Small Business Mavericks

APRIL 23, 2011

It’s about positioning your company above the competition. You can follow any responses to this entry through the RSS 2.0 » Let The Grocer Teach You E-mail Marketing What can a grocer possibly know about e-mail marketing? Everyone needs groceries. They don’t have to get them from one place over another.

Marketing 173

Marketing Case Study Press Release Small Business 173

ProBlogger

MAY 17, 2023

I spoke with one blogger recently (blogging in a business/technology field) who was able to charge himself out at $600 per hour to give advice to a large company. Neil Patel has built a successful consulting business by leveraging his expertise in SEO, content marketing, and online advertising.

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Consultant Blogger Conference SEO 27

Small Business Mavericks

APRIL 28, 2011

They’ve already been a big part of two other Internet companies that achieved superstar status – PayPal and YouTube. You can follow any responses to this entry through the RSS 2.0 a long, long time ago. The question is, can these two successful entrepreneurs take Delicious and turn it into a superstar?

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Delicious Yahoo Social Bookmarking Case Study 156

Small Business Mavericks

FEBRUARY 14, 2011

SearchDex’s name, however, has now been blighted and it will forever be known as a shady SEO firm. Penney directed SearchDex to buy links, in which case, both companies are at fault. Don’t think the company’s silence means that J.C. You can follow any responses to this entry through the RSS 2.0

Small Business 79

Small Business Case Study Retail Press Release 79

Small Business Mavericks

APRIL 29, 2011

You can follow any responses to this entry through the RSS 2.0 You can leave a response , or trackback from your own site.

Content 156

Content Hubpages Case Study Press Release 156

Small Business Mavericks

APRIL 6, 2011

If you ask Forbes Media and Reputation Institute, Amazon is the most reputable company in the world today. Your company’s reputation is an extension of your leadership’s reputation. No matter how small or large your company is, reputation is all about leadership. Did you think it was Google? That tells me something.

Small Business 93

Small Business Reputation Case Study Press Release 93

Waxing UnLyrical

SEPTEMBER 7, 2010

Be Social September 7th, 2010 Tweet Today BNET published my second post, focusing on how companies can use social media to turn customers into evangelizers. My post looks at how three companies are doing this well, as told by their customers. Who’s in customer service? I’m not a customer service “professional.&#

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Social Media Postrank Tourism Blogroll 146

Small Business Mavericks

MARCH 7, 2011

It seems the top three reasons people un-Like companies on Facebook are: The company posts too frequently Their wall was too crowded with marketing posts The content became repetitive and boring over time The same question asked of Twitter followers showed the same top three responses, but they were in reverse order.

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Case Study Press Release Comparison Small Business 98

Small Business Mavericks

APRIL 3, 2011

But recently, the company has taken controversy to a new level. You can follow any responses to this entry through the RSS 2.0 GoDaddy has been the center of controversy before. Their Super Bowl commercials with scantily clad women have upset some people despite the Web hosts increasing business as a result of the advertising.

Small Business 105

Small Business Reputation Marketing Case Study 105

Small Business Mavericks

FEBRUARY 27, 2011

Right now, there are just a few companies using it successfully. You can follow any responses to this entry through the RSS 2.0 Five years from now, I think it will be as commonplace as search. What can you do with a QR code? You can leave a response , or trackback from your own site.

Small Business 117

Small Business Case Study Press Release Mobile 117

Small Business Mavericks

APRIL 4, 2011

A surprise – maybe even shocking – news item like a celebrity kicking the bucket can do it, but if you want your viral news to represent your company well, then it needs to be real news. You can follow any responses to this entry through the RSS 2.0 The hard work is coming up with an idea that will spread like wildfire.

Social Media 98

Social Media Case Study Press Release Small Business 98

Waxing UnLyrical

SEPTEMBER 28, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Powwowing With Pepco on Social Media September 28th, 2010 Tweet I haven’t been the biggest fan of my local energy company, Pepco, recently. That, I understand. Thanks so much for stopping by WUL!

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Social Media Postrank Energy Tourism 153

Small Business Mavericks

MARCH 18, 2011

If someone had a negative experience with your company, try to find out why and look at it as an opportunity. When you see a negative review of your company online, the best thing to do is try to resolve it. You can follow any responses to this entry through the RSS 2.0 You can leave a response , or trackback from your own site.

Review 79

Review Small Business Case Study Press Release 79

Small Business Mavericks

MARCH 12, 2011

Perhaps another company will take it and make something out of it. You can follow any responses to this entry through the RSS 2.0 That surely must be good news. Personally, I hope Delicious sticks around. I think it has been a major contributor to the social landscape for more than a few good years. Does it really matter?

