Jeff Esposito

JUNE 13, 2011

Now, the metrics can be different for each entity within your company, but you need have something that you can measure and benchmark against. Tools like CoTweet, Hootsuite and Tweetstats allow you to measure these things. So where do you start? For that question, articulate what you want to accomplish. Quality assurance. Size matters.

CoTweet 45

CoTweet CoTweet URL Metrics 45

Koka Sexton

AUGUST 6, 2010

It made sense, a majority of the company was based in Mass. At that point I had been in long enough not to have my feelings hurt, when you work for growing companies they have to make financial decisions that tend to lay-offs versus other measures. So this leaves me on hunt for another great company to be a part of.

Foursquare 40

Foursquare CoTweet CoTweet WordPress 40

Koka Sexton

JUNE 10, 2009

Probably for the best because I got hired to build their Channel Program but the company had so much channel sales conflict I wanted to puke. I fought the good fight despite the company selling their product direct. The company has a global presence in disaster recovery and disk maintenance. Being out of a job is not very fun.

Software 40

Software Foursquare WordPress CoTweet 40

Koka Sexton

JUNE 10, 2009

Probably for the best because I got hired to build their Channel Program but the company had so much channel sales conflict I wanted to puke. I fought the good fight despite the company selling their product direct. The company has a global presence in disaster recovery and disk maintenance. Being out of a job is not very fun.

Software 40

Software Foursquare WordPress CoTweet 40

Convince & Convert

MARCH 3, 2010

Remember, the most important customer of EVERY company is Google. Companies often get so close to their own knitting that they cannot see the knots, and that brand of myopia is especially difficult to overcome in social media. In a real-time world, customer service and marketing are essentially the same thing. I may steal this.

Social Media 122

Social Media Strategy CoTweet CoTweet 122

Koka Sexton

JULY 27, 2009

In my non-existent spare time) Besides the channel stuff, I also have the responsibility to work with the developers and the product managers in Europe to generate documents and product copy that will be used for the company website and be distributed internally and externally for customers. (In This is a new role for me.

Software 40

Software Press Release Training Foursquare 40

Koka Sexton

JULY 27, 2009

In my non-existent spare time) Besides the channel stuff, I also have the responsibility to work with the developers and the product managers in Europe to generate documents and product copy that will be used for the company website and be distributed internally and externally for customers. (In This is a new role for me.

Software 40

Software Press Release Training Foursquare 40

Koka Sexton

AUGUST 7, 2007

One was a commander of a Navy Seals team and the other was a successful business man. Managers in a company may know how to read reports and analyze spreadsheets, but how good are that at leading their people to win. Written by two brothers that led separate lives professionally, but parallel on many of the same levels.

Foursquare 40

Foursquare CoTweet CoTweet WordPress 40

Convince & Convert

AUGUST 10, 2010

Joe Fernandez is CEO of Klout , a provider of influence metrics that is being incorporated into a variety of social media tools (including CoTweet , a client of mine) Jay Baer : What’s changed in the last two years or so with regard to access to influencer information? Should companies treat customers differently?

Social CRM 134

Social CRM Influencer Klout Social Media 134

Convince & Convert

NOVEMBER 18, 2010

But the fact that your company has a Twitter account, or a Facebook page, or uses CoTweet (client), or has a blog doesn’t mean a damn thing, inherently. Just showing up to the party and treating social media like something else for you to check off your corporate to-do list doesn’t humanize your company.

Social Media 144

Social Media Viddler CoTweet CoTweet 144

Convince & Convert

JULY 15, 2010

If you have a Twitter account, set up a CoTweet account to help manage interactions, and define who is responsible for interaction. Amazing to see how many companies use Facebook as a one way communication when its real strength is to create a dialogue (engagement). I am glad that they sent me. This is a very interesting site.

Social Media 141

Social Media Consultant Strategy Organization 141

Webbiquity SMM

SEPTEMBER 15, 2010

How about a real-time search tool to see what’s being said about your company or any topic of interest right now? Do you really love a particular topic, company, website or public figure? Robin Wauters reviews Trackur, an online reputation management and social media monitoring tool created by Andy Beal and team.

