Convince & Convert

MARCH 3, 2010

Codify Listening & Engagement I still maintain that when the dust settles, we’ll all realize that social media is much better for customer retention than for customer acquisition. Remember, the most important customer of EVERY company is Google. Agencies need to advocate for cooperation and help make it happen.

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Social Media Strategy CoTweet CoTweet 122

Koka Sexton

DECEMBER 20, 2009

I work for a growing software company and they don’t have much of a footprint in the social media world. Like many companies, they didn’t know the difference between Twitter and a blog or that Facebook was for more than keeping in touch with their friends and family. That is until recently. That someone was me.

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Koka Sexton

DECEMBER 20, 2009

I work for a growing software company and they don’t have much of a footprint in the social media world. Like many companies, they didn’t know the difference between Twitter and a blog or that Facebook was for more than keeping in touch with their friends and family. That is until recently. That someone was me.

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List Social Media Case Study Wiki 96

Jeff Esposito

SEPTEMBER 1, 2010

Home About Archives Press Clips Spark Advisors Suggested Reading Don’t burn bridges Written on September 1, 2010 by Espo in Company , social media I recently read a blog post from Dave Fