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How to Use UTM Parameters to Track Social Media Success

Hootsuite

Bonus : Download a free guide and checklist to help you convince your boss to invest more in social media. UTM parameters are just short pieces of code that you can add to links — for example, the links you share in your social posts. Examples: cpc, organic_social. Head to the Google Analytics Campaign URL builder.

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19 Social Media Metrics That Really Matter—And How to Track Them

Hootsuite

What are social media metrics? As a social media professional, they’re your chance to demonstrate the value of your work, and the impact of the decisions you’ve made. This article identifies the social media metrics that really matter, why they’re important, and how to track them. Table of contents.

Metrics 112
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10 Premium SEO Tools That You Can Try for Free (or Cheap)

Kikolani

The following are awesome SEO tools you can use for free or cheap for a limited time to do your search marketing research. Premium SEO Tools with Free Account Options. First off, let’s start with premium SEO tools that offer free accounts for basic functionality. Premium SEO Tools with Free Trials. MajesticSEO.

SEO 167
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How to do keyword research for SEO and beyond

Sprout Social

You’ll also discover some excellent keyword research tips and tools. For example, the top search results for “social media marketing” can give you an idea of what topics are performing well in the industry. Social media marketing. This step involves using keyword research tools like the Google Keyword Planner.

Research 102
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How to Do a Facebook Audit in 30 Minutes or Less

Sprout Social

Continuing with Bloomscape as an example, after Googling their brand name, the first page of the search results features their social media profiles from their Instagram and Facebook accounts. This is where you set up things like a greeting and your Messenger URL. Understand how SEO matters in social media.

Facebook 123
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Social Media Marketing Guide: Facebook

Little Web Giants

Recently I won the Biggest Social Geek competition generously hosted by Marin Software , the largest third-party aggregator of paid search spend globally. As a result, I am winning a trip to the SMX Social Media Marketing Conference. Facebook is a social network for individuals and businesses. Tools for Businesses.

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9 Essential Social Media Metrics to track [+ 5 Best Tools to Monitor Them!]

Keyhole.co

You’ve mastered the art of churning out social media content on a consistent basis. Your brands’ social media accounts are now all active with heightened engagement rates. But, are you using your social media accounts correctly? Is your business seeing any social media ROI ? Engagement 4.

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