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How 7 brands use customer marketing content strategies to deepen audience connection

Sprout Social

Reposting user-generated content (UGC) rewards customers who post it while also boosting authenticity on your channels by putting your audience at the forefront of your brand. They regularly post UGC, and use their branded hashtag #AerieReal to find creators to reach out to. Their team is also extremely engaged on social.

Strategy 124
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What is User-Generated Content? And Why is it Important?

Hootsuite

Whether you know it or not, both of these examples are user-generated content (UGC). User-generated content (also known as UGC or consumer-generated content) is original, brand-specific content created by customers and published on social media or other channels. Where does UGC content come from? Not clued in just yet?

UGC 145
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Instagram automation: Strategy and tools to do it right

Sprout Social

From breaking down what hashtags people use to suggesting accounts to follow, bots encourage you to take a deeper dive into your audience’s preferences. Likes: Set up a bot with a group of hashtags so the bot can like posts you say are relevant to your brand. Uncover important insights about your audience.

Instagram 115
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5 of the Best Content Curation Tools for Social Media Managers

Hootsuite

If you’re tagged in any user-generated content (UGC) , use it to your advantage and repost it (with credit, of course). You can filter social posts by parameters like account, keyword, hashtags, and location. Follow trending topics or hashtags in your industry, and stay informed and engaged with relevant discussions.

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10 Ways Social Media Can Support Ecommerce Emails 

Pixlee

Use Social Media User-Generated-Content (UGC) In Emails To Build Your Brand. Go beyond traditional creative with UGC. In this internet age, UGC can be regarded as a digital form of word-of-mouth, reaching more people with the ubiquity of social media networks. Run a Social Media Contest Through Emails.

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8 marketing campaign ideas that customers will engage with

Sprout Social

Similarly, posts and hashtags are not campaigns alone but can be part of a social media campaign. For example, a Black Friday campaign is short-term while a hashtag campaign is longer-term). Creating resources such as instructional videos, blog posts and product demos allows you to educate and sell to your audience at the same time.

Campaign 138
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What You Need to Know About Advertising on TikTok

Likeable

For targeting, TikTok offers age, gender, and state-level geotargeting, and the company is promising interest, behavioral, more granular demo targeting over time. Hashtag Challenge. This ad campaign heavily encourages user-generated content (UGC) by asking users to participate in a challenge, which are immensely popular on TikTok.