Pixlee
MARCH 31, 2021
In today’s digital landscape, user-generated content (UGC) has become more important than ever as 64% of customers will not only value online reviews but will actively seek them out before making a purchasing decision. Treat UGC like any other piece of marketing content.
Pixlee
APRIL 25, 2022
Luckily, user-generated content (UGC) has turned the tables and allowed for real customer voices to be elevated online. Having an inclusive UGC strategy in place can do a lot for your brand, from building a welcoming brand community to better website accessibility.
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Sprout Social
MARCH 4, 2021
That’s where content curation comes in. In this guide, we show you how to use data to curate content for social media and share posts that resonate with your audience. What is content curation? But curating content for social media is a bit more straightforward.
Hootsuite
NOVEMBER 23, 2022
Well, a new wave of people is doing just that: UGC creators. If you’ve spent time on TikTok or Instagram in the last 6-12 months, chances are you’ve come across UGC creators. By the end of this guide, you’ll know the exact steps needed to become a UGC content creator.
Later
SEPTEMBER 1, 2019
Leveraging user-generated content (UGC) on Instagram can be the key to curating a beautiful Instagram feed. . The tricky part is sourcing, collecting and reposting the right UGC — so that you’re always sharing top-quality content that’s aligned with your overall aesthetic. . We’re running through how to strategically use UGC to create a stunning Instagram feed — plus we’re sharing some time-saving hacks and tools along the way: .
Pixlee
APRIL 12, 2018
Shoppable user-generated content (UGC) is essential for any modern ecommerce homepage. UGC generates trust, helps drive organic product discovery, and helps brands keep their homepages up to date. By using UGC, online retailers can reduce bounce rates and improve their overall performance. Here are five of the best examples of homepages using UGC to great effect. Is UGC the Future of Marketing?
Webbiquity SMM
FEBRUARY 21, 2017
Content curation offers a way to repackage and repurpose the work of others to serve the needs of your brand’s audience. Curation can take a variety of forms: Weekly “best of” compilations (example: V3*Broadsuite blog ). What’s more, the work of discovering and saving curation-worthy content—and in some cases, even displaying and sharing it—doesn’t have to be (entirely at least) a manual effort. A social network / curation tool for images.
Pixlee
AUGUST 22, 2020
One answer is with user – generated content (UGC). UGC offers a way for brands to build more authenticity into their marketing and often leads to more sales. UGC is 35% more memorable than other media, and 50% more trusted. Utilize UGC Efficiently.
Pixlee
JANUARY 29, 2019
The solution: With the Pixlee platform, users can send UGC straight to the Facebook ad platform to scale their ad content. Marketers can increase their click-through rate on ads by 35% by using permissioned UGC. Being able to utilize that form of UGC across multiple channels is a slam dunk for marketers trying to capture an authentic customer voice. Scaling curation of this content can be tough, and even impossible for brands to do manually. AI Powered UGC.
Later
MARCH 5, 2021
However, you should also ask permission from the original creator — even if they tagged it with your specific UGC-focused hashtag. Want to easily find and curate UGC for your social media channels?
Sprout Social
OCTOBER 24, 2019
Few brands have as successfully embraced UGC as GoPro, and with good reason; when your product makes great images and video possible for your consumers, showing is better than telling. User-generated content (UGC) has long been a best practice for B2C social strategies, with the typical goal being to solicit and repurpose content that shows real people using your products. But GoPro’s take on UGC is unique in that the product itself is rarely shown.
Later
SEPTEMBER 12, 2019
User-generated content (UGC) is a killer asset for brands and businesses looking to grow online. . UGC is an affordable way to share high-quality content that generates sales for your brand — it’s the social media equivalent of a word-of-mouth recommendation! . Start leveraging the power of UGC and growing your business with our Ultimate Guide! . Because a personal recommendation is the gold-star of product marketing. . Create Themes for Your UGC When Reposting
Proactive Report
MARCH 18, 2016
Alicia has been an advocate of using consumer-generated content (UGC) in the PR and marketing mix for the last ten years. Here are a few stats that show why UGC is so important to the Digital PR mix: Fifty-nine percent of millennials say they use UGC to inform their purchase decisions about major electronics. Brand engagements rise by 28% when consumers are exposed to both professional content and user-generated product video.
Proactive Report
MARCH 18, 2016
Alicia has been an advocate of using consumer-generated content (UGC) in the PR and marketing mix for the last ten years. Here are a few stats that show why UGC is so important to the Digital PR mix: Fifty-nine percent of millennials say they use UGC to inform their purchase decisions about major electronics. Brand engagements rise by 28% when consumers are exposed to both professional content and user-generated product video.
