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The Benefits of Facebook Offer Ads

Ignite Social Media

In 2021, no longer are social channels such as Facebook, Instagram, Twitter, and others, strictly top and mid-funnel. In 2019, Facebook introduced offer ads and today we’ll dive into why you want to consider offer ads in your future business strategy. What Are Facebook Offer Ads. How Your Business Can Benefit From Offer Ads.

Facebook 180
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Finally! Facebook Ads Reporting That Won’t Drive You Batty

agora pulse

Run Facebook Ads? If you run Facebook Ads, you must get a handle on reporting. But if you can’t make sense of Facebook Ads reports or if you don’t check metrics regularly, you can easily waste time, money, and resources. Know Your Facebook Ads Metrics. Standard Facebook Ads metrics.

Report 152
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Quality Traffic Test #2: The Impact of Meta Ads Placement

Jon Loomer

While it wasn’t the goal, I should note that only the Quality Visitor ad set drove newsletter registrations (it resulted in 5). One crazy thing is that CPC is the same for Landing Page View and Quality Visitor optimization. Also, a side note on incidental newsletter registrations. It wasn’t close.

Eventful 194
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How to Prove Social ROI to Your Boss (Who Doesn’t Really Get Social)

agora pulse

Your post got super high engagement on Facebook but what dollar value did that bring to the company? Establish CPC to Prove Social ROI. How much is your company spending on CPC (cost per click) via other methods like banner ads? You can see below that my latest campaign achieved a CPC of 44 cents on Facebook.

ROI 108
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How to Prove Social ROI to Your Boss (Who Doesn’t Really Get Social)

agora pulse

Your post got super high engagement on Facebook but what dollar value did that bring to the company? Establish CPC to Prove Social ROI. How much is your company spending on CPC (cost per click) via other methods like banner ads? You can see below that my latest campaign achieved a CPC of 44 cents on Facebook.

ROI 108
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19 Social Media Metrics That Really Matter—And How to Track Them

Hootsuite

Note : On Facebook, the “When Your Fans Are Online” feature will tell you the optimal time to post. Facebook and Twitter, for example, typically have lower engagement rates (e.g., subscribe to your newsletter, download a gated content asset, register for a webinar) against that page’s total visitors. Potential Reach.

Metrics 112
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How to Use UTM Parameters to Track Social Media Success

Hootsuite

They’re not affected by changes to third-party cookies or the Facebook pixel. This indicates the social network, search engine, newsletter name, or other specific source driving the traffic. Examples: facebook, twitter, blog, newsletter, etc. Sample code: utm_source=facebook. Examples: cpc, organic_social.