Mon.May 06, 2019

Do lead forms actually work?

Sherrilynne Starkie

I recently ran a poll of my Facebook Group members about online forms. I asked: When is the last time you provided your email or phone number via lead forms to get a white paper, report, coupon or other asset? Half of respondents said they’d done so in the last six months.

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9 Ways to Win at B2C Marketing on LinkedIn

Social Media Today

Looking to maximize your LinkedIn marketing performance? Check out these tips

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Home is Where the Office is: Creating a Work Environment Employees Will Love

The Realtime Report

Home is Where the Office is: Creating a Work Environment Employees Will Love. In 2018, the national turnover rate across all reported industries was 44.3%. This is a 5% increase since 2014. It will consequently cost most employers billions of dollars yearly as these raise continue to rise.

Attribution Modeling vs Marketing Mix Modeling


Marketing may no longer be the ineffable art it was in the past. It used to be the case that “marketing” was essentially a black box that you’d pour money into, hoping to see a sales increase at the other end.

Social Ad Targeting to Address the Customer Journey – Phase IV : Loyalty Targeting

Ignite Social Media

It’s a significant outlay of money to gain a new customer so it’s often more beneficial to keep the ones you already have. The loyalty phase of the customer journey keeps your best customers coming back for more.

How to Get (Real!) Followers on Social Media in 2019

Buffer Social

One of the most popular topics in social media marketing is how to get more followers. And not just any followers — real followers , no bots. Brands want to grow their followers authentically by adding real people who love the brand and are looking to engage.

As Orwell's 1984 Turns 70 It Predicted Much Of Today's Surveillance Society

Forbes Social Media

As we rush towards an ever more Orwellian world of surveillance and censorship, perhaps we might all take the time to reread 1984 in order to better understand the world we are rushing towards


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Tesla Spends Zero On Ads. Here's Where BMW, Toyota, Ford, and Porsche Spend Digital Ad Dollars

Forbes Social Media

Apparently, Facebook is popular mainly because it's old

10 Never-fail Marketing Strategies for ECommerce in 2019


With the rapid changes in technology and the ever-shifting digital landscape, it’s important for ecommerce marketers to regularly reexamine and refresh marketing strategies and tactics. When it comes to ecommerce, strategies are changing in response to both innovations in tech and the preferences of today’s customers.

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Urban Heat Islands Don't Explain Climate Change - Here's The Bigger Problem

Forbes Social Media

Yes, cities affect surface temperature. No, that changes nothing about climate warming. In fact, it creates a bigger concern


Forget Generational Stereotypes, Baby Boomers Are Just As Addicted To Smart Phones

Forbes Social Media

The average American consumes more than 12 hours a day in smart phones, computers and televisions. Taking a toll on young adults and babies mental and physical health. But it was a surprise to learn that Baby Boomers are not much different, using phones the same amount and having the same effects

Is Digital Age Propaganda Fundamentally Different From That Of Past Eras?

Forbes Social Media

If we truly hope to understand misinformation, disinformation, “fake news” and foreign influence, we must let go of the idea that they are somehow products of our modern world and look beyond the data that we have most easily at hand

Will Social Media's Active Algorithmic Moderation Lead To 1984?

Forbes Social Media

Algorithmic moderation might at first glance seem like the ultimate solution to all of the online world’s evils, but in reality we must ask whether it is merely the first step towards 1984

Is AI Data Driven, Algorithm Driven, or Process Driven?

Forbes Social Media

AI is thought to be only data-driven these days. Let's take a balanced look at AI over time and consider algorithms and process

Is The Technology Here To Censor Our Calls And Conversations?

Forbes Social Media

In the absence of technologies that could make such mass surveillance tractable we never even contemplated the ramifications of all-seeing omnipresent government monitoring. Now that society stands on the cusp of such tools becoming available, what might this future dystopia look like

Purism Explains Why There Are Trackers In Librem One Chat

Forbes Social Media

Trackers in a chat service that is 'respectful of your digital rights and concerned about your privacy?' I reached out to Purism to find out what's happening with Librem One Chat

Nuclear Medicine or Nuclear Weapons: The Digital Determinants of Health

Forbes Social Media

Platforms are changing the world. Are they making the world well

Digital Advertising 'NewFronts' 2019: Balancing TV's Legacy And Promise

Forbes Social Media

With a heavy if not exclusive focus on video offerings at the 2019 IAB NewFronts for advertisers, what I found most intriguing was how differently-situated presenters positioned themselves in drawing upon the best of video’s past while shaping its future

Would Facebook's Move To The Edge Really Solve The Privacy Problem?

Forbes Social Media

Facebook’s move to the edge will create a useful public relations story for it but do little to constrain the ability of governments to repurpose its global surveillance empire to Orwellian ends