Jon Loomer
MARCH 8, 2022
We need to talk about the Pixel Event Setup Tool. The Event Setup Tool allows advertisers to add standard events for conversion tracking to their website without code, which is pretty great. I first wrote about the Event Setup Tool when it came out more than three years ago. Events by URL.
Jon Loomer
JANUARY 31, 2024
This is possible with the help of standard events, custom events, and custom conversions. In this post, we’ll focus on the following: Definitions of standard events, custom events, and custom conversions Examples of each one Explanations of how they are used General tips on how they are created When should you use each?
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The Social Media Hat
MAY 16, 2022
Learn how virtual events can help define personas. The post Virtual Events As Powerful Customer Discovery Tools appeared first on The Social Media Hat.
Jon Loomer
OCTOBER 4, 2023
But one of the most common points of confusion I see is understanding the differences between custom events and custom conversions. This became especially obvious recently as I’ve written more about custom events. Custom Events To understand custom events, we first need to define “standard events.”
Jon Loomer
JANUARY 9, 2023
There’s a troubleshooting tool that can help diagnose and solve a lot of your problems related to conversion events. You can easily view where Facebook conversion events are firing by domain and URL. To find this information, go to your pixel under Data Sources within your Events Manager. Watch Video.
Jon Loomer
APRIL 10, 2023
I’ve heard from a handful of advertisers recently who were experiencing issues with their Meta events not firing properly. In each case, the problem was caused by using “URL equals” when setting up events. Creating Standard Events with the Event Setup Tool. Third-Party Tool Integration.
Social Media Today
SEPTEMBER 13, 2023
Pinterest has unveiled a range of new options at its annual advertiser event.
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