Sherrilynne Starkie

MAY 6, 2019

I recently ran a poll of my Facebook Group members about online forms. I asked: When is the last time you provided your email or phone number via lead forms to get a white paper, report, coupon or other asset? Half of respondents said they’d done so in the last six months. Sixteen per cent had done so in the last month. Only two respondents said it had been more than year since they’d filled out an online form or that they had never done so.

Trends 150

Trends Groups Groups Campaign 150

The Realtime Report

MAY 6, 2019

Home is Where the Office is: Creating a Work Environment Employees Will Love. In 2018, the national turnover rate across all reported industries was 44.3%. This is a 5% increase since 2014. It will consequently cost most employers billions of dollars yearly as these raise continue to rise. One of the best things to do to make sure that the turnover rate doesn’t plague your company is to offer employees a positive work environment that they enjoy coming to on a daily basis.

Construction 111

Construction Energy Collaboration Report 111

Social Media Today

MAY 6, 2019

Looking to maximize your LinkedIn marketing performance? Check out these tips.

LinkedIn 168

LinkedIn Marketing Tips 168

Forbes Social Media

MAY 6, 2019

As we rush towards an ever more Orwellian world of surveillance and censorship, perhaps we might all take the time to reread 1984 in order to better understand the world we are rushing towards.

111

111

Advertisement

Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

Social Media

Ignite Social Media

MAY 6, 2019

It’s a significant outlay of money to gain a new customer so it’s often more beneficial to keep the ones you already have. The loyalty phase of the customer journey keeps your best customers coming back for more. They may also refer your brand to friends and family; an extremely efficient way to add new customers into the funnel. Paid social media is one way to give attention to this most-deserving audience to maintain what has become an important business relationship.

Loyalty 86

Loyalty Construction Conversation Data 86

Buffer Social

MAY 6, 2019

One of the most popular topics in social media marketing is how to get more followers. And not just any followers — real followers , no bots. Brands want to grow their followers authentically by adding real people who love the brand and are looking to engage. This is no small task on social media in 2019! We’ve dug into the research on all the latest follower trends and how new brands are growing from zero to 10,000 followers and how established brands are going from 10,000, beyond

Social Media 79

Social Media How To Hashtag Instagram 79

Pixlee

MAY 6, 2019

With the rapid changes in technology and the ever-shifting digital landscape, it’s important for ecommerce marketers to regularly reexamine and refresh marketing strategies and tactics. When it comes to ecommerce, strategies are changing in response to both innovations in tech and the preferences of today’s customers. With a large portion of the customer base skewing younger, brands are adjusting their tactics to reach Millennials and Gen Z customers more than ever before and with these 10 ecomm

Strategy 74

Strategy Marketing UGC Authentication 74

Forbes Social Media

MAY 6, 2019

Yes, cities affect surface temperature. No, that changes nothing about climate warming. In fact, it creates a bigger concern.

91

91

Pam Moore

MAY 6, 2019

It's not news that your customers, online audience and social network communities are bombarded by information. There is not a lack of blogs to read, LinkedIn, Facebook and Instagram live video streams to engage in, YouTube channels to watch, or podcasts to listen to. How do you stand out from the crowd? How do you rise above the noise? Influencer Marketing – Breaking Through the Noise.

Influencer 60

Influencer Activities Content How To 60

Forbes Social Media

MAY 6, 2019

AI is thought to be only data-driven these days. Let's take a balanced look at AI over time and consider algorithms and process.

Process 75

Process Data 75

Advertisement

A beginner's guide to social media automation tools and getting automation right.

Social Media

Oktopost

MAY 6, 2019

Marketing may no longer be the ineffable art it was in the past. It used to be the case that “marketing” was essentially a black box that you’d pour money into, hoping to see a sales increase at the other end. But these days, marketing, and especially digital marketing, has become highly focused on data, analytics, and determining the return on investment for initiatives launched under the marketing banner.

Marketing 117

Marketing Analysis Retail Data 117

Forbes Social Media

MAY 6, 2019

Apparently, Facebook is popular mainly because it's old.

Facebook 95

Facebook 95

Forbes Social Media

MAY 6, 2019

If we truly hope to understand misinformation, disinformation, “fake news” and foreign influence, we must let go of the idea that they are somehow products of our modern world and look beyond the data that we have most easily at hand.

Influencer 50

Influencer News Data Products 50

Forbes Social Media

MAY 6, 2019

Algorithmic moderation might at first glance seem like the ultimate solution to all of the online world’s evils, but in reality we must ask whether it is merely the first step towards 1984.

Activities 50

Activities Social Media 50

Advertisement

Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.

Social Media

Forbes Social Media

MAY 6, 2019

In the absence of technologies that could make such mass surveillance tractable we never even contemplated the ramifications of all-seeing omnipresent government monitoring. Now that society stands on the cusp of such tools becoming available, what might this future dystopia look like?

Conversation 49

Conversation Tools 49

Forbes Social Media

MAY 6, 2019

Facebook’s move to the edge will create a useful public relations story for it but do little to constrain the ability of governments to repurpose its global surveillance empire to Orwellian ends.

Privacy 47

Privacy Facebook 47

Forbes Social Media

MAY 6, 2019

With a heavy if not exclusive focus on video offerings at the 2019 IAB NewFronts for advertisers, what I found most intriguing was how differently-situated presenters positioned themselves in drawing upon the best of video’s past while shaping its future.

Advertising 45

Advertising Video 45

Forbes Social Media

MAY 6, 2019

Trackers in a chat service that is 'respectful of your digital rights and concerned about your privacy?' I reached out to Purism to find out what's happening with Librem One Chat.

Privacy 41

Privacy 41

Advertisement

SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.

Social Media

Forbes Social Media

MAY 6, 2019

Platforms are changing the world. Are they making the world well?

Platform 50

Platform 50