Thu.Dec 07, 2023

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Navigating the Higher Ed Enrollment Cliff: How Social Media Managers Can Position Their Institutions for Success

Social Media Strategies Summit

As a higher education marketer, you’ve probably heard about the so-called “enrollment cliff” and its potential impact on the higher ed landscape. But what can you actually do about that ? One of the best people to answer this is Dr. Carrie Phillips , the Chief Communications and Marketing Officer of the University of Arkansas at Little Rock. For her dissertation, Dr.

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X Pitches Advertisers on Audience Reach Opportunities in ‘Q5’

Social Media Today

X says that it sees a heap of activity post-Christmas, which could offer significant audience reach potential.

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How Attribution Impacts Performance

Jon Loomer

Proper attribution is more important than you think… Your ability to properly feed attribution impacts your results and your ability to interpret results. But it’s more than that. You of course need to add the Meta pixel , but that’s the bare minimum. You need to set up standard events and custom events to help define important actions. You also need to set up the Conversions API , which can include both the web API and CRM API.

API 143
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X Pitches Advertisers on Audience Reach Opportunities in ‘Q5’

Social Media Today

X says that it sees a heap of activity post-Christmas, which could offer significant audience reach potential.

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21 Advanced ChatGPT Prompts To Take Your Social Media to the Next Level

Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

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5 Tips That Made Me A Consistent Content Creator

Buffer Social

Think about five content creators you admire. Regardless of who they are, there's a common thread: consistency.  Now, consistency might sound simple, but let's be real—it's tough. I know firsthand because I struggled with it myself. Before 2019, I was a freelance writer trying to make a name for myself. I joined LinkedIn hoping for opportunities, but my sporadic and lackluster posts went unnoticed, and my online presence was, to put it bluntly, a flop.

Tips 112
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WhatsApp Launches ‘View Once’ for Audio Messages

Social Media Today

Which really should be called 'listen once', but whatever.

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More Trending

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Adobe Highlights Rising Visual Trends in ‘2024 Creative Trends Report’

Social Media Today

Some key visual trend notes for your strategic planning.

Trends 182
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TikTok from Creator Fund to Creativity Program: what to expect

Sprout Social

The concept of being a “creator” totally dominates TikTok and TikTok marketing. After all, everyday TikTokers are the ones responsible for the trends, challenges and viral videos that rack up billions of views. Oh, and don’t forget the billions of dollars in ad revenue. The platform owes much of its booming growth to creators and TikTok regularly goes out of its way to acknowledge their impact.

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Adobe Highlights Rising Visual Trends in ‘2024 Creative Trends Report’

Social Media Today

Some key visual trend notes for your strategic planning.

Trends 181
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#632: How To Craft The Perfect Digital Course Module From Scratch

Amy Porterfield

Listen on… Keep your students’ motivated and engaged by crafting seamless modules for your digital course. While I typically talk about marketing on this podcast, today, I’m taking […] The post #632: How To Craft The Perfect Digital Course Module From Scratch appeared first on Amy Porterfield | Online Marketing Expert.

Module 64
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Social Media Automation 101

A beginner's guide to social media automation tools and getting automation right.

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Threads Rolls Out Topic Tags to All Users Globally

Social Media Today

Another step in the development of Meta's real-time discussion app.

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How Long Should a LinkedIn Post Be? The Complete Guide

Quintly

LinkedIn is arguably the best place to connect with other professionals. If you're in the B2B space, it's for sure the best place to connect with buyers.

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Meta Launches New Initiative to Establish AI Safety Regulations

Social Media Today

The project aims to develop industry-first guidelines on safe AI development.

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Build Blog Products That Sell 6: Tell the World

ProBlogger

The post Build Blog Products That Sell 6: Tell the World appeared first on ProBlogger. This guest series is by Greg McFarlane of Control Your Cash. Welcome to the final installment in our hexalogy, concerning how to sell blog products in an era when people are reaching into their pockets and finding mostly lint. So far, we’ve discussed how to plan out products drawn from your expertise , create them , distinguish yourself from your competitors , test-market, figure out how much to charge , and

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The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media

Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.

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Threads Rolls Out Topic Tags to All Users

Social Media Today

Another step in the development of Meta's real-time discussion app.

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The Importance Of Diversity In Modern Day Marketing Campaigns

Convince & Convert

Do you feel like your brand’s voice is lost in the crowd? Wondering why your messages aren’t hitting home like they should? You’re not alone. But here’s a secret: there’s a way to not just speak, but deeply connect with every corner of your audience. The answer lies in marketing diversity. 70% of millennials choose to buy from brands that exhibit diversity in their marketing campaigns.

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Instagram Launches New ‘Close Friends Only’ Podcast to Showcase Celebrity Users

Social Media Today

The first episode features Ice Spice in conversation with Doja Cat.

Instagram 158
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New Guide Highlights Key Considerations for Effective TikTok Ads

Social Media Today

Some handy tips for your TikTok campaign planning.

Campaign 175
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Social Media Marketing GPS

SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.

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Whatsapp Launches ‘View Once’ for Audio Messages

Social Media Today

Which really should be called 'listen once', but whatever.

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Instagram Launches new ‘Close Friends Only’ Podcast to Showcase Celebrity Users

Social Media Today

The first episode features Ice Spice in conversation with Doja Cat.

Instagram 151
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Meta Launches New Initiative To Establish AI Safety Regulations

Social Media Today

The project aims to develop industry-first guidelines on safe AI development.

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New Guide Highlights Key Considerations for Effective TikTok Ads

Social Media Today

Some handy tips for your TikTok campaign planning.

Campaign 155
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How to Be Social: A Social Media Manifesto

Learn the 10 worst social media marketing mistakes and how to avoid them.