article thumbnail

Social Networking Stats: #RLTM Scoreboard, Facebook’s Mobile Ads More Effective Than Twitter’s

The Realtime Report

The #RLTM Scoreboard: Social Networking Stats for the Week. Google Plus: 170 million “people who have upgraded” via Google. Please email marissa@modernmediapartners.com if you have additional updates, or a social network that you feel should be on the list. Facebook: 950 million active users.

article thumbnail

Social Networking Stats: #RLTM Scoreboard; Facebook Ad Costs Highest In Russia

The Realtime Report

The #RLTM Scoreboard: Social Networking Stats for the Week. Google Plus: 170 million “people who have upgraded” via Google. Please email marissa@modernmediapartners.com if you have additional updates, or a social network that you feel should be on the list. via Facebook. via Twopcharts.

Cost 142
article thumbnail

Is Facebook advertising worth it?

Sherrilynne Starkie

Canada’s two largest publishers recently closed dozens of newspapers because local advertising budgets have largely migrated to Facebook and Google. The social network provides four ways to find and target the right people. Another option is the CPM (cost per thousand impressions) payment type. The key is relevance.

article thumbnail

19 Social Media Metrics That Really Matter—And How to Track Them

Hootsuite

How to track it: STEP 1 : Measure every mention your brand receives—direct and indirect—across your social networks. Coined by Avinash Kaushik , author and digital marketing evangelist at Google, amplification is “the rate at which your followers take your content and share it through their networks.”. Amplification Rate.

Metrics 112
article thumbnail

6 Ways to Make More Out of Your Facebook Ad Campaign

Convince & Convert

If you don’t follow the social network closely, it’s easy to miss the newest advertising tools and tips. If you’re advertising a Facebook Page, Event, or App, and you don’t pay close attention, you might think you’re only option is to let Facebook optimize your ad on a CPM basis.

Campaign 152
article thumbnail

Could Facebook become a Lead Nurturing platform?

Buzz Marketing for Technology

Element #1 – Advertising – like most lead nurturing platforms today they allow tracking of your ad spend online – specifically spend on Google AdWords and the conversions from online banners (CPC and CPM spend). Related posts brought to you by Yet Another Related Posts Plugin.

Platform 224
article thumbnail

Integrating organic and paid for a powerful LinkedIn social media strategy

Sprout Social

Your LinkedIn social media strategy will be a bit different than your strategies for other platforms. LinkedIn is unlike its social competitors in that it’s widely regarded as a professional social network, the largest B2B marketing platform in the world and the number one platform for lead generation.