Later
OCTOBER 1, 2019
If you want to start curating your Instagram feed with user-generated content (UGC), it’s important to understand the rules — so that you can protect your brand and treat your community of creators fairly. In this blog post, we get a legal opinion on what the actual rules for reposting to Instagram are, and break down how to correctly reach out, repost, and give credit to creators: Legally Repost User-Generated Content on Instagram: Why Following UGC Rules is Important.
Later
SEPTEMBER 10, 2019
Sharing user-generated content (UGC) is one of the most effective ways to build brand love and strengthen your online community on Instagram. From sharing real-life product reviews, to curating a stunning Instagram feed, there are so many creative ways to elevate your content strategy with UGC! Get inspired by these 10 brands taking user-generated content to the next level on Instagram: UGC Brand Inspo #1: Set a Challenge like @over.
Later
SEPTEMBER 12, 2019
Running a UGC marketing campaign can be an incredible way to attract new followers, make sales, and convert your existing audience into customers! User-generated content (UGC) is way more trustworthy than branded advertising, and it’s also a great strategy for filling your social feeds with beautiful content. Whether you’re launching a new product or running a customer appreciation campaign, incorporating UGC into your campaigns can help you drive even more success.
Pixlee
AUGUST 23, 2018
Brands understand that user-generated content (UGC) that shows real people with your products creates a more engaging shopping experience and builds trust. At an NYC flagship store, interactive touchscreens were placed all around the store with fresh Instagram content where shoppers can instantly engage with their favorite products. To learn more about how you can capitalize on user-generated content (UGC) for your brand, please contact us today!
Ignite Social Media
JULY 18, 2016
Publish images and journals, or curate others to your VSCO profile. Photography and content apps are a dime a dozen in your App and Google Play Stores. But there are some apps that stand out from the crowd, and by default, make your content infinitely better and more engaging. We’re talking about apps that give you the freedom to explore your creativity, while remaining realistic and relatively easy to use at the same time.
Later
SEPTEMBER 4, 2020
Looking to save Instagram photos and add user-generated content (UGC) into your Instagram strategy? While UGC is a great way to grow and engage your community — it comes with its own set of rules. Another way to do this is by using Later’s UGC Tool.
Convince & Convert
FEBRUARY 18, 2016
Brands from all sorts of industries, from Starbucks and Burberry to Chobani , have developed marketing campaigns that benefited from UGC. UGC not only showcases the relationship that consumers have with a brand or product, but it also provides a massive endorsement of it. Previously, the process of curating and contacting users was manual. A tool like Janrain’s Engagement Platform has UGC Rights Management features built into it to facilitate these requests.
agora pulse
DECEMBER 6, 2018
Most brands try to get their customers to create UGC, but then fail to actually do much of anything with it. This is a massive lost opportunity, so in this post, we’re going to go over 6 ways you can showcase UGC on social media. These posts are excellent for engagement, and also offer up an opportunity for you to share a call for more UGC. Share UGC In Stories. Create Story Highlights Featuring UGC. Have Followers Vote on UGC Contests.
Social Media Strategies Summit
MAY 19, 2022
It shouldn’t go overboard attempting to sell a product or service. Should your content marketing efforts focus on creating original content, or can you mix in curated content? Many successful content sites implement content curation as a core strategy.
Pixlee
NOVEMBER 10, 2020
Customers who view UGC are twice as likely to convert compared to prospects who don’t get exposed to real customer images or videos. Knowing UGC is hugely effective is the first step in leveling up your email marketing. Quickly Curate The Best Content For Each Email Type.
agora pulse
MAY 13, 2020
You can also create alerts for product names, competitors, and other key terms so you’re always on top of conversations. Instead, you may want to share user-generated content (UGC) that showcases your brand naturally from a customer or influencer’s point of view.
Ignite Social Media
APRIL 24, 2017
You can create or curate custom GIFs, Snapchat/Instagram stories, UGC (user generated content), infographics, concept visualizations, shareable quotes, or Facebook Live videos. UGC is there for a reason. Let’s circle back to one of the seven types of social media content I previously mentioned: UGC. What is UGC exactly? So, adding that UGC content to your feed can beneficial to telling a more human story.
Ignite Social Media
FEBRUARY 9, 2022
The brand has mastered the art of bringing their products to life through the creation of trendy TikTok content that stays consistent with their long-standing brand voice. Taco Bell Loves UGC. Glossier Embraces UGC & BTS.
