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What in the World … ! Surprising Facts About Reddit Ads

agora pulse

So in this post, we’re going to take a look at surprising facts about Reddit ads you may not know about the modern system that can help you determine whether they’re right for your social media marketing. There are two types of ads on Reddit, which marketers can use to their advantage. Ads in feeds.

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Quality Traffic Test #2: The Impact of Meta Ads Placement

Jon Loomer

All that did was raise the price for each ad set. This time, I would only use News Feed. CPM is at least 2X higher across the board. This is not surprising since I was forcing the algorithm to only use News Feed, which is the most expensive placement. Of course, the other difference is related to placement.

Eventful 194
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Is Buying on Facebook More Expensive? And is it Worth it?

Ignite Social Media

Facebook CEO Mark Zuckerberg announced in January the platform would be revamping the news feed to prioritize content from friends over content from brands, businesses and publishers. Recent updates to the news feed algorithm has increased ad cost, according to Recode. This is likely due privacy concerns circulating around the company.

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Example: Reach Optimization and Conversions

Jon Loomer

In this case, I only used Facebook Feeds. I created a simple ad that highlighted the pre-pay price. times, with an overall CPM of $39.22. That’s generally considered a high CPM, but it’s obviously worthwhile in this case. My Reach Campaign: Results. Click and View Attribution.

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11 B2B Marketing Predictions for 2011

Buzz Marketing for Technology

Around this time last year I wrote about the 10 B2B Marketing Predictions for 2010 and while I would say 7 out of 10 have already materialized and the others are on their way. So that begs the question – what’s on the horizon specifically for B2B Marketers next year? NFO is the new SEO – that’s News Feed Optimization on Facebook.

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Why Are Meta Ad Prices Dropping?

Jon Loomer

But, there’s something that jumps out that needs an explanation: Why are Meta ad prices dropping? In the chart above, you’ll notice that Meta’s average ad price has dropped year-over-year for five consecutive quarters, dropping 17% in the first quarter of 2023. Why is this happening? That’s quite the increase.

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An Insider Look at Reach and Frequency Ad Buying on Facebook

Ignite Social Media

As you create ad sets within Reach and Frequency campaigns, the projected reach updates based on a number of factors including target audience, desired reach, demographics and CPM. The tool allows advertisers to serve ads in the News Feeds on desktop, mobile and Instagram. The cost is always CPM (cost per 1,000 impressions).

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