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Quality Traffic Test #2: The Impact of Meta Ads Placement

Jon Loomer

While it wasn’t the goal, I should note that only the Quality Visitor ad set drove newsletter registrations (it resulted in 5). One crazy thing is that CPC is the same for Landing Page View and Quality Visitor optimization. Also, a side note on incidental newsletter registrations. It wasn’t close.

Eventful 195
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The Benefits of Facebook Offer Ads

Ignite Social Media

Some were geo-targeted which would garner a higher Cost-Per-Click (CPC) than traditional Traffic campaigns with a “Shop Now” Call-To-Action (CTA), but were still strong campaigns. In addition, keep yourself up to date on the latest news and trends in social media by subscribing to our e-newsletter, Social You Should Know, below.

Facebook 180
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Finally! Facebook Ads Reporting That Won’t Drive You Batty

agora pulse

Cost per click (CPC): The amount you had to spend for each click. Once you’ve selected parameters, you can view standard metrics, including spend, revenue, reach, impressions, clicks, CTR, CPC, and CPM. If your CPC or CPM is too high, you can add a cost cap or adjust your audience to improve your Facebook Ads results.

Report 152
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How to Prove Social ROI to Your Boss (Who Doesn’t Really Get Social)

agora pulse

Establish CPC to Prove Social ROI. How much is your company spending on CPC (cost per click) via other methods like banner ads? You can see below that my latest campaign achieved a CPC of 44 cents on Facebook. All the main social media channels provide this kind of reporting and CPC is a key indicator of performance.

ROI 108
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How to Prove Social ROI to Your Boss (Who Doesn’t Really Get Social)

agora pulse

Establish CPC to Prove Social ROI. How much is your company spending on CPC (cost per click) via other methods like banner ads? You can see below that my latest campaign achieved a CPC of 44 cents on Facebook. All the main social media channels provide this kind of reporting and CPC is a key indicator of performance.

ROI 108
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TikTok Analytics Defined for Brands and Marketers

Ignite Social Media

Cost-per-Click (CPC): The average amount of money you’ve spent on a click. Alternatively, keep yourself informed on the latest trends and news in the social media marketing space by subscribing to our newsletter, Social You Should Know, below. Impressions: The number of times your ads were on screen.

Analytics 154
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19 Social Media Metrics That Really Matter—And How to Track Them

Hootsuite

subscribe to your newsletter, download a gated content asset, register for a webinar) against that page’s total visitors. Cost-Per-Click (CPC). Cost-Per-Click , or CPC, is the amount you pay per individual click on your sponsored social media post. Instead, look to your CPC. Conversion rate. STEP 2 : Check it often.

Metrics 112