Later
FEBRUARY 15, 2021
Instagram Shoppable posts are a huge opportunity for any brand or business looking to sell products online. With Product Tags, users can tap to discover product details, visit a brand’s website, or make a purchase directly within the app with Instagram Checkout.
Sprout Social
JULY 15, 2020
Here at Sprout, our social and creative teams have rethought the process for social media content production to keep content exciting and fresh—all while working as a remote, distributed team. Maybe you have a new product or service to promote.
Pixlee
JULY 14, 2021
It’s no secret that user-generated content (UGC) is a valuable marketing asset to build trust in your brand, drive sales, and broaden your customer community. But, did you know you can also use UGC to improve your Net Promoter Score? Here’s how: NPS & UGC: How They Relate.
Pixlee
SEPTEMBER 17, 2018
Since then, Nike has faced some backlash by fans boycotting brand products, but these reactions represent only a fraction of Nike’s customer base. More than 15 million Instagram posts currently carry the #JustDoIt hashtag and much of this User-Generated Content (UGC) can help Nike spur social media followers and comments, additional inquiries into the brand, store visits, and sales. To learn more, contact us today to speak with one of our product experts!
agora pulse
JANUARY 6, 2021
For example, if I identify user-generated content (UGC) to share or trending topics to pursue, I add them to a list of things to explore when I have more time. Make a shot list and check your prop supplies for the next day’s product photoshoot. Curate & Queue Content.
Pixlee
JULY 14, 2020
User-generated content tools (UGC) are highly effective for combatting stale and ineffective content. Good user-generated content tools help you collect and publish UGC, all in one platform. 92% of customers trust earned media (like UGC) more than any other form of content.
Razor Social
AUGUST 16, 2017
We all know that UGC is far more believable than content produced by brands. They’ll do their research and see what others have to say about a product or a brand before they make a decision to buy. UGC is so powerful because of its authenticity. So if UGC has so much influence on your customers’ decision-making process, how do you use this to your advantage? So how do you leverage UGC at scale while being mindful about the author’s rights?
Pixlee
APRIL 5, 2021
Regardless of the type of product or service being sold by a company, people want to know about it before making a buying decision. . Despite this, many brands are thriving through a strategy built largely on user-generated content (UGC). Why Content Shifted: UGC Strategy.
Ignite Social Media
AUGUST 2, 2022
Essentially, here’s how TikTok would define its algorithm: “A stream of videos curated to your interests, making it easy to find content and creators you love … powered by a recommendation system that delivers content to each user that is likely to be of interest to that particular user.”.
Pixlee
SEPTEMBER 21, 2020
One of the most effective ways to diversify your content organically is through user-generated content (UGC). UGC is a powerful, free marketing tool available already at your fingertips if you know how to find it. Alo Yoga’s UGC Integration.
Pixlee
DECEMBER 14, 2018
Morphe co-opts traditional photography with “Inspiration Galleries” derived from UGC that provides an authentic look at their products in action. million followers by collecting UGC to directly promote specific products and ‘looks’ as they would realistically be worn. With Pixlee’s Inspiration Galleries & Design Boards, online retailers like Morphe collect UGC that promotes specific products or functions.
Social Media Strategies Summit
NOVEMBER 18, 2022
With 74% of users saying TikTok has inspired them to learn more about a product or brand, it’s also an excellent platform for building brand awareness. Yet people keep using it, which suggests they’re more or less happy to learn about relevant products or services on Instagram.
Social Media Strategies Summit
JANUARY 5, 2022
To build brand awareness for a new product. Look at how the hair color brand, Paradyes, has curated its Instagram bio. You can link to your homepage, your newest product, or your latest blog post. Tips on how to use your product.
Pixlee
MAY 11, 2021
Beyond tried-and-true practices, this often missed tool can help you reduce bounce rate – user-generated content (UGC). Ways to Reduce Bounce Rate with UGC. One of the ways to reduce bounce rate is user-generated content (UGC).
Keyhole.co
MARCH 7, 2023
Sephora is a beauty retailer that uses reels on their Instagram account to showcase new makeup and skincare products, tutorials, and behind-the-scenes glimpses of their stores and events. Brands like GoPro extensively use UGC to promote their product.
Pixlee
APRIL 26, 2021
For many ecommerce marketers, a conversion would be when a visitor makes a payment to place an order for your product. Optimization: User-Generated Content (UGC) Driving Conversions. Radio Flyer saw a 7x increase in conversion rate after implementing interactive UGC galleries onsite.
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