article thumbnail

Finally! Facebook Ads Reporting That Won’t Drive You Batty

agora pulse

But if you can’t make sense of Facebook Ads reports or if you don’t check metrics regularly, you can easily waste time, money, and resources. Cost per 1,000 impressions (CPM): The amount you had to spend for every 1,000 ad views. All of which can quickly frustrate your clients.). You can filter by archived and deleted campaigns, too.

Report 152
article thumbnail

8 Tips by B2B Marketers for LinkedIn Lead Generation

Oktopost

Not a bad zinger, but here we are four years later and LinkedIn is widely acknowledged as an invaluable resource not just for headhunters and job seekers, but for marketers and sales professionals too. When Microsoft bought the site in 2016, many joked that this was the first time someone had actually accepted a LinkedIn request.

B2B 148
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

How to Do a Facebook Audit in 30 Minutes or Less

Sprout Social

These dimensions vary between desktop and mobile views so be sure to check that both views look appropriate. Looking at metrics like CPC and CPM will tell you if your ads are performing well. Without an effective Facebook marketing strategy , your resources are not being used wisely. Your cover photo doesn’t need to be static.

Facebook 123
article thumbnail

The Hybrids are Coming: Evolution of the Prototype Marketer

Convince & Convert

Hybrid professionals are trained to deliver services across search, mobile, social, content, analytics, web, PR, and email marketing. These next-generation professionals excel in the emerging core-marketing disciplines of mobile, analytics, social, web, search and content. The Marketing Agency Blueprint (Wiley), pp.

CPM 137
article thumbnail

The Complete Guide to YouTube Ads for Marketers

Hootsuite

Note that with non-skippable ads, advertisers pay per impression, at CPM (i.e., For a refreshing example of how a brand can fully embody its positioning, take a look at Mint Mobile’s new #stayathome-inflected ad. Source: Mint Mobile. Pro Tip: And if you have the resources for multi-ad sequencing (i.e., per 1,000 views).

YouTube 145
article thumbnail

The Complete Guide to Facebook Ads Manager: How to Create, Manage, Analyze Your Facebook Ads

Buffer Social

Chapter 5 : Other useful features and relevant resources : A brief look at several other great features for Facebook advertising and a list of resources on Facebook advertising. Delivery: Reach, Frequency, CPM, Impressions, etc. App Engagement: Mobile App Installs, Mobile App Actions, Cost per Mobile App Install, etc.

article thumbnail

How Much Does Facebook Advertising Cost? The Complete Guide to Facebook Ads Pricing

Buffer Social

In order to help you understand exactly how to optimize your Facebook Ads spend for the best results, I dug into several Facebook resources and studies to identify some Facebook advertising benchmarks and along the way, I also discovered seven key factors that determine the cost of Facebook Ads , which I’m excited to share with you.

Cost 40