Sprout Social

APRIL 11, 2017

With the introduction of a new algorithmic based feed , and more brands jumping on the Instagram train, organic reach is becoming increasingly difficult to get. The answer is hashtags. The beauty of hashtags for Instagram is they make your content discoverable and increase your chances of engagement. Types of Hashtags.

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Hashtag Instagram Journal How To 111

Pixlee

AUGUST 25, 2021

Feature User-Generated Content (UGC) Creatively. Be on the lookout for posts mentioning your brand or industry-related hashtags, identify your existing fans within your follower base, or use a UGC platform like Pixlee to automatically pull in high-quality content from your community. Use Hashtags to Encourage UGC and Feedback.

Instagram 86

Instagram UGC Brands Hashtag 86

Hootsuite

APRIL 3, 2023

But it’s not all altruistic here, babe: People love to see free educational content in their news feeds — and sharing lots of it is one of the oldest strategies in the book to earn trust. Almost half (48%) of consumers say they read comments on brand social media channels to learn more about the company. Trust = sales.

Engagement 110

Engagement UGC Facebook HootSuite 110

Ignite Social Media

JULY 19, 2019

Yes, their main feed is chock-full of stunning imagery, but they also share great content on Instagram Stories and IGTV that gives travelers the inside scoop on their next trip that they crave. A key part of our social strategy is the curation of UGC. One look at their feed, and you’ll be itching to book your next getaway.

Travel 94

Travel UGC Brands Tourism 94

Pixlee

AUGUST 25, 2021

Feature User-Generated Content (UGC) Creatively. Be on the lookout for posts mentioning your brand or industry-related hashtags, identify your existing fans within your follower base, or use a UGC platform like Pixlee to automatically pull in high-quality content from your community. Use Hashtags to Encourage UGC and Feedback.

Instagram 68

Instagram UGC Brands Hashtag 68

Pixlee

AUGUST 10, 2020

User-generated content (UGC) goes a long way on TikTok. Also, when other people see that you share customer UGC, they’ll be more inclined to create content that you’ll share (allowing them the same aforementioned exposure). You can also link to your brand’s landing page or create a hashtag social media contest.

Video 98

Video Marketing UGC Hashtag 98

agora pulse

OCTOBER 8, 2020

Because Instagram is a visual platform, it is a perfect place for companies who sell products to show off what they have to offer. Scheduling posts for your feed is important, but don’t forget about the power of stories ! You most likely know the value of the social proof that UGC provides. Product-specific hashtags.

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Instagram How To Hashtag Guidelines 179

Keyhole.co

MARCH 7, 2023

Increased visibility and reach With a large following, your brand’s posts are more likely to appear in people’s feeds, allowing you to reach a wider audience. Encourage your followers to share their views, opinions, and experiences with your brand by reposting their content on your feed or stories.

Instagram 52

Instagram UGC Hashtag Collaboration 52

Ignite Social Media

OCTOBER 13, 2020

The activation launched on National Noodle Day and lasted for six days, during which the company promoted the program on their social channels, through press releases , and with a digital commercial starring actor Vanessa Bayer. Related to the point above, who do you think is publishing the UGC the brand is repurposing on their own channels?

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Campaign Brands Press Release UGC 106

agora pulse

SEPTEMBER 18, 2019

User-generated content (UGC) is a game-changer for businesses. But is UGC worth all the effort? To get all these incredible benefits of UGC, however, you need to actually encourage customers to create content! Run UGC-oriented campaigns. If you want UGC, you need to run UGC-focused campaigns.

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UGC Brands Content How To 89

Socialmedia.biz

NOVEMBER 3, 2020

If you are not sure where to connect, try ads or product pages that refer to particular keywords, hashtags or promotions on your Instagram site. If your company name is longer, shorten it to one that your customers would know. Try sponsoring user-generated content to get your name in the feeds of your clients. Conclusion.

Instagram 118

Instagram Hashtag UGC Social Networking 118

Later

JULY 29, 2020

From hashtags to alt text, we explain how to take on an SEO mindset on Instagram and why this can help increase your discoverability. . Just like you would type a search term into Google, you can use the search bar on the top of the Explore page to find and discover accounts, hashtags, and locations. .

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SEO Instagram Hashtag UGC 132

Later

FEBRUARY 16, 2021

Despite having their photo shoot canceled due to COVID-19 restrictions, the company, known for championing body positivity, quickly pivoted their strategy. As a result, Knix was able to execute an awesome campaign, powered by their community, with user-generated content (UGC). UGC is a great way to humanize your brand.

