How Companies Like Bored Panda, REI, and Vox Are Growing Their Organic Reach on Social Media
Buffer Social
OCTOBER 1, 2018
According to Twitter, here are some of the factors it considers: The tweet itself: its recency, presence of media cards (image or video), and overall engagement (including retweets, clicks, favorites, and time spent reading it). You: tweets she found engaging in the past, how often and how heavily she use Twitter. More organic reach.
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