Wed.Feb 21, 2024

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The Evolution of Who Sees Your Ads

Jon Loomer

While I was preparing my slides for Social Media Marketing World about the changes related to targeting and optimization over the years, it struck we why so many advertisers struggle with understanding how their role has evolved with targeting: There’s a messaging problem. I know there’s a messaging problem because I was dealing with it myself while I was trying to communicate it.

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Training Your Workforce for ChatGPT: A Comprehensive Guide

Convince & Convert

Even if you have a rule against it, your employees probably use ChatGPT for work. We know this from observation and a few useful stats. More than 92% of Fortune 500 companies are using ChatGPT. That’s according to OpenAI CEO Sam Altman in 2023. College-educated workers and young professionals (64% of users are 18-35 ) are the biggest users of ChatGPT ( source ).

Training 152
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X Faces Restrictions in India and Pakistan Amid Government Orders for Content Removals

Social Media Today

X will comply with government requests, though it has also vowed to challenge the rulings.

Content 195
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What to Do With a New Pixel?

Jon Loomer

How should you approach advertising with a new pixel? There are lots of opinions on this, but I believe we’re overthinking it. One of the benefits of an Advantage+ Shopping Campaign or using Advantage+ Audience is that it bakes in remarketing. Without providing targeting inputs, Meta uses past conversions , pixel data, and interactions with previous ads to find your audience.

Data 111
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21 Advanced ChatGPT Prompts To Take Your Social Media to the Next Level

Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

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X Faces Restrictions in India and Pakistan Amid Government Orders for Content Removals

Social Media Today

X will comply with government requests, though it has also vowed to challenge the rulings.

Content 186
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Who Needs A Fractional CMO?

The Social Media Hat

Only Businesses In Certain Situations Need a Fractional CMO The post Who Needs A Fractional CMO? appeared first on The Social Media Hat.

More Trending

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3 Factors to Consider Before Starting a Blog – Maintaining Blogging Momentum

ProBlogger

The post 3 Factors to Consider Before Starting a Blog – Maintaining Blogging Momentum appeared first on ProBlogger. Image created in Canva Originally posted by Darren Rowse, Updated for 2024 Starting a blog is an adventure—a journey I’ve embarked on more times than I can count. And along the way, I’ve learned a thing or two about what it takes to keep that momentum going.

Energy 32
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Indonesian Government Proposes New Scheme to Force Digital Platforms to Pay For News Content

Social Media Today

Another government is seeking to force Meta to pay for news content.

News 187
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How to Detect & Remove Keylogger on Android Phone

Tweaklibrary

Ever wondered if someone could eavesdrop on you via your phone? Keyloggers are malicious programs that secretly record your keystrokes, potentially stealing sensitive information like passwords and credit card details. Consider it as a form of surveillance software that keeps tabs on your mobile device and records all the activities you execute. Find out what an Android keylogger is, how it operates, how to detect a keylogger if your device has one, and how to remove it permanently with the h

How To 11
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LinkedIn Highlights Opportunities for B2C Marketers in the App

Social Media Today

LinkedIn member data shows that LinkedIn users have higher incomes, and are keen to spend on luxury goods.

LinkedIn 146
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Social Media Automation 101

A beginner's guide to social media automation tools and getting automation right.

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Business intelligence reporting: making sense of your organization’s data

Sprout Social

Most businesses collect a wealth of data daily. From consumer and competitor insights to social media analytics, this data helps you make smarter decisions, spot trends and stay ahead of the curve—if you know how to make sense of it. This is the power of business intelligence (BI) reporting. The right BI tools turn mountains of data from various sources into actionable, easily analyzed documents or dashboards.

Report 104
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LinkedIn Highlights Opportunities for B2C Marketers

Social Media Today

LinkedIn member data shows that LinkedIn users have higher incomes, and are keen to spend on luxury goods.

LinkedIn 141
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What is a Net Promoter Score (NPS) and how do you measure it?

Sprout Social

The modern customer journey exists across multiple channels and countless touchpoints. To get a truly cohesive view of your customer experience, you need to be tracking your Net Promoter Score (NPS). Net promoter score is more than just a customer service metric. It offers the combined power of quantitative and qualitative feedback, giving teams the chance to make substantial improvements to their customer care strategy.

Survey 88
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LinkedIn Shares New Guidance To Improve Your Sales Approach

Social Media Today

LinkedIn's latest guide includes a heap of practical tips to improve your sales approach.

LinkedIn 150
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The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media

Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.

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LinkedIn Shares New Guidance to Improve Your Sales Approach

Social Media Today

LinkedIn's latest guide includes a heap of practical tips to improve your sales approach.

LinkedIn 145
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Meta Tests Cross-Posting Between Facebook and Threads

Social Media Today

A new way to get more content into the Threads ecosystem.

Facebook 152
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YouTube Updates Video Earnings Display in Studio, Tests New Desktop UI

Social Media Today

The new earnings display will help you refine your monetization approach.

YouTube 141
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Meta Tests Cross-Posting Between Facebook and Threads

Social Media Today

A new way to get more content into the Threads ecosystem.

Facebook 150
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Social Media Marketing GPS

SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.

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Pinterest Launches New Campaign to Highlight the Opportunities of Pin Ads

Social Media Today

The campaign takes a comedic approach to highlighting the marketing benefits of Pins.

Campaign 128
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WhatsApp Adds New Text Formatting Options To Improve Communications

Social Media Today

New ways to add deeper context to your WhatsApp chats.

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Pinterest Launches New Campaign To Highlight the Opportunities of Pin Ads

Social Media Today

The campaign takes a comedic approach to highlighting the marketing benefits of Pins.

Campaign 121
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YouTube Updates Video Earnings Display in Studio, Tests New Desktop UI

Social Media Today

The new earnings display will help you refine your monetization approach.

YouTube 127
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How to Be Social: A Social Media Manifesto

Learn the 10 worst social media marketing mistakes and how to avoid them.

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Indonesian Government Proposes Scheme To Force Digital Platforms To Pay for News Content

Social Media Today

Another government is seeking to force Meta to pay for news content.

News 110