Campaign 91

Campaign Social Media Brands Apparel 91

Pixlee

JUNE 14, 2021

In 2016, Instagram migrated from a reverse-chronological feed to an algorithm-based feed for displaying content. You should also research what other companies succeeding in your niche do and what content you created resonated with your audience. A surefire way to engage your audience is through user-generated content (UGC).

Instagram 52

Instagram UGC Apparel Hashtag 52

Later

SEPTEMBER 12, 2019

User-generated content (UGC) is a killer asset for brands and businesses looking to grow online. . UGC is an affordable way to share high-quality content that generates sales for your brand — it’s the social media equivalent of a word-of-mouth recommendation! . UGC Best Practices #1: Be Original with Your UGC.

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UGC Content Instagram Hashtag 60

Hootsuite

JULY 6, 2022

Businesses, their partners and qualified public Instagram accounts can slap them directly onto: feed posts, Instagram Stories, IGTV videos, Reels, Guides, and. But only on their feed photos, as video and Stories aren’t yet supported. When people see tagged products in the content on their feed, they can purchase effortlessly.

Instagram 117

Instagram HootSuite UGC Influencer 117

Sprout Social

AUGUST 30, 2019

Yes, that new office tour your company put up is your best performing piece of content to date. Whereas our feeds may represent our most aspirational and idealized selves, Stories are our raw, unfiltered thoughts and projects. At Natives, one of our favorite examples of this is Delta Airlines ’ #SkyMilesLife UGC story series.

Geotagging 110

Geotagging Instagram Real Estate Brands 110

Pixlee

JULY 22, 2020

More than half of all brand discovery ( 52% ) is happening in public social feeds. Social contests are also a practical way to provoke more user-generated content (UGC), real customer photos from your fans and followers. Social media contests are great social media tools for giving the company a much more community-centered feel.

Social Media 56

Social Media Tools UGC Curation 56

Likeable

AUGUST 13, 2019

However, several months after the company launched a beta of its ad offering, the platform alone is still new and unclear to many marketers. First, and most importantly, there is currently only one ad unit: the standard in-feed video ad. With these in-feed video ads, there are three action models: CPClick, CPM, CPView (6 seconds).

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Advertising CPM UGC API 93

Pixlee

DECEMBER 15, 2021

More User-Generated Content (UGC). User-generated content (UGC) refers to media created by individual users (on social media or shared directly) rather than by a company or organization, and is a powerful content type for brands looking to add social proof and community focus to their marketing efforts.

Social Media 52

Social Media UGC Marketing Influencer 52

Social Media Strategies Summit

OCTOBER 3, 2019

That means that when a user opens their feed, they see the most popular content first – rather than content from other users that they know and have connected with on the platform. In the past year, TikTok has tested and launched advertising options including in-feed native video ads, brand takeovers, hashtag challenges, and more.

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Brands Meme Hashtag Campaign 114

Keyhole.co

OCTOBER 19, 2023

Take a look at this amazing UGC captured by one of our loyal fans. Here’s a taste of the amazing UGC we receive. Check out this stunning UGC shared by one of our loyal fans. Here’s a glimpse of the fantastic UGC we’ve received. Check out this jaw-dropping UGC captured by one of our biggest fans.

Types 59

Types Instagram UGC Collaboration 59

Later

JANUARY 12, 2021

And the good news is, with Linkin.bio by Later , you can turn your whole Instagram feed into a clickable landing page and drive traffic to your online store, event page, video, or blog. . In a few clicks, tag Shopify products in your Linkin.bio posts and make it even easier to shop your feed. Start using Linkin.bio today ! .

Instagram 97

Instagram How To Hashtag Skills 97

Pixlee

APRIL 8, 2019

Scroll through any social media feed and you’re likely to see at least one picture of someone’s pet. Whether your brand is selling products intended mainly for pets or not, attracting this potential audience to your company could unlock hidden revenue that your brand would otherwise miss. How can your brand appeal to these paw-rents?

Hotels 72

Hotels UGC Brands Travel 72

Hootsuite

MAY 18, 2023

Short videos are intended to be quick, easily digestible content for viewers scrolling through social media feeds or other outlets. On platforms like Instagram, TikTok, and Snapchat, users are used to scrolling through vertical feeds and will be more likely to watch your content if it’s in the same format.

