Hootsuite

JANUARY 13, 2022

Whether you know it or not, both of these examples are user-generated content (UGC). User-generated content (also known as UGC or consumer-generated content) is original, brand-specific content created by customers and published on social media or other channels. Where does UGC content come from? Not clued in just yet?

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UGC Content HootSuite Authentication 145

Social Media Strategies Summit

JANUARY 5, 2022

In the image below, personal finance company NerdWallet shares an important snippet from one of their live streams on money advice. Leverage the Right Hashtags. One of the ways through which Instagrammers find new content is hashtags. To benefit from hashtags, you’ll have to do some research. Image via Instagram.

Small Business 204

Small Business Instagram Platform How To 204

Sprout Social

SEPTEMBER 14, 2023

Reposting user-generated content (UGC) rewards customers who post it while also boosting authenticity on your channels by putting your audience at the forefront of your brand. They regularly post UGC, and use their branded hashtag #AerieReal to find creators to reach out to. Their team is also extremely engaged on social.

Strategy 124

Strategy Brands Content UGC 124

Sprout Social

MAY 26, 2022

While other social platforms require adaptability in order to share the latest information from your company, TikTok also requires you to stay up to date on the latest memes and trends so you can incorporate them into your content,” McNitt notes. Consider trending and branded hashtags. @Chris Negich #Gymshark #GymTok #gymhumor. ?

Examples 142

Examples Campaign Tips UGC 142

Socialmedia.biz

JULY 8, 2020

Develop a Hashtag Strategy. You know hashtags can help your content find new audiences, but how do you use them strategically? Choose a handful of hashtags that pertain to your company, products, and industry and find the volume and frequency of posts related to your chosen hashtags. All you have to do is ask.

Social Media 179

Social Media Tips Hashtag UGC 179

Keyhole.co

MARCH 24, 2024

The company also recorded a whopping $2.2 That’s why the company played on the aspirational aspect of beautiful houses, which their social media profiles reflect clearly. The brand also posts influencer content and shares UGC on TikTok. The vacation rental marketplace doubles down on UGC marketing through its Twitter handle.

Communities 59

Communities Social Media Strategy UGC 59

Sprout Social

APRIL 11, 2017

The answer is hashtags. The beauty of hashtags for Instagram is they make your content discoverable and increase your chances of engagement. Aside from getting mentioned by influencers , using hashtags is one of the easiest ways to grow your audience within Instagram. Why You Need to Use Hashtags. Types of Hashtags.

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Hashtag Instagram Journal How To 111

Ignite Social Media

NOVEMBER 15, 2019

When you buy followers, there’s a strong chance that the company you bought the followers from just created a bunch of fake accounts to pad your numbers, and you’re going to be working hard to create content for an empty room with no engagement. Use Hashtags. I’m sure you’ve heard of hashtags and you probably already use them.

Cost 144

Cost Social Media Hashtag UGC 144

Hootsuite

APRIL 3, 2023

Almost half (48%) of consumers say they read comments on brand social media channels to learn more about the company. Track hashtags your audience uses Okay, so this tip isn’t about an actual Facebook post you can make. Start tracking the hashtags your audience uses. Everything is content. Two words: Social listening.

Engagement 110

Engagement UGC Facebook HootSuite 110

Pixlee

AUGUST 25, 2021

Feature User-Generated Content (UGC) Creatively. Be on the lookout for posts mentioning your brand or industry-related hashtags, identify your existing fans within your follower base, or use a UGC platform like Pixlee to automatically pull in high-quality content from your community. Use Hashtags to Encourage UGC and Feedback.

Instagram 86

Instagram UGC Brands Hashtag 86

agora pulse

MAY 16, 2016

There’s a new dilemma among social media professionals: S hould you focus on increasing your following or maximizing your user generated content (UGC)? It all depends on your company’s marketing strategy. We want our companies to outshine the competition. UGC also demonstrates audience engagement. The answer isn’t simple.

UGC 110

UGC Social Media Content Hashtag 110

Keyhole.co

JUNE 19, 2023

Leveraging user-generated content (UGC) No wonder, modern businesses are including social in their revenue marketing and customer success strategies. And the most prominent of all is UGC. Let’s check out the companies leveraging UGC. Bonus: You can add campaign hashtags and keywords to Keyhole.

