Socialmedia.biz
JANUARY 14, 2020
According to a recent Buffer research , out of the 7 posts that brands share on their dedicated Facebook page every week, 80% links to external landing pages, 19% are images and less than 1% are native videos. Facebook recommends the following tips to capture the attention of mobile users: Keep your video ad length to be 15 seconds or less.
The Realtime Report
AUGUST 15, 2012
The resulting report includes fun stats for countries from Austria (mobile phone penetration of 146%!) to the United States (online advertising spending of $26 billion), and then compares each of those countries on three key metrics: Cost per thousand (CPM). Average cost per click (CPC). Average click-through rate (CTR).
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Ignite Social Media
FEBRUARY 18, 2019
adults, according to Pew Research Center. These include utilizing the budget optimization tool, running multiple placements to increase reach and campaign goals, creating “mobile first” video, which is focused on the user experience while on their mobile device. incremental conversions. 71% lower cost per incremental conversion.
Hootsuite
OCTOBER 27, 2020
Number of people using mobile phones around the world: 5.20 To put these numbers in perspective, more than two-thirds of the world now uses a mobile phone (67 percent), while almost 60 percent of all the people on Earth now use the internet. However, when it comes to social media, users clearly prefer mobile devices.
Hootsuite
JUNE 11, 2020
Note that with non-skippable ads, advertisers pay per impression, at CPM (i.e., This is how YouTube helps you find people at crucial moments, like when they’re researching their next electronics purchase, or trying to learn how to build a website. Source: Mint Mobile. per 1,000 views). *Or Bumper ads. search topics).
Buffer Social
SEPTEMBER 4, 2018
Greg Allum, global head of social at Jellyfish, found that the CPM (or cost per 1,000 reach) on Stories is four to five times cheaper than Facebook’s news-feed ads. We’re living in a mobile-first generation and our campaigns should cater to that behavior. Which we’ve definitely experienced first-hand here at Buffer. For example.
The Marketing Blog
JUNE 22, 2008
Home About In the Media OSSCamp Summer Edition themarketingblog@wordpress on Mobile June 23, 2008.2:25 While going through the initial research we bumped into few Indian rating sites, which did not take care of person’s privacy and safety. 25 am YoMacha: India’s Hot or Not ? They had profane content.
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