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Video HootSuite How To UGC 112

Pixlee

JULY 27, 2020

Posts with fan-sourced content drive the highest social media engagement because they resonate natively in social media feeds. Ask your fans to share photos and videos using a branded hashtag. This will increase your engagement and have routine UGC appearing in your notifications for the duration of the campaign. .

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Engagement Social Media Brands UGC 56

Later

JULY 15, 2020

A pizza company could survey their community’s favorite toppings, and use the feedback to help them develop a new recipe. Kombucha company (and Later customer!) User-generated content (UGC) can be leveraged to create a visually appealing Instagram feed, and it can also be a great way to collect feedback about your brand.

Instagram 78

Instagram UGC Travel Transportation 78

Later

JUNE 12, 2019

For example, at @latermedia we use our branded hashtag #laterfeature to highlight interesting ways that businesses are using social media and the Later app. . The design-focused brand often posts colorful, happiness-inducing quotes to their feed to engage their audience and build deeper relationships: View this post on Instagram.

Instagram 73

Instagram UGC Feed Feedly 73

Sprout Social

OCTOBER 23, 2018

Companies tap into the $6.48 Tracking what’s trending: Keep an eye on customer and influencer profiles in your space and find out what #hashtags they’re using, or trends they’re following. As video content continues to dominate on Instagram, it’s worth diversifying your feed. Hack your hashtag strategy.

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Buy Instagram How To Geotagging 111

Later

NOVEMBER 13, 2019

Instagram aesthetic trends are constantly evolving — but what does 2020 hold for your feed? . From the “no-edit edit” to homemade memes and the obsession with carousel posts, your Instagram feed is about to become more creative than ever. . Check out how influencer @jlbabe has adopted this cool look in her feed: .

Instagram 85

Instagram Trends UGC Meme 85

Later

SEPTEMBER 19, 2018

Using Instagram for small business is a powerful (and affordable) way to grow your company. . However, while it ’s fairly easy to produce beautiful photos and a curated feed on Instagram, many small businesses forget a key ingredient: strategizing their posts to sell. Finding Your Target Audience on Instagram With Hashtags.

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Small Business Instagram Strategy Hashtag 61

Keyhole.co

MAY 11, 2023

Use relevant hashtags Using relevant hashtags on Instagram can help increase the visibility and discoverability of your posts. Using specific hashtags that are relevant to your post will help your content reach the people who are interested in that topic. Track your branded hashtags with Keyhole 5. Here’s a pro tip.

Instagram 52

Instagram Strategy Marketing Hashtag 52

Later

OCTOBER 29, 2019

According to the rumor mill, your posts could be “shadowbanned” (blocked from the Instagram feed) for using the same hashtags over and over, or liking too many posts. . And when asked about the shadowban conspiracy, Instagram stated that “it doesn’t hide people’s content for posting too many hashtags or taking other actions”. .

Instagram 76

Instagram Hashtag Feed Feedly 76

Sprout Social

OCTOBER 16, 2018

Through hashtags, such companies can create a powerful army of brand advocates to shout them out time and time again. Brands like Colourpop promote their unique hashtag heavily, including in their Instagram bio… …and on their homepage, where selected images have a chance to get featured via their on-site lookbook.

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Industry Social Media Hashtag Instagram 102

Later

DECEMBER 18, 2020

Check out how skincare company Saltyface sums up their brand in three succinct lines in their bio: Another way to attract your ideal audience? Tip #3: Tag Related Accounts & Share Your Brand’s Hashtag in Your Instagram Bio. And if they like what they see, they’re more likely to tap the follow button. Why does this matter?

Instagram 52

Instagram How To URL Hashtag 52

Later

DECEMBER 18, 2020

Check out how skincare company Saltyface sums up their brand in three succinct lines in their bio: Another way to attract your ideal audience? Tip #3: Tag Related Accounts & Share Your Brand’s Hashtag in Your Instagram Bio. And if they like what they see, they’re more likely to tap the follow button. Why does this matter?

Instagram 52

Instagram How To URL Hashtag 52

Sprout Social

JUNE 16, 2016

In 2015, 33% of Fortune 500 companies had invested in Instagram–a 13% increase from the previous year. Curate Your Feed. Mosts posts on a branded product feed will feature a product in some way, whether that’s as the main subject of a post or more of an accessory in the background. It’s honestly up to you! January 2017.

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Instagram Tips UGC Hashtag 40