Wed.Feb 28, 2024

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21 Performance Goals: A Guide to Meta Ads Optimization for Delivery

Jon Loomer

I contend that the most underrated action you take when creating a Meta ads campaign is selecting your performance goal. Too many advertisers take it for granted or simply don’t realize the impact it has on ad delivery. In this day of audience expansion and broad targeting , the performance goal is more important than ever before. Before, your optimization event helped find people within your selected audience who are most likely to perform your desired action.

Eventful 193
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YouTube Expands Access to its ‘Create’ Mobile Video Editing App

Social Media Today

YouTube Create provides a range of editing options, and is specifically designed for Shorts clips.

YouTube 198
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Trending Sources

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How I Conquered My Fear of Events and Networking

The Social Media Hat

Does the very idea of networking terrify you? Me Too. The post How I Conquered My Fear of Events and Networking appeared first on The Social Media Hat.

Eventful 150
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Compare Dates in Ads Manager

Jon Loomer

Do you use this? I admit I feel a bit ridiculous. I was working with someone who was sharing her screen displaying Ads Manager, and I saw something I had never seen before. It’s a feature that I know exists, but I don’t think I’ve ever seen it activated. She seemed a bit surprised that I had never seen it before, so maybe this is nothing new to you either.

Metrics 114
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21 Advanced ChatGPT Prompts To Take Your Social Media to the Next Level

Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

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X Launches Live Test of Video in Spaces

Social Media Today

A new consideration for group chat engagement.

Video 203
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The case for better social media technology in 2024

Sprout Social

What is social media technology? At its core, social media technology is software designed to manage a company’s social media profiles across multiple platforms. But as social media has evolved, management platforms have matured beyond this primary function, delivering much more to brands and the people behind them. About 88% of business leaders who use social media technology agree it’s a critical tool in their company’s tech stack, according to The 2023 State of Social Media report.

More Trending

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Up Your Social Game with Oktopost’s AI Tools for Content Creation

Oktopost

With various marketing initiatives and product updates happening simultaneously, B2B social media managers have a lot of content to produce at once. Webinars, podcasts, events, blogs, you name it, your team most likely has them. This is where AI tools for content creation can come into play. Social media managers need to keep up with giving every initiative the spotlight on social media, as well as within your employee advocacy program, that it deserves.

Tools 62
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YouTube Expands Access to Its ‘Create’ Mobile Video Editing App

Social Media Today

YouTube Create provides a range of editing options, and is specifically designed for Shorts clips.

YouTube 141
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Mastering The Art Of Crisis Management In The Age Of Social Media ??

Social Media Network Marketing

In today's digital age, social media has become a double-edged sword for businesses. While it offers unprecedented opportunities for engagement and brand promotion, it also exposes companies to the risk of public backlash and reputational damage. In this blog, we delve deep into the intricacies of crisis management via social media, exploring essential strategies, real-life examples, and the critical role of proactive communication in safeguarding brand integrity.

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Google and Meta Explore New Ways to Moderate AI Responses, and Whether They Should

Social Media Today

Both Google and Meta are exploring new guard rails for their AI tools.

Google 154
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Social Media Automation 101

A beginner's guide to social media automation tools and getting automation right.

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Strategies to Maintain Blogging Momentum Through Life’s Ups and Downs

ProBlogger

The post Strategies to Maintain Blogging Momentum Through Life’s Ups and Downs appeared first on ProBlogger. This week at ProBlogger, we’re diving deep into a topic close to every blogger’s heart: how to keep the momentum going, no matter what life throws your way. Whether you’re just starting out or you’re a seasoned pro, maintaining your blog’s momentum is key to its success.

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TikTok Launches Live Test of Option to Automatically Identify Products in User Uploads

Social Media Today

TikTok continues its in-stream shopping push with more product display options.

Products 145
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How To Fix the “Uploading To iCloud Paused” Message on iPhone?

Tweaklibrary

iCloud serves as one of the best ways for seamless data storage and synchronization for iPhone 13/14 users. It enables users to easily access your photos, videos, songs, documents, and other crucial data across all your Apple devices. However, amidst all the convenience, users may encounter a frustrating error message “Uploading to iCloud paused”. Witnessing the error not only disrupts the entire workflow and productivity but also impedes the accessibility to vital data when you need it the most

iPhone 12
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TikTok Launches Live Test of Option to Automatically Identify Products in User Uploads

Social Media Today

TikTok continues its in-stream shopping push with more product display options.

Products 145
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The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media

Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.

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Duolingo’s Social Media Strategy: A Shockingly Hilarious Adventure

Keyhole.co

To anyone who has ever toyed with the idea of learning a new language, Duolingo needs no introduction. In fact, even if you aren’t a language enthusiast, chances are the internet’s most loved owl, Duo, isn’t a stranger to you. Duolingo captured the spotlight in a way that most contemporary brands couldn’t. From over 16.2 million downloads in January 2024 to becoming an unicorn in the industry, a significant part of this success is due to the brand’s genius social media marketing.

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X Launches Live Test of Video in Spaces

Social Media Today

A new consideration for group chat engagement.

Video 168
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Threads Chief Proposes Auto-Archiving User Posts After 30 Days

Social Media Today

Would an auto-archive make people feel more free to share their opinions?

Proposal 138
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Threads Chief Proposes Auto-Archiving User Posts After 30 Days

Social Media Today

Would an auto-archive make people feel more free to share their opinions?

Proposal 134
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Social Media Marketing GPS

SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.

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Google and Meta Explore New Ways To Moderate AI Responses, and Whether They Should

Social Media Today

Both Google and Meta are exploring new guardrails for their AI tools.

Google 123
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How Are Marketers Incorporating Generative AI? [Infographic]

Social Media Today

New data shows that most marketers are now utilizing generative AI tools within their process.

Marketing 214
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How Are Marketers Incorporating Generative AI? [Infographic]

Social Media Today

New data shows that most marketers are now utilizing generative AI tools within their process.

Marketing 203