Social Media Today
OCTOBER 2, 2018
Facebook has published a new report which looks at the increasing value of messaging as a complimentary communications channel for business.
Waxing UnLyrical
OCTOBER 2, 2018
Guest Post by Jen Zingsheim Phillips. The September #measurePR Twitter chat featured guests Sultana Ali and Kirk Hazlett. Sultana F. Ali, APR, has a 15+ year career in communications and marketing, and is adjunct faculty in Georgetown University’s Corporate Communication and Public Relations program. She previously served as President of PRSA-NCC, the largest chapter of PR professionals in the U.S.
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Social Media Today
OCTOBER 2, 2018
Facebook has announced that Adam Mosseri will take over as the new Head of Instagram, replacing founders Kevin Systrom and Mike Krieger.
Oktopost
OCTOBER 2, 2018
Marketing attribution models help you understand which content, campaigns, and channels influenced buyers to convert or engage in a desired behavior. They prove your B2B marketing efforts work. The discussions around the “perfect attribution model” for your marketing activities – typically focus on touchpoints: “Should I credit the most recent touch point?
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Social Media Today
OCTOBER 2, 2018
LinkedIn has announced a coming series of tests and updates for Sponsored Content which may lead to changes in ad performance.
Forbes Social Media
OCTOBER 2, 2018
Facebook Marketplace is taking off in a big way and AI software is behind almost all of the platform's success.
Social Media Informer brings together the best content for social media professionals from the widest variety of industry thought leaders.
Forbes Social Media
OCTOBER 2, 2018
Most remarkable about the Facebook story is not that a breach happened, but rather that the company took so long to detect it and the risk of blackmail or election interference from the stolen data, while the breach itself reminds us of the incredible value of our data.
Social Media Today
OCTOBER 2, 2018
YouTube has announced a new expansion of display options on ads, as well as improved Brand Lift measurement.
Laurel Papworth
OCTOBER 2, 2018
When I am working with Doctors and Hospitals, they want their content to be written in an authoritative medical voice – fact based, evidence based, boring. This doctor has “voice” in spades. Tackling – within parameters of medical regulations – technical medical subjects yet in a cute, amusing way. Well written and edited and entertaining.
Social Media Today
OCTOBER 2, 2018
Twitter is giving advertisers more options with its in-stream video ads by opening up reach to all regions.
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A beginner's guide to social media automation tools and getting automation right.
Forbes Social Media
OCTOBER 2, 2018
The risk posed by high level extremists, and their continued celebrity appeal both online and offline, cannot be overemphasized. By strengthening the toolkit available to our security services, we can ensure that people do not fall for the same toxic ideology again.
Ignite Social Media
OCTOBER 2, 2018
Where does the time go? It seems like only yesterday we were snapping poolside selfies and buying popsicles by the dozen, but now we’re here–swapping out our sandals for sweaters and devouring all things pumpkin spice. It’s officially fall, which means the holiday season almost upon us. With that in mind, we’ve put together a guide for making the most of the holidays on social, so you can fill your content calendars with plenty of holiday hashtags and yuletide cheer.
Forbes Social Media
OCTOBER 2, 2018
Gross profits can be temperamental, but you're more than likely overlooking the simplest answer to increasing yours.
Social Media Today
OCTOBER 2, 2018
With Google Posts, you can now promote your current events, news, and promotions directly on the search results page - here are some tips on how to use them.
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Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.
Forbes Social Media
OCTOBER 2, 2018
Twitter's announced a new set of policies aimed at countering election interference.
Social Media Today
OCTOBER 2, 2018
Pinterest has launched a new, monthly report of trending topics on the platform to help guide your Pin marketing efforts.
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