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Social Media in the Industry: Customization is the Key to Success

Techipedia: Tamar Weinberg

Without a clear methodology of measuring ROI, many businesses are still cautious to spend their marketing budget on social media and web 2.0. In my professional opinion, most companies, industries and organizations can benefit from a Facebook page. Tourism/Travel/Hospitality. Real Estate.

Industry 231
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How a Small New York City Hotel Put Itself on the Map through.

Techipedia: Tamar Weinberg

Now known as the “social media hotel&# of NYC, Roger Smith is attracting a really incredible bunch of people who have raved about the ambiance and the company’s approachability online. The word of mouth has traveled, because Pamela Slim learned about the hotel from Jonathan. Has it been a success? We think so!

Hotels 245
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7 Traits of Highly Effective Viral Videos

Techipedia: Tamar Weinberg

Social Media Consultant and Tech Geek at Heart Home About Press Consulting Contact Sitemap Home > Marketing , Viral Marketing > 7 Traits of Highly Effective Viral Videos 7 Traits of Highly Effective Viral Videos by Tamar Weinberg on January 28, 2010 Share In the past few years, video has come a long way. It shows the power of mashup.

Video 236
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When is Brand Evangelism a Crime? Exploring the Royal Caribbean.

Techipedia: Tamar Weinberg

Exploring the Royal Caribbean Promotional Marketing Strategy by Tamar Weinberg on March 12, 2009 Share My husband Brian , who knows firsthand how much I eat, drink, and sleep social media, pointed me to an interesting critique by ExpertCruiser on a 2007 social media marketing campaign by Royal Caribbean. You need to live up to the brand.

Brands 133
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With 4 Days Before Blogger Social, I Bring You the 4×4 Meme

Techipedia: Tamar Weinberg

I’ve traveled more than ever before. 4 Jobs I’ve Had Right after college, I worked for a few months in tech support at a forex company in the Empire State Building. I tag Tamar to answer four more questions (different ones). Reply Tamar Weinberg March 31, 2008 at 6:34 pm You are naughty, Jason!

Meme 100
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Is Social Media the Final Frontier of Marketing?

Techipedia: Tamar Weinberg

by Tamar Weinberg on February 22, 2008 Share This is a guest post from Pierre Far, who recently launched a very cool program called Social Alerter which notifies you as soon as your website has a solid chance of hitting the Digg or del.icio.us Why do consumers now have great and collective power to, well, dictate what companies do?

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Best Internet Marketing Blog Posts of 2007 » Techipedia | Tamar.

Techipedia: Tamar Weinberg

Facebook The Facebook Marketing Bible: 24 Ways to Market Your Brand, Company, Product, or Service Inside Facebook (Inside Facebook): Justin Smith shows how Facebook includes a variety of channels that spread the word in a very in-depth blog post. Social Media Marketing Tactics (SEOmoz): Jane Copand, the Web 2.0 Write about them.

Marketing 144