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This Week in Social Media – 6/12/2013

Social Media Marketing

Each week, I compose a newsletter for our team that includes a series of links about current events and trends in the worlds of technology, social media, mobile, communications and marketing in order to keep our wider team up to date on changes, newsworthy items and content that might be useful in their jobs.

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Fluency of Culture, Not Language, Is Key to Winning Big in Global Online Markets

Webbiquity SMM

On Social Media. There are few digital channels better suited for showcasing a brand’s cultural fluency than social. Worldwide social media adoption rates remain sky-high. The global social media penetration rate is nearly one-third, or more than 2.2 Localizing social content works.

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How to conduct a YouTube audit in 5 steps

Sprout Social

Before you start your audit, think about your business and social media goals , and the role YouTube plays in achieving them. Pro tip: With around 70% of YouTube traffic coming from mobile , make sure your banner is mobile-friendly. Sprout Social. You can also add up to five links to your banner.

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7 Best Video Converter Apps for Android

Tweaklibrary

Has it ever happened to you, that you’re about to publish a new video on social media only to find out it needs format adjustments? It lets you edit the file’s metadata (like the title, album, and artist) with ease. Dealing with MOV files can be specifically challenging. MP3 Video Converter by Springwalk, Inc.

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Social Media Marketing Guide: Facebook

Little Web Giants

Recently I won the Biggest Social Geek competition generously hosted by Marin Software , the largest third-party aggregator of paid search spend globally. As a result, I am winning a trip to the SMX Social Media Marketing Conference. Facebook is a social network for individuals and businesses. Mobile Device User.

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Social Media Marketing Guide: Facebook

Little Web Giants

Recently I won the Biggest Social Geek competition generously hosted by Marin Software , the largest third-party aggregator of paid search spend globally. As a result, I am winning a trip to the SMX Social Media Marketing Conference. Facebook is a social network for individuals and businesses. Mobile Device User.

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The Complete Pinterest Advertising Guide to More Valuable Ads

Sprout Social

Pinterest, in a nutshell, is a social media network where users create boards and “pin” items of interest to their created boards. Pinterest users are unique from other social media platforms. You’re charged just like a regular cost-per-click (CPC) ad. Promoted Video Pins.