Social Media 52

Social Media UGC Content Loyalty 52

Talkwalker SM

JULY 28, 2016

Why should you bother creating your own hashtag campaign ? A good hashtag can redefine your online brand identity, provide you with new ways to interact with your customers and help you promote product and services to new audience segments. LiveThere: Airbnb Uses Data For Hashtag Inspiration.

Hashtag 60

Hashtag Industry Campaign Hotels 60

Pixlee

AUGUST 25, 2021

Feature User-Generated Content (UGC) Creatively. Be on the lookout for posts mentioning your brand or industry-related hashtags, identify your existing fans within your follower base, or use a UGC platform like Pixlee to automatically pull in high-quality content from your community. Use Hashtags to Encourage UGC and Feedback.

Instagram 68

Instagram UGC Brands Hashtag 68

agora pulse

JANUARY 6, 2021

Monitor Hashtags. Then open your social listening dashboard and go over the hashtags and keywords you’re tracking. Start by reviewing branded or campaign hashtags, and respond to or assign important items as necessary. Then look over industry or competitor hashtags and join the conversation or follow relevant accounts.

Social Media Management 172

Social Media Management Social Media Curation UGC 172

Buffer Social

JUNE 6, 2022

trinidad1967 ♬ original sound - user3761092853451 User-generated content (also known as UGC or consumer-generated content) is original, brand-specific content created by customers (at no cost to you) and published on social media or other channels. ” and “Consumers find UGC 9.8x People trust people.”

UGC 71

UGC Content Case Study Influencer 71

Sprout Social

APRIL 4, 2023

Why brand advocacy matters for your company How to determine if brand advocacy is effective What is a brand advocate? For employees it’s about loving their work, the company culture and, of course, the product. Their user generated content (UGC) is considered to be much more authentic than brand messaging.

Brands 129

Brands ROI UGC Authentication 129

Pixlee

AUGUST 10, 2020

User-generated content (UGC) goes a long way on TikTok. Also, when other people see that you share customer UGC, they’ll be more inclined to create content that you’ll share (allowing them the same aforementioned exposure). You can also link to your brand’s landing page or create a hashtag social media contest.

Video 98

Video Marketing UGC Hashtag 98

agora pulse

SEPTEMBER 18, 2019

User-generated content (UGC) is a game-changer for businesses. But is UGC worth all the effort? To get all these incredible benefits of UGC, however, you need to actually encourage customers to create content! Run UGC-oriented campaigns. If you want UGC, you need to run UGC-focused campaigns.

UGC 89

UGC Brands Content How To 89

Sprout Social

JANUARY 12, 2022

Companies with plenty of positive buzz and frequent social mentions grow rapidly in the age of social media. User-generated content and hashtags. Typically, these posts are attached to brand @mentions and hashtags. Include invitations for customers to promote hashtags on-site, in-person and via email (see an example below).

Conversation 137

Conversation Review Marketing How To 137

Pixlee

AUGUST 28, 2020

Now more than ever, it’s critical for companies to take the time to understand their customers. Gen Z wants to feel known and understood by the brands and companies they follow. User-generated content (UGC) and influencer marketing are highly effective tools to reach Gen Z’ers. . Personalization & Personality.

Brands 90

Brands UGC Authentication Hashtag 90

Keyhole.co

MAY 9, 2023

Collect user-generated (UGC) content: Encourage participants to create content relevant to the brand. This can build a library of UGC assets and accelerate your marketing efforts. Ask them to strike a pose with your product This is a fun and interactive way to generate user-generated content (UGC) for product promotion.

Instagram 52

Instagram UGC Hashtag Guidelines 52

agora pulse

JANUARY 14, 2020

Hashtag challenges. According to the hashtag’s page on TikTok , that number has since swelled to more than 335M views. Dance challenges are popular on TikTok, with over one billion views for the hashtag #DanceChallenge alone. The video is just one of many on the platform under the hashtag #YouOwnIt. . Let’s delve in.

UGC 139

UGC Hashtag How To Meme 139

Sprout Social

MARCH 4, 2021

Here’s an example of a Tweet in which the company shares a Crazy Egg blog post: Unlock the power of Micro Conversions. According to the Sprout Social Index™ XVI: Above and Beyond, 41% of marketers plan on using more UGC in 2021. A good place to start searching for relevant content is through social mentions and relevant hashtags.

Curation 141

Curation Data Content UGC 141

Ignite Social Media

OCTOBER 13, 2020

The activation launched on National Noodle Day and lasted for six days, during which the company promoted the program on their social channels, through press releases , and with a digital commercial starring actor Vanessa Bayer. Related to the point above, who do you think is publishing the UGC the brand is repurposing on their own channels?