Delicious 79

Delicious Yahoo Small Business Social Bookmarking 79

Small Business Mavericks

FEBRUARY 13, 2011

There have been several reported news stories in recent months related to employees of one company pretending to be a customer of a competitor, and making disparaging remarks about that competitor. You can follow any responses to this entry through the RSS 2.0 You can leave a response , or trackback from your own site.

Reputation 87

Reputation Case Study Press Release Small Business 87

Waxing UnLyrical

NOVEMBER 19, 2010

In 2008, investment and securities trading company Bear Sterns was forced to sell itself to JP Morgan Chase for $10 a share after rumors were spread about the company going bankrupt. Companies must protect their reputation in light of rumors, especially those that are defamatory. He’d love to grab a gab on Twitter.

Creative Commons 193

Creative Commons Reputation Flickr Film 193

Waxing UnLyrical

SEPTEMBER 13, 2010

Students are not taught about new practices, since proprietary tools and techniques often remain with hidden with the agencies and companies that create them. If you liked what you saw and read, Id love you to subscribe to my RSS feed or subscribe by email. We’ll pick up where we left off last week, discussing social media ROI.

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Class Postrank Tourism Blogroll 134

Waxing UnLyrical

DECEMBER 24, 2010

If you liked what you saw and read, Id love you to subscribe to my RSS feed or subscribe by email. And its an honour for me, as a Portuguese, to see that a portuguese company is mentioned worldwide! Religion aside, there’s a lot more there that we can draw on to improve our practice of public relations. Thanks for sharing!

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Crowdsourcing Creative Commons Postrank Class 216

Waxing UnLyrical

OCTOBER 27, 2010

Although not quite as simple as school’s fire drill, having a crisis plan serves the same purpose: to keep everyone in the company (including its reputation) safe. If you liked what you saw and read, Id love you to subscribe to my RSS feed or subscribe by email. The "fire drill" idea seems like it would help many people and companies.

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Class Creative Commons Postrank Flickr 179

Small Business Mavericks

FEBRUARY 2, 2011

Both companies have a reason to ensure the truth comes out on this one. You can follow any responses to this entry through the RSS 2.0 That would certainly be unfair and nefarious. Is that what happened? It’s possible given that Bing does allow for anonymous data sharing by its customers.

Google 79

Google Press Release Case Study Small Business 79

Waxing UnLyrical

FEBRUARY 1, 2011

Market mix modeling is an option (and one that he mentioned) but not inexpensive, so out of the reach of many companies. If you liked what you saw and read, Id love you to subscribe to my RSS feed or subscribe by email. He then said, “The second way to measure offline business outcomes is to use primary research.

Postrank 193

Postrank Metrics Tourism WordPress 193

Waxing UnLyrical

OCTOBER 22, 2010

If you liked what you saw and read, Id love you to subscribe to my RSS feed or subscribe by email. decision on what to measure will be unique to each company. Regardless, thanks for visiting! Just as CRT/tanaka’s Life… supplemented campaign did. [.] It’s worth the time to put thought into what to [.]

Postrank 151

Postrank Campaign Tourism Social Media 151

Waxing UnLyrical

NOVEMBER 14, 2010

If you liked what you saw and read, Id love you to subscribe to my RSS feed or subscribe by email. As always in good company with the Tinu and the others. Image: Arturo Sotillo via Flickr , Creative Commons How about you? Do you have hidden gems to share? Thanks so much for stopping by WUL! Regardless, thanks for visiting!

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Blogroll Class Postrank Comments 214

Waxing UnLyrical

FEBRUARY 5, 2011

Frankly, it seems absolutely ridiculous to me that companies are paying $3 million for the chance to get one ad – ONE – aired. And if consumers cannot remember the companies or the products, the commercials do not lead to sales. The other half of me is rolling her eyes. “Get over yourself,&# says Other Half.

Class 124

Class Postrank Comments Tourism 124

Waxing UnLyrical

NOVEMBER 23, 2010

It was something to the effect of “Would/should companies do this with big bloggers in their spaces?&# Alas, the issue is even stickier for bloggers than it is for companies. If you liked what you saw and read, Id love you to subscribe to my RSS feed or subscribe by email. My opinion on this is nuanced. Simple, right?

