Thu.Feb 15, 2024

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Meta’s Looking to Reduce the Reach of Political Content - But What Does That Actually Mean?

Social Media Today

While reducing political posts could help to reduce angst, what qualifies as 'political' is difficult to define.

Content 196
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Get Your Exclusions Right

Jon Loomer

Don’t ignore exclusions, but don’t overdo it either. There’s a balance when it comes to targeting exclusions that many advertisers get wrong. While exclusions can help limit waste, overdoing it can increase your costs unnecessarily. If you’re promoting a product that can only be purchased once, it makes sense to exclude those people who already bought that product.

Cost 129
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Trending Sources

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AI Tools Are Revolutionizing Creation, but the Value of Concept Is Still Key

Social Media Today

The next stage of AI is coming, but human concepts are still required for resonant work.

Tools 206
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Edutainment Takes Centre Stage: The Rising Trend from CES 2024 and Its Impact on Social SEO

The Realtime Report

Edutainment Takes Centre Stage: The Rising Trend from CES 2024 and Its Impact on Social SEO By Kait Shiels CES never fails to infuse the new year with excitement as it unveils technological innovations and trends poised to power 2024. Beyond the usual spectacle of groundbreaking gadgets and visionary tech, this year’s event also highlighted important marketing trends.

SEO 103
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21 Advanced ChatGPT Prompts To Take Your Social Media to the Next Level

Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

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Meta Further Expands Academic Research Programs

Social Media Today

Meta hs been cautious about facilitating research since the Cambridge Analytica incident.

Research 199
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Revolutionizing Online Conversation: Meet Hedgehog, the Platform Rewriting the Rules of Civil Discourse

Bill Hartzer

In a digital landscape often fraught with division and discord, a beacon of hope emerges: Hedgehog , a groundbreaking platform poised to reshape the way we engage with news and each other online. Developed over two years by an experienced executive team, Hedgehog isn’t just another social network—it’s a sanctuary for real conversations and a genuine sense of community.

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Audience engagement: What it is and tips to improve it

Sprout Social

Audience engagement is all about the connection your audience feels with your brand and the actions they take as a result of it. In general, audience engagement, and social media engagement in particular, isn’t easy to come by. Social media users’ feeds are flooded with content competing for their attention. But when you hit the right chord, you can expect increased brand health, higher-quality leads and an active social following.

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Pinterest Highlights Key Color Trends for 2024

Social Media Today

The colors were chosen based on the most prominent Pin trends.

Trends 214
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#653: A Proven, Profitable Strategy To Mastering Live Events For Course Creators with Darnyelle Jervey Harmon

Amy Porterfield

Listen on… Your step-by-step guide for hosting virtual live events and making millions with Darnyelle Jervey Harmon. As an entrepreneur, you've probably attended a couple of live events, […] The post #653: A Proven, Profitable Strategy To Mastering Live Events For Course Creators with Darnyelle Jervey Harmon appeared first on Amy Porterfield | Online Marketing Expert.

Eventful 100
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Pinterest Highlights Key Color Trends for 2024

Social Media Today

The colors were chosen based on the most prominent Pin trends.

Trends 197
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Social Media Automation 101

A beginner's guide to social media automation tools and getting automation right.

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Use Your Tortoise Mind To Solve Big Marketing Problems

The Social Media Hat

Marketing Minutes with Mike The post Use Your Tortoise Mind To Solve Big Marketing Problems appeared first on The Social Media Hat.

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AI Tools are Revolutionizing Creation, But the Value of the Concept is Still Key

Social Media Today

The next stage of AI is coming, but human concepts are still required for resonant work.

Tools 168
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How to Create a Sense of Anticipation on Your Blog

ProBlogger

The post How to Create a Sense of Anticipation on Your Blog appeared first on ProBlogger. People read and then subscribe to blogs that they think will enhance their lives in some way in the future. Many bloggers create a sense of anticipation on a blog quite instinctively – but there are numerous things that you can do quite intentionally to create anticipation and increase the chances of someone subscribing.

How To 46
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YouTube Adds New Music Remix Options for Shorts

Social Media Today

This comes just as TikTok loses a large chunk of its music catalog.

Remix 186
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The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media

Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.

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17 Not-So-Secret Social Media Video Tips from Hootsuite’s Experts

Hootsuite

Why did the social media marketer bring a headlamp to work? Because they’re about to shed some light on 16 social media video tips! (And no, it’s not because they forgot their ring light at home.) This blog shares some bright ideas and social video best practices you can use to light up your feed. We’ll illuminate the world of social media video content in a flash.

Video 106
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YouTube Adds New Music Remix Options for Shorts

Social Media Today

This comes just as TikTok loses a large chunk of its music catalog.

Remix 185
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17 Not-So-Secret Social Media Video Tips from Hootsuite’s Experts

Hootsuite

Why did the social media marketer bring a headlamp to work? Because they’re about to shed some light on 16 social media video tips! (And no, it’s not because they forgot their ring light at home.) This blog shares some bright ideas and social video best practices you can use to light up your feed. We’ll illuminate the world of social media video content in a flash.

Video 74
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TikTok Publishes New Report into Mobile Game Marketing Trends

Social Media Today

New insights into key trends in mobile gaming, and tips for marketers.

Mobile 180
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Social Media Marketing GPS

SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.

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The 20 Best Personal Statement Writing Services

Writtent Blog

There are moments in life when you have to write a personal statement. Even though this task is nothing more than an extended essay about yourself, it can be not that easy, as it seems. On one hand, you may think that you know the topic like nobody else. Indeed, who better than you knows everything about your experiences, talents and life views? On the other hand, it clears out that knowledge and clear understanding of the topic is not enough.

Price 52
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Meta’s Looking To Reduce the Reach of Political Content - But What Does That Actually Mean?

Social Media Today

While limiting political posts could help to reduce angst, what qualifies as political is difficult to define.

Content 143
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10 Things to Look for in a Content Creation Studio

Oktopost

Content is king, but B2B buyers are all drowning in more content than they can ever consume. Sharing cookie-cutter content in bulk is like throwing shots in the dark and hoping one will eventually land. If you want to get your audience’s attention effectively, it’s quality over quantity. 94% of marketers report that curated, personalized content increases sales.

Content 62
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Meta Prompts Advertisers to Purchase Boosted Posts on Desktop to Avoid New Apple Fees

Social Media Today

Apple will soon take a 30% cut of boosted posts on Facebook and IG.

Apple 148
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How to Be Social: A Social Media Manifesto

Learn the 10 worst social media marketing mistakes and how to avoid them.

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Meta Prompts Advertisers to Purchase Boosted Posts on Desktop To Avoid Apple Fees

Social Media Today

Apple will soon take a 30% cut of boosted posts on Facebook and IG.

Apple 151
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Snap Announces New Partnership with Fospha to Provide More In-Depth Campaign Analytics

Social Media Today

New campaign analytics options for your Snap promotions.

Analytics 142
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TikTok Publishes New Report Into Mobile Game Marketing Trends

Social Media Today

New insights into key trends in mobile gaming, and tips for marketers.

Mobile 130
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Snap Announces New Partnership With Fospha To Provide More In-Depth Campaign Analytics

Social Media Today

New campaign analytics options for your Snap promotions.

Analytics 133
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8 Stupid Simple Social Media Tricks to Boost SEO

Discover just how easy it is to boost SEO with social media.