Jon Loomer

JANUARY 17, 2024

Are ad agencies no longer needed? Has Meta advertising become so turnkey that they could easily complete it internally? Or have the roles and responsibilities of an ad agency evolved — and are both companies and advertisers slow to adjust? These are questions we’re beginning to hear in our community , and it’s not surprising. Whether it’s due to the streamlining of Meta ad campaigns through the Advantage+ products or the assistance of AI, these rumblings were inevitable.

Advertising 188

Advertising API Skills CPM 188

Social Media Today

JANUARY 17, 2024

The new tools will make it easier for talent agencies to manage Facebook and IG creators.

Tools 197

Tools Facebook 197

Jon Loomer

JANUARY 17, 2024

A new feature spotted in Ads Manager… When creating a manual Sales campaign, you may see a section for Customer Acquisition in the ad set. Here’s how Meta describes it: Show your ads to new customers only. Define your existing customers in Audience to automatically exclude them from all ad sets that have Customer Acquisition turned on. If this sounds familiar, it’s similar to the Budget Cap for existing customers that you can apply for Advantage+ Shopping Campaigns.

Campaign 162

Campaign Features Products 162

Social Media Today

JANUARY 17, 2024

Channels are rising in popularity, as WhatsApp usage also continues to rise in many regions.

Tools 193

Tools 193

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Social Media

Audiense

JANUARY 17, 2024

Constantly looking for new market opportunities is imperative for any brand, but this is especially true for those in the CPG sector, where market share is so tight.

Marketing 105

Marketing Brands Strategy 105

Social Media Today

JANUARY 17, 2024

Channels are rising in popularity, as WhatsApp usage also continues to rise in many regions.

Tools 188

Tools 188

Social Media Today

JANUARY 17, 2024

Snapchat continues to showcase the connection between classic art and modern AR approaches.

Activities 187

Activities 187

Bill Hartzer

JANUARY 17, 2024

In a groundbreaking move that’s set to transform the social marketing landscape, industry giants Later and Mavrck have officially joined forces under a single brand—Later. This dynamic merger, complete with a fresh logo and a shared mission, marks a significant milestone in the world of social marketing. The collaboration began when award-winning influencer marketing solution Mavrck acquired Later, a leading social media management platform and link-in-bio tool, in April 2022.

Platform 95

Platform Collaboration Social Media Management Influencer 95

Social Media Today

JANUARY 17, 2024

A new way to create custom visuals based on existing posts in the app.

Instagram 204

Instagram 204

For Real Social Workers

JANUARY 17, 2024

INTRO Do you sometimes feel as if you are being carried away by waves of emotions? What does that look like exactly? When cruise ships encounter active waves and choppy waters, the captain may caution the passengers to be careful while navigating the ship. If you have ever been on a cruise when the ship navigated into rough waters, you probably had to hold on to steady yourself as you walked.

Patterns 52

Patterns Exercises Consultant Activities 52

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A beginner's guide to social media automation tools and getting automation right.

Social Media

Social Media Today

JANUARY 17, 2024

A new way to create custom visuals based on existing posts in the app.

Instagram 203

Instagram 203

Keyhole.co

JANUARY 17, 2024

Have you ever wondered about the difference between social media monitoring and listening? When we talk about social monitoring, we’re focusing on the “what” – understanding what’s being said about your brand. On the other hand, social listening is like tuning in to your audience’s favorite radio station. It’s about understanding the “why,” gaining a deep understanding of your audience, and refining your campaign strategy.

Sentiment 52

Sentiment Analysis Brand Monitoring Trends 52

Social Media Today

JANUARY 17, 2024

Some handy now options to help people seeking a new career path in 2024.

Tools 196

Tools LinkedIn 196

ProBlogger

JANUARY 17, 2024

The post The Importance of Building Community on Your Blog appeared first on ProBlogger. Today’s principle in our series on successful blogging is all about building community on your blog. Let me share how I discovered that community was possible in the online space with a story: I discovered the power of online community on the very first day that I went online (I think it was in 1996).

Communities 44

Communities Forums Sites Tips 44

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Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.

Social Media

Social Media Today

JANUARY 17, 2024

The tool enables you to create unique music based on text prompts in the app.

Process 189

Process Tools 189

Oktopost

JANUARY 17, 2024

Demand generation is not just about the journey. It’s about the destination and then proving how you got there. Tracking metrics and proving ROI from demand generation has been historically tricky. Even today, 43% of content marketers need help to develop consistency with measurements. Some of their main barriers include knowing what KPIs to track, integrating analytics across platforms, and connecting results to their initial goals.

Metrics 62

Metrics Cost Hubspot Analytics 62

Social Media Today

JANUARY 17, 2024

Some insights into the top trends of focus among B2B marketers.

B2B 200

B2B Trends LinkedIn Marketing 200

Social Media Today

JANUARY 17, 2024

The tool enables you to create unique music based on text prompts in the app.

Process 187

Process Tools 187

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SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.

Social Media

Social Media Today

JANUARY 17, 2024

Snapchat continues to showcase the connection between classic art and modern AR approaches.

Activities 173

Activities 173

Social Media Today

JANUARY 17, 2024

Some insights into the top trends of focus among B2B marketers.

B2B 195

B2B Trends LinkedIn Marketing 195

Social Media Today

JANUARY 17, 2024

Some handy now options to help people seeking a new career path in 2024.

Tools 178

Tools LinkedIn 178

Social Media Today

JANUARY 17, 2024

More assurance options for Facebook and IG advertisers.

Advertising 185

Advertising Facebook 185

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Learn the 10 worst social media marketing mistakes and how to avoid them.

Social Media

Social Media Today

JANUARY 17, 2024

The new tools will make it easier for talent agencies to manage Facebook and IG creators.

Tools 150

Tools Facebook 150

Social Media Today

JANUARY 17, 2024

More assurance options for Facebook and IG advertisers.

Advertising 127

Advertising Facebook 127