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Content Marketing and Social Media: 25 Insights and Stats from Three Research Reports

Webbiquity SMM

Those are among the findings from a trio of this year’s best research reports, from WordPress VIP , Hootsuite , and Metricool. Metricool delivers their research findings directly in this post (not gated), Facebook Ads 2023 Study: Improve Your Strategy With This Data. CPM) or sales ($2.39 CPM) or sales ($2.39

Research 257
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Most Social Media Ads Reach Only 5% Of Their Target Audience

The Realtime Report

Sotrender, a social media analytics company, has conducted research which clearly shows that most ads created in Meta products do not hit their target audiences. In the research, Sotrender’s analysts wanted to find out: whether higher audience saturation translates into changes in CPC or CPM costs. What Is Audience Saturation?

CPM 172
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How Much Does YouTube Pay Per View? We Tested It!

Hootsuite

YouTube’s CPM (cost per thousand impressions) varies per region. YouTube’s CPM varies by industry. Different ad types tend to net better views and different CPMs. If advertisers are competing with each other, the bidding process for YouTube ads is going to be higher, resulting in a higher CPM. CPM $70.82

YouTube 95
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Facebook Advertising Costs Less And Works Better In Mexico, Turkey, India and Italy (Research)

The Realtime Report

to the United States (online advertising spending of $26 billion), and then compares each of those countries on three key metrics: Cost per thousand (CPM). Mexico won the gold in cost, with an average CPM of just under 7 cents, followed by Turkey at 7.3 Average cost per click (CPC). Average click-through rate (CTR).

Cost 191
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New report resurrects AVE measurement for influencer campaigns

Sherrilynne Starkie

The report explains: “Earned Media Value is the equivalent cost of advertising that would garner the same amount of exposure as postings mentioning a brand campaign, based on followers and a US$5 CPM (cost-per-mille).”. Click To Tweet The report doesn’t give a rationale for the $5 CPM. These are actual measures of success.

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A Guide to Breakdowns in Meta Ads Manager

Jon Loomer

Breaking down by age, gender, or age and gender is interesting from a research point of view. This is why you should consider grouping countries by similar CPM , especially if you want distribution by country to be mostly consistent. Based on these results, you may adjust the cap. There was a time when that may make sense.

CPM 170
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The Future of Digital Marketing: Top Tips for a Successful Strategy

The Realtime Report

During real-time bids, advertisers bid in a digital auction run by publishers on ad space based on cost-per-thousand-impressions (CPM). Research has found that 63% of people who’ve used a live chatting service through a business’s website have returned to the site. Stories and Lives.

Strategy 204