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Nine Benefits of Using Social Proof in Marketing

Webbiquity SMM

Fear and uncertainty power the social proof systems. ComScore’s case study shows how social proof affects conversions using their landing pages. On one page, Comscore added both their client logos and testimonials; the other showed only the logos. Here are four other key psychological principles of social proof.

comScore 299
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Google's Third Wave Of Innovation

Twist Image

To put the first wave of Google''s Web dominance into perspective, comScore Media Metrix''s rank of the top 50 U.S. Back in 2006, Google acquired a lesser-known mobile operating system called Android. Adding some data to this, comScore''s February 2014 U.S. mobile operating system. mobile operating system.

Google 92
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Top 100 Most Innovative and Influential People in the Web 2.0 World

Bill Hartzer

Padmasree Warrior, CTO, Cisco Systems Inc. Simon Crosby, CTO, Citrix Systems Inc. Related posts: comScore Releases August 2009 Search Engine Rankings comScore, Inc. NASDAQ: SCOR) has released their monthly comScore. Jonathan Abrams, Founder, Friendster. Mark Goldston, CEO, United Online Inc. Nasdaq: CSCO).

Web 2.0 161
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A Double Dose of #measurePR

Waxing UnLyrical

On Twitalyzer as compared to Klout, Eric said,&# Klout is to Nielsen/comScore as Twitalyzer is to Omniture/Google Analytics… our identification of ‘influencers’ is a byproduct of the system, not the system.&# (I like that!).

Klout 195
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PR Monitoring and Management Tools: Which is Best? Vocus vs. Cision

Webbiquity SMM

Vocus and Cision are both powerful and popular PR monitoring and management systems. User Interface Cision: C- Vocus: D User experience, unfortunately, isn’t a strength of either system. Vocus built its own tool, which is fully integrated into its PR monitoring system; Cision white-labels the Radian6 social media monitoring tool.

Vocus 185
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Will India See a Rise in Digital PR?

Waxing UnLyrical

With the ever-increasing competitive eco-system and never-ending client demands, traditional PR is set to face new challenges in India. India now has nearly 74 million Internet users , according to a recent ComScore report. However, I believe that the PR agencies should take this as an opportunity rather than a challenge.

comScore 199
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Joomla! Surpasses 15 Million Downloads

Bill Hartzer

the industry’s leading open source content management system (CMS), has been downloaded more than 15 million times from JoomlaCode. is a free, award-winning PHP-based content management system that enables users to build Web sites and powerful online applications. is the industry’s leading open source content management system (CMS).

Joomla 89