Jon Loomer
DECEMBER 11, 2022
Historically, the average CPM (Cost Per 1,000 Impressions) has increased for Facebook advertisers during the holidays as competition for eyeballs and ad spending increase. Prior to 2020, advertisers routinely saw CPM costs double, triple, or more during the most competitive times. Absolute CPM. Did it happen this year?
Jon Loomer
JUNE 26, 2023
The CPM (Cost Per 1,000 Impressions) can be under $1 for some countries and 30 times that or more in others. The ultimate CPM, of course, will depend on many factors. Of course, this is imperfect since it relies on your data and the CPM costs may vary depending on objective and other factors. But I still find this valuable.
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Ignite Social Media
MARCH 23, 2020
In Asia, which had significant impact from the virus before us, 53% of people reported browsing Facebook more often. Mark Zuckerberg himself said that Facebook services are facing “ big surges ” well beyond typical spikes seen during holidays. They saw a median daily increase in page likes of 544% while the overall sample rose just 6%.
Jon Loomer
NOVEMBER 1, 2019
What is the method to guarantee success for your Facebook ads? How can you make changes that will turn your Facebook ad spending from a failure to a profit? You can run drip campaigns via email and coincide those email campaigns with Facebook ad campaigns. The Facebook ads can make the email more effective and vice versa.
Jon Loomer
NOVEMBER 15, 2018
In this post, I will outline how I did that by using Facebook lead ads to create a quiz. Lucas suggested creating a quiz with a Facebook lead ad. While the Facebook lead ad may not function the way a quiz would on my website, the benefits of experimenting with this would be huge. My Facebook Lead Ad Quiz. Why not both?
agora pulse
JUNE 6, 2017
Facebook Ad Automation Rules automatically perform checks and make decisions based on the performance of your Facebook Ads that you would otherwise have to do manually, allowing you to automatically control your ad spend based on the performance. I’ll show you how I set up my favorite Facebook Ad Automation rules.
Jon Loomer
FEBRUARY 17, 2017
I host a near-monthly free webinar called the Keys to Success, where I break down the details of when Facebook advertising does and does not work. But I wanted to summarize the primary factors that lead to success (and failure) of facebook ads. Facebook ads are incredibly powerful, but they aren’t magic. Experiment.
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