Tue.Oct 02, 2018

Facebook Provides Advice for Page Managers Following Data Breach

Social Media Today

Following a major data breach, Facebook has advised Page managers to take extra precautions to protect their security

Data 169

#measurePR Recap (September 2018): Ethics of PR Measurement

Waxing UnLyrical

Guest Post by Jen Zingsheim Phillips. The September #measurePR Twitter chat featured guests Sultana Ali and Kirk Hazlett. Sultana F. Ali, APR, has a 15+ year career in communications and marketing, and is adjunct faculty in Georgetown University’s Corporate Communication and Public Relations program.

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Facebook Publishes New Report on the Growing Benefits of Messaging for Business

Social Media Today

Facebook has published a new report which looks at the increasing value of messaging as a complimentary communications channel for business

The Holidays on Social: Dos and Don’ts

Ignite Social Media

Where does the time go? It seems like only yesterday we were snapping poolside selfies and buying popsicles by the dozen, but now we’re here–swapping out our sandals for sweaters and devouring all things pumpkin spice. It’s officially fall, which means the holiday season almost upon us.

Twitter Expands In-Stream Video Ads to All Regions

Social Media Today

Twitter is giving advertisers more options with its in-stream video ads by opening up reach to all regions

Video 150

Marketing Attribution Models: How to Avoid Blind Spots with Social Engagement Data

Oktopost

Marketing attribution models help you understand which content, campaigns, and channels influenced buyers to convert or engage in a desired behavior. They prove your B2B marketing efforts work. The discussions around the “perfect attribution model” for your marketing activities – typically focus on touchpoints: “Should I credit the most recent touch point?” Should I credit […]. Marketing Automation Customer Experience Lead Generation Sales Social Engagement

B2B 71

LinkedIn Flags Coming Updates for Sponsored Content Aimed at Improving ROI

Social Media Today

LinkedIn has announced a coming series of tests and updates for Sponsored Content which may lead to changes in ad performance

ROI 146

More Trending

Facebook Announces New Head of Instagram, to Replace Departing Founders

Social Media Today

Facebook has announced that Adam Mosseri will take over as the new Head of Instagram, replacing founders Kevin Systrom and Mike Krieger

How Facebook Marketplace Uses AI To Help Buyers And Sellers Connect

Forbes Social Media

Facebook Marketplace is taking off in a big way and AI software is behind almost all of the platform's success. NASDAQ:FB

YouTube Adds New Ad Extensions, Improved 'Brand Lift' Metrics

Social Media Today

YouTube has announced a new expansion of display options on ads, as well as improved Brand Lift measurement

What Facebook's Breach Teaches Us About How It Views Security

Forbes Social Media

Most remarkable about the Facebook story is not that a breach happened, but rather that the company took so long to detect it and the risk of blackmail or election interference from the stolen data, while the breach itself reminds us of the incredible value of our data

Data 65

How to Use Google Posts to Get More Traffic and Social Engagement [Infographic]

Social Media Today

With Google Posts, you can now promote your current events, news, and promotions directly on the search results page - here are some tips on how to use them

Hate Preachers Like Anjem Choudary Remain A Threat After Prison: Here's Why

Forbes Social Media

The risk posed by high level extremists, and their continued celebrity appeal both online and offline, cannot be overemphasized. By strengthening the toolkit available to our security services, we can ensure that people do not fall for the same toxic ideology again

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Pinterest Releases Insight into Key, Emerging Trends [Infographic]

Social Media Today

Pinterest has launched a new, monthly report of trending topics on the platform to help guide your Pin marketing efforts

Trends 142

This Simple Tactic Is Guaranteed To Increase Gross & You're Overlooking It

Forbes Social Media

Gross profits can be temperamental, but you're more than likely overlooking the simplest answer to increasing yours

48

Twitter Slaps Another Band-Aid On The Problem Of Election Interference

Forbes Social Media

Twitter's announced a new set of policies aimed at countering election interference. NYSE:TWTR NASDAQ:FB NASDAQ:GOOGL NASDAQ:MSFT