Tue.Jan 24, 2023

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New Social Media Advertising Strategies for 2023

Webbiquity SMM

Guest post by Nina Petrov. Social media advertising requires marketing professionals to proactively respond to continually evolving user habits and adapt to different trends. Image credit: Merakist on Unsplash The last year in social media saw consumer preferences shift, new technologies emerge, and certain social platforms flourish. TikTok continues to gain traction even as concerns grow about it being Chinese spyware.

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How to Add A Lead Form To Your Instagram Profile

Jenn's Trends

Instagram has added the option to create a lead form directly on your Instagram profile. This form will allow you to collect answers to a few questions and inquiries about your business as well as the person’s name and contact information. For small businesses that don’t have robust lead tracking software, this could be a really good way to collect leads on potential customers and begin to nurture those leads within the platform where they’re already spending time.

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Where Did the Inspect Tool Go?

Jon Loomer

If you’ve poked around Meta Ads Manager recently, you may have noticed that something is conspicuously missing: The Inspect Tool. It’s a magnifying glass icon on the right side of the screen. Here’s what it looked like at one time… And now… Gone. The “Clock” icon is for significant edits, which was previously part of the Inspect Tool.

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The future of market research is here: Introducing ChatGPT

Audiense

Market research professionals are constantly looking for new tools and technologies. Artificial intelligence (AI) has recently emerged as a powerful force in this regard, with one tool in particular standing out as a game-changer: ChatGPT.

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Guide to Business Writing

Everything you need to know about better business writing in one place. This is a complete guide to business writing — from a clear business writing definition to tips on how to hone your business writing skills.

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Instagram Adds Dynamic Profile Photos Which Can be Flipped to Show Your Meta Avatar

Social Media Today

Meta's looking for more ways to encourage avatar use, with a view to the next stage of digital connection.

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JP Morgan Under Senate Fire For Partnership With TikTok Parent ByteDance

Forbes Social Media

After Forbes revealed the biggest bank in the country has teamed up with ByteDance despite national security concerns, Senator Marco Rubio wants answers.

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#537: How To Have Difficult Conversations With Your Team

Amy Porterfield

Listen on… The transparent conversation I had with my team after 3 team members quit back-to-back This past year, in a very short period of time, I lost three people on my marketing team. Now, I’ve been a business owner for a while now – and this isn’t the first time that I’ve […] The post #537: How To Have Difficult Conversations With Your Team appeared first on Amy Porterfield | Online Marketing Expert.

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Twitter Launches Test of Ad Targeting Based Specifically on Search Queries in the App

Social Media Today

The option is similar to Twitter's existing Keyword Targeting, but specific to search queries and results.

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Trust Your Gut To TikTok? Not So Fast Warn Experts

Forbes Social Media

The hashtag #Guttok continues to trend on TikTok, where influencers push a variety of gut health trends, which they claim can lead to a flat belly and improved well-being

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Planning for 2023: Snapchat Posting Tips

Social Media Today

Looking to make Snapchat a bigger focus for your business in 2023? Here are some key tips.

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Social Media Automation 101

A beginner's guide to social media automation tools and getting automation right.

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Hawley Will Propose Legislation To Ban TikTok In U.S.

Forbes Social Media

Sen. Josh Hawley (R-Mo.) will introduce legislation to ban TikTok in the U.S., according to a statement Tuesday, one month after a bill—sponsored by the Republican legislator—banning the social media app from federal devices was approved by Congress.

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Twitter Launches Default ‘Following’ Feed Option on Web, with Mobile Coming Soon

Social Media Today

Twitter users will now default to the last feed option they had open the app.

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How To Find The IP Address Of Your Printer?

Tweaklibrary

When connecting to your network, your printer uses an IP address, which is a special identification number. You will probably need this number at some point during the setup procedure if you are bringing the printer to a new network. The print server’s IP address needs to be on the same network system as your host PCs. We hate to break it to you, but diagnosing a printer IT problem will eventually be a little trickier than clearing up a paper jam.

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TikTok Faces More Questions Over Creator Monetization as ‘Pulse’ Program Falls Flat

Social Media Today

Creators say the payouts from Pulse have been very low thus far.

Questions 193
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The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media

Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.

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Top 10 TikTok Influencers in 2023 [+ How to Become One]

Hootsuite

Have you ever wanted to become a TikTok influencer? You’re not alone. Some of TikTok’s top influencers make thousands of dollars daily with sponsored posts and featured content. Not to mention, they’re inspiring the entire social media platform’s community with their creativity. What is the fastest way to become an influencer?

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I Started Having Panic Attacks as a Business Owner — Here’s How I Reprioritized Mental Health While Still Growing

Buffer Social

It’s such a paradox for business owners that more success often means more stress. At least, that was the case for me. When I started working on Shorty’s Pizza Shack in 2010, my wife and I did everything. We welded the tables, we built the fence, we tested pizza recipes endlessly until we landed on the perfect one. When we opened our doors to customers, this mindset of doing as much as possible myself continued: I hired, I fired, I cooked, I cleaned.

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Top 10 TikTok Influencers in 2023 [+ How to Become One]

Hootsuite

Have you ever wanted to become a TikTok influencer? You’re not alone. Some of TikTok’s top influencers make thousands of dollars daily with sponsored posts and featured content. Not to mention, they’re inspiring the entire social media platform’s community with their creativity. What is the fastest way to become an influencer?