Campaign 106

Campaign Brands Press Release UGC 106

Pixlee

DECEMBER 11, 2017

Creating a successful social media hashtag campaign takes equal parts creativity, risk, and luck. This year saw its share of social media campaign winners and losers, but here we’ll focus on brands who successfully created engaging hashtag campaigns with the added bonus of boosting brand awareness. Adidas – #ORIGINALis.

Hashtag 45

Hashtag Campaign Committee Apparel 45

Keyhole.co

DECEMBER 26, 2023

Most cola and energy drink companies began with a product-forward attitude. Using intriguing user-generated content If used correctly, user-generated content (UGC) can be an excellent boon to brand authenticity, enhanced engagement, and a higher conversion rate. These UGCs have a sense of drama and hook your attention.

Social Media 52

Social Media Strategy Sports Meme 52

Ignite Social Media

JULY 19, 2019

From these pieces of user-generated content (UGC), they are able to populate their main feed with picture-perfect posts that ladder up to other marketing messages. A key part of our social strategy is the curation of UGC. All employ a strong UGC curation strategy. One thing in common with our top travel brands listed here?

Travel 94

Travel UGC Brands Tourism 94

Ignite Social Media

APRIL 23, 2019

Asking for user-generated content (UGC) from fans and sharing recommendations & reviews should be considered for customers in this stage of the journey. Ask for UGC. Use call to actions that encourage the customer to post with your branded hashtag or develop contests that reward people for their images.

Loyalty 86

Loyalty UGC Content Review 86

agora pulse

OCTOBER 8, 2020

Because Instagram is a visual platform, it is a perfect place for companies who sell products to show off what they have to offer. The company also uses some of the additional stickers and features to boost engagement, such as this fall colors post. You most likely know the value of the social proof that UGC provides.

Instagram 179

Instagram How To Hashtag Guidelines 179

Pixlee

JULY 26, 2021

Not only can you provide a link to drive traffic from Instagram, but you can also utilize valuable UGC on your website to increase your audience’s engagement once they have clicked on the link you provided. Pixlee can be used to integrate UGC into your brand’s website and increase engagement using authentic content. .

Instagram 98

Instagram UGC Real Estate Insurance 98

Pixlee

DECEMBER 2, 2021

Feature User-Generated Content (UGC). UGC, content created by members of your brand community and often shared on social media, is frequently found on TikTok through unboxing videos , tutorials, shopping hauls, or challenges. In order to harness UGC from your fans on TikTok, you’ll need a collection method.

Campaign 52

Campaign UGC Hashtag Influencer 52

agora pulse

NOVEMBER 10, 2020

With the right social media analytics tools, you can collect and evaluate meaningful data and help your company or clients make smarter decisions. When your company or clients use social analytics effectively, they can improve campaign performance, connect more deeply with customers, and stay ahead of the competition.

Analytics 179

Analytics Social Media Tools Price 179

Keyhole.co

MARCH 7, 2023

Brands like GoPro extensively use UGC to promote their product. This gets them high-quality UGC to repurpose on multiple channels while getting more people to follow them as they majorly share relatable content. Use potential hashtags Now, let’s talk about hashtags campaigns. Use a branded hashtag.

Instagram 52

Instagram UGC Hashtag Collaboration 52

Pixlee

OCTOBER 25, 2021

One of the most overlooked practices that can exponentially grow your social media audience (while improving ecommerce metrics) is implementing User-Generated Content (UGC). Not only does UGC create a considerable amount of reach on social media, but it also facilitates a space for audience engagement. Use a UGC Platform.

UGC 52

UGC Content Widget Influencer 52

Later

FEBRUARY 16, 2021

Despite having their photo shoot canceled due to COVID-19 restrictions, the company, known for championing body positivity, quickly pivoted their strategy. As a result, Knix was able to execute an awesome campaign, powered by their community, with user-generated content (UGC). UGC is a great way to humanize your brand.

Campaign 91

Campaign Social Media Brands Apparel 91

Later

JULY 29, 2020

From hashtags to alt text, we explain how to take on an SEO mindset on Instagram and why this can help increase your discoverability. . Just like you would type a search term into Google, you can use the search bar on the top of the Explore page to find and discover accounts, hashtags, and locations. .

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SEO Instagram Hashtag UGC 132