Social Media Strategies Summit

DECEMBER 7, 2023

As a higher education marketer, you’ve probably heard about the so-called “enrollment cliff” and its potential impact on the higher ed landscape. But what can you actually do about that ? One of the best people to answer this is Dr. Carrie Phillips , the Chief Communications and Marketing Officer of the University of Arkansas at Little Rock. For her dissertation, Dr.

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Social Media Management Social Media Education Collaboration 147

Jon Loomer

DECEMBER 7, 2023

Proper attribution is more important than you think… Your ability to properly feed attribution impacts your results and your ability to interpret results. But it’s more than that. You of course need to add the Meta pixel , but that’s the bare minimum. You need to set up standard events and custom events to help define important actions. You also need to set up the Conversions API , which can include both the web API and CRM API.

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API Eventful Analysis Conversation 149

Social Media Today

DECEMBER 7, 2023

X says that it sees a heap of activity post-Christmas, which could offer significant audience reach potential.

Advertising 211

Advertising Activities 211

Buffer Social

DECEMBER 7, 2023

Think about five content creators you admire. Regardless of who they are, there's a common thread: consistency.  Now, consistency might sound simple, but let's be real—it's tough. I know firsthand because I struggled with it myself. Before 2019, I was a freelance writer trying to make a name for myself. I joined LinkedIn hoping for opportunities, but my sporadic and lackluster posts went unnoticed, and my online presence was, to put it bluntly, a flop.

Tips 112

Tips Content Startup LinkedIn 112

Advertiser: Paycor

Structured interview questions are a valuable tool for reducing bias in hiring. They help: Ensure all candidates are asked the same questions in the same way Level the playing field so all candidates have a fair chance of being successful Improve credibility, reliability, and validity Download the guide to get the most out of your interview questions!

Questions

Social Media Today

DECEMBER 7, 2023

X says that it sees a heap of activity post-Christmas, which could offer significant audience reach potential.

Advertising 208

Advertising Activities 208

Sprout Social

DECEMBER 7, 2023

The concept of being a “creator” totally dominates TikTok and TikTok marketing. After all, everyday TikTokers are the ones responsible for the trends, challenges and viral videos that rack up billions of views. Oh, and don’t forget the billions of dollars in ad revenue. The platform owes much of its booming growth to creators and TikTok regularly goes out of its way to acknowledge their impact.

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Meeting Authentication Applications Influencer 86

Amy Porterfield

DECEMBER 7, 2023

Listen on… Keep your students’ motivated and engaged by crafting seamless modules for your digital course. While I typically talk about marketing on this podcast, today, I’m taking […] The post #632: How To Craft The Perfect Digital Course Module From Scratch appeared first on Amy Porterfield | Online Marketing Expert.

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Module Course How To Engagement 68

Social Media Today

DECEMBER 7, 2023

Some key visual trend notes for your strategic planning.

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Trends Report 212

Quintly

DECEMBER 7, 2023

LinkedIn is arguably the best place to connect with other professionals. If you're in the B2B space, it's for sure the best place to connect with buyers.

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LinkedIn B2B 52

Social Media Today

DECEMBER 7, 2023

Some key visual trend notes for your strategic planning.

Trends 212

Trends Report 212

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Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

Social Media

ProBlogger

DECEMBER 7, 2023

The post Build Blog Products That Sell 6: Tell the World appeared first on ProBlogger. This guest series is by Greg McFarlane of Control Your Cash. Welcome to the final installment in our hexalogy, concerning how to sell blog products in an era when people are reaching into their pockets and finding mostly lint. So far, we’ve discussed how to plan out products drawn from your expertise , create them , distinguish yourself from your competitors , test-market, figure out how much to charge , and

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Products eBook GPS Blogger 45

Social Media Today

DECEMBER 7, 2023

Another step in the development of Meta's real-time discussion app.

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Convince & Convert

DECEMBER 7, 2023

Do you feel like your brand’s voice is lost in the crowd? Wondering why your messages aren’t hitting home like they should? You’re not alone. But here’s a secret: there’s a way to not just speak, but deeply connect with every corner of your audience. The answer lies in marketing diversity. 70% of millennials choose to buy from brands that exhibit diversity in their marketing campaigns.

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Campaign Marketing Authentication Loyalty 133

Social Media Today

DECEMBER 7, 2023

Some handy tips for your TikTok campaign planning.

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Campaign Tips 204

Advertiser: Paycor

HR leaders drowning in paperwork struggle to meet C-suite's strategic expectations. Burnout and high turnover plague the field, with 95% feeling overwhelmed. This guide explores how the right tools can free HR from admin tasks and empower them to become the strategic leaders they’re meant to be.

Meeting

Bill Hartzer

DECEMBER 7, 2023

(from left) Ashley Guo, Strategic Partnerships of Meta; Alan Chan, Founder and CEO of Omnichat; Lucy Cheung, Director of Group Marketing and Corporate Communications of Miramar Group; Christine Tam, Senior E-commerce Manager of Swire Resources Limited; Pak Hui, Chief Operating Officer of Omnichat officiated at the opening ceremony of the Summit. Global social media giant Meta, renowned hospitality brand Miramar Group, and leading sports retailer Swire Resources Limited have joined forces with Om

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Groups Groups Resources Engagement 97

Social Media Today

DECEMBER 7, 2023

The project aims to develop industry-first guidelines on safe AI development.

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Guidelines Project Industry 193

Social Media Today

DECEMBER 7, 2023

Which really should be called 'listen once', but whatever.

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Social Media Today

DECEMBER 7, 2023

Another step in the development of Meta's real-time discussion app.

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A beginner's guide to social media automation tools and getting automation right.

Social Media

Social Media Today

DECEMBER 7, 2023

The first episode features Ice Spice in conversation with Doja Cat.

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Instagram Conversation Features 202

Social Media Today

DECEMBER 7, 2023

The first episode features Ice Spice in conversation with Doja Cat.

Instagram 195

Instagram Conversation Features 195

Social Media Today

DECEMBER 7, 2023

Some handy tips for your TikTok campaign planning.

Campaign 202

Campaign Tips 202

Social Media Today

DECEMBER 7, 2023

The project aims to develop industry-first guidelines on safe AI development.

Guidelines 192

Guidelines Project Industry 192

Advertiser: Paycor

A process checklist is a valuable tool for any HR professional to help ensure that all tasks are completed on time and accurately and improve communication and collaboration among team members.

Process