix: Paid, Owned, Granted, Leased, Earned

Convince & Convert

We need new language and a new framework to describe marketers’ various channel activities to bring greater clarity to the marketing mix. When defining owned media this way, it becomes clear that many of the activities that occur in social media, email marketing, and other digital channels don’t belong in this media category , as control is far from absolute. Granted media activities include email marketing, SMS/MMS marketing, and organic search.

Social Media Marketing Checklist from SES Chicago

Firebelly

Digitalia | Indianapolis Social Media Marketing « Cyber Monday Is Here! What is your overall marketing strategy? What are your marketing/business goals for your social media marketing? What types of supporting marketing will you use to promote and extend the reach of the program? Main | SES Chicago 2009 Video: Were you naughty or nice?

3 Simple Yet Effective Ways to Reach Your Target Audience

The Realtime Report

To define your target audience, you must: Study your market and check out your competition. Embrace SMS Marketing. SMS marketing is a simple yet incredibly effective way to promote your services. 3 Simple Yet Effective. Ways to Reach Your Target Audience.

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How advanced marketing automation tactics can increase sales

Razor Social

In this article, we take a look at some of the advanced automation that is provided by one of the top European marketing automation providers, SALESmanago. SALESmanago’s), you could start tracking behavior within the app and then generate personalised messages based on this behavior (in-app messages, SMS, emails etc). We need to think about social media as part of our overall marketing solution not a separate island. RFM-based marketing automation.

Social Media Marketing Madness [Cartoon]

Firebelly

Digitalia | Indianapolis Social Media Marketing « Facebook Fans Mean Business (And Are More Likely to Buy) | Main | Hook A Facebook Fan Up: Theyre Looking For Discounts » March 19, 2010 Social Media Marketing Madness [Cartoon] It has been uber busy in the Firebelly office this week. Chad Richards is the Social Program Manager at Firebelly Marketing.

The Newest Black Friday + Cyber Monday Ideas for Your Social Media Marketing

Buffer Social

Do you have your social media marketing ready? We’ve researched some of the trendiest marketing ideas for Black Friday + Cyber Monday, including flash sales, messenger marketing, and UGC. Inspiring examples of Black Friday / Cyber Monday marketing. Outdoor apparel retailer REI has taken a rather unique approach to its Black Friday marketing. You can definitely go the SMS route. The biggest retail dates of the year are just around the corner.

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Why Apps Fail and Other Mobile Marketing Truths

Convince & Convert

It’s Jay Baer from Convince & Convert live today with my friend, a very special guest, Simon Salt , who is a digital strategist and the CEO of IncSlingers and the author of the brand new e-book, “The Shorty Guide to Mobile Marketing” Simon, how are you, good sir? It’s called, “The Shorty Guide to Mobile Marketing” Are there other Shorty Guides or did you pick that name, or is that sort of a category? SMS – Still Valid, Still Underrated.

Top 6 Rules of Digital Marketing: Learn from Matomy and Other Masters

Idaconcpts

It’s easy, in our web-dependent world, to think that—especially if we’ve been doing this awhile—we know all there is to know about digital marketing. Without further ado, here are today’s top 6 rules of digital marketing. In fact, with so much of your competition concentrating on SMS, now is the best time to make sure that your emails (and list) are greater than they have ever been. Content Marketing. Local Marketing.

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