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11 B2B Marketing Predictions for 2011

Buzz Marketing for Technology

Around this time last year I wrote about the 10 B2B Marketing Predictions for 2010 and while I would say 7 out of 10 have already materialized and the others are on their way. So that begs the question – what’s on the horizon specifically for B2B Marketers next year? Keep in mind we all start in the same place and that’s at ZERO!

B2B 279
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What You Need To Know About Programmatic Advertising For 2019 And Beyond

Social Media Strategies Summit

This shift allows marketers and sellers to spend more of their time planning sophisticated, strategic campaigns rather than getting bogged down in the granular details. Programmatic advertising learns about customers as they roam online, enabling marketers to create specific messaging for different target audiences. Real-time Feedback.

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The Complete Guide to YouTube Ads for Marketers

Hootsuite

If you’ve already been spending time fine-tuning your YouTube marketing strategy , you’re probably familiar with most of these formats, by virtue of having seen them in action. Note that with non-skippable ads, advertisers pay per impression, at CPM (i.e., a) Choose your campaign goal, based on your brand’s marketing objectives: Sales.

YouTube 145
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6 Ways to Make More Out of Your Facebook Ad Campaign

Convince & Convert

If you’re advertising a Facebook Page, Event, or App, and you don’t pay close attention, you might think you’re only option is to let Facebook optimize your ad on a CPM basis. The advanced model allows you to not only set your own CPM bids, but also to switch over to CPC pricing. Promote Your App With Mobile App Install Ads.

Campaign 154
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An Insider Look at Reach and Frequency Ad Buying on Facebook

Ignite Social Media

As you create ad sets within Reach and Frequency campaigns, the projected reach updates based on a number of factors including target audience, desired reach, demographics and CPM. The tool allows advertisers to serve ads in the News Feeds on desktop, mobile and Instagram. The cost is always CPM (cost per 1,000 impressions).

Buy 112
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YouTube ads for beginners: All you need to know about YouTube advertising

Sprout Social

Outstream ads appear online on mobile devices and are placed on websites and apps that run on Google video partners. When to use: Use this ad type when working to expand your mobile reach. It plays soundless for 30 seconds on desktop and for the full time on mobile, before defaulting to a thumbnail. Outstream ads. Masthead ads.

YouTube 111
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Facebook Ads Bidding Changes: Optimization, Charging and oCPM

Jon Loomer

In my very early testing, I’m seeing a slightly lower price when optimizing for Link Clicks while being charged for impressions over link clicks. Bid Amount: Automatic (Facebook helps you get the most brand awareness at the best price). If you optimize for Reach, you’ll manually set your CPM bid. What works best?

CPC 114