Tools 188

Tools Social Media Radian6 CoTweet 188

Convince & Convert

JULY 8, 2010

A driving force behind the company’s SUBSCRIBERS RULE! philosophy, Jeff is also co-author of the ExactTarget/CoTweet SUBSCRIBERS, FANS & FOLLOWERS Research Series. Take that Team Edward! And you have to admit, that’s pretty cool. Neither hold a candle to the Digital Vampire – Email.

RSS 129

RSS Research B2B Consultant 129

Convince & Convert

MARCH 2, 2010

My friends at ExactTarget announced a moment ago that they have acquired CoTweet , the leader in enterprise Twitter management, and will be building a social products lab to add tie-ins for Facebook, YouTube, and other elements of the social communication ecosystem. Really, what is social media from the brand perspective but email 2.0?

CoTweet 117

CoTweet CoTweet Analysis Consultant 117

Convince & Convert

MARCH 18, 2010

In reality though, there’s exactly two paragraphs about ExactTarget (and CoTweet ) in the entire document – which is a very digestible 14 pages – and they won’t bug you after you download it. Ive founded 5 companies, and spent 15 years running digital marketing agencies.

Social Media 119

Social Media Strategy Consultant Publishing 119

Koka Sexton

OCTOBER 5, 2010

Getting up to speed on the social media needs of the company hasn’t been difficult. I’m working on a Social Media Primer that I’m going to give to the sales team next week so they can have a better idea of what my plan is and how they can be a part of the process of getting InsideView seen by as many people as possible.

Social Media 58

Social Media Foursquare CoTweet CoTweet 58

Social Media Marketing

JULY 31, 2013

Each week, I compose a newsletter for our team that includes a series of links about current events and trends in the worlds of technology, social media, mobile, communications and marketing in order to keep our wider team up to date on changes, newsworthy items and content that might be useful in their jobs. Technology.

Social Media 166

Social Media Embedding CoTweet CoTweet 166

Koka Sexton

MAY 1, 2007

For instance, in the case of someone wearing clothes that are too tight or revealing, an e-mail to everyone in the company may suffice. You could say, “With summer approaching and everyone wanting to wear cooler clothes, I want to go over the company’s dress policy.&# This method should be brief and to the point.

Domain Name 40

Domain Name Real Estate How To Yahoo 40

Convince & Convert

SEPTEMBER 20, 2010

Nobody forced companies to get involved with their customers in this way. consumers from ExactTarget and CoTweet (they are clients) called Twitter X-Factors shows that just 5% of Americans follow even one brand on Twitter. But yet so many companies are using Twitter as a post-modern headline news service. And for what?

Social CRM 147

Social CRM Twitter B2B CoTweet 147

Convince & Convert

SEPTEMBER 21, 2010

Both companies (as well as a second tier of contenders) are working on new features and ramping up their business development teams. Larger space, more interesting companies, and better production overall. foursquare has a very interesting new dashboard that shows business owners data about how and when people have checked-in.

Social Media 127

Social Media Strategy Conference Eventful 127

Koka Sexton

JANUARY 1, 2009

SEO BLOG A Comprehensive Guide to Twitter | BuzzBlogger.com Twitter Ebook – Make Money Being a Geek from Geekpreneur tweeternet – What is Twitter?

StumbleUpon 55

StumbleUpon Flickr iPhone Social Bookmarking 55

Koka Sexton

JANUARY 1, 2009

SEO BLOG A Comprehensive Guide to Twitter | BuzzBlogger.com Twitter Ebook – Make Money Being a Geek from Geekpreneur tweeternet – What is Twitter?

StumbleUpon 49

StumbleUpon Flickr iPhone Social Bookmarking 49

Koka Sexton

SEPTEMBER 29, 2008

But, and i can’t stress this enough, How many hunks that you’ve been with because of their looks would you honestly want to stay with as thrilling company? I play on a football team, golf, water polo, bowling, and some video games. As in, the company I work for mines the Earth. Flashy guys are short term. Nerds rule!

Types 99

Types List Comments Posterous 99