Class 184

Class Blogger Issues Review 184

Waxing UnLyrical

NOVEMBER 7, 2010

How B2B companies use real-time blog posts to get trade media exposure , from David Meerman Scott ‘s Web Ink Now. If you liked what you saw and read, Id love you to subscribe to my RSS feed or subscribe by email. The ever-brilliant Lee Odden gives you tips on how to avoid this pitfall. Palomino wins this round.

Class 144

Class Creative Commons Postrank Conference 144

Waxing UnLyrical

JANUARY 23, 2011

Your company is merging. If you liked what you saw and read, Id love you to subscribe to my RSS feed or subscribe by email. Here are seven long blog posts – more than 700 words, since I believe that is the going rate for the “acceptable&# length of blog posts – that I thought were terrific. by John Taylor.

Class 119

Class Postrank Tourism WordPress 119

Waxing UnLyrical

SEPTEMBER 30, 2010

Herwin has a strong interest in pursuing a career in public relations, helping companies and organizations make personal connections past the corporate-consumer dynamic, both on- and off-line. If you liked what you saw and read, Id love you to subscribe to my RSS feed or subscribe by email. He’d love to grab a gab on Twitter.

YouTube 135

YouTube Postrank Class Tourism 135

Waxing UnLyrical

DECEMBER 14, 2010

If you liked what you saw and read, Id love you to subscribe to my RSS feed or subscribe by email. Mark as read Approve comment Representing companies as their PR specialist is an extremely important job, I can see what you mean about not just the average applicants making the cut. Thanks so much for stopping by WUL!

Class 227

Class How To Applications Course 227

Waxing UnLyrical

OCTOBER 14, 2010

Herwin has a strong interest in pursuing a career in public relations, helping companies and organizations make personal connections past the corporate-consumer dynamic, both on- and off-line. If you liked what you saw and read, Id love you to subscribe to my RSS feed or subscribe by email. He’d love to grab a gab on Twitter.

Class 178

Class Flickr WordPress Template 178

Waxing UnLyrical

NOVEMBER 4, 2010

If you liked what you saw and read, Id love you to subscribe to my RSS feed or subscribe by email. For the rest of my site, I made my 404 error message a little funny rather than using the generic one from my hosting company. Will you let me know if this post was helpful? Any further tips? Thanks so much for stopping by WUL!

Class 241

Class Tumblr Template Templates 241

Waxing UnLyrical

JANUARY 13, 2011

If you liked what you saw and read, Id love you to subscribe to my RSS feed or subscribe by email. Previous to this she was the managing editor of U of R Report, the University’s faculty and staff internal publication and a print journalist in Manitoba. Thanks so much for stopping by WUL! Regardless, thanks for visiting!

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Project How To Class Posterous 170

Waxing UnLyrical

DECEMBER 16, 2010

Why is anyone – a person, a company – embarking on social media? If you liked what you saw and read, Id love you to subscribe to my RSS feed or subscribe by email. And if more folks did this, there would be fewer spammy DMs (or even @ replies)… which could, conceivably, lead to richer, actual , interactions.

Social Media 224

Social Media Class Creative Commons Flickr 224

Waxing UnLyrical

NOVEMBER 10, 2010

If you liked what you saw and read, Id love you to subscribe to my RSS feed or subscribe by email. Writing 3-6 blog posts a week combined, for my site, PRBreakfastClub, my companys site and a top secret project Im working on has made me a better writer in my "day job." Regardless, thanks for visiting! Or as you said, almost perfect!)

Class 226

Class Blogosphere Blogger Creative Commons 226

Waxing UnLyrical

FEBRUARY 8, 2011

If you liked what you saw and read, Id love you to subscribe to my RSS feed or subscribe by email. I know which one I’d choose. What about you? Image: Paul Schultz via Flickr, CC 2.0 Thanks so much for stopping by WUL! Regardless, thanks for visiting! And the same goes of anyone encouraging people to look to be "listed."

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List Class How To Comments 161

Waxing UnLyrical

DECEMBER 4, 2010

Even if Fast Company tries to tell you so. If you liked what you saw and read, Id love you to subscribe to my RSS feed or subscribe by email. may want to subscribe to my RSS feed or Subscribe by Email. The kicker What makes me most sad about this campaign is the effect it might have on non-profit organizations.

Class 233

Class Campaign Klout Influencer 233

Small Business Mavericks

APRIL 16, 2011

Improve SEO – A lot of people are using social media to improve their SEO , but I think a lot of them are getting it wrong. What is often done is to use social media for SEO. Do it moderately and your SEO can sing great harmony. Customer Support – There are some companies doing this very well.

Small Business 177

Small Business ROI Social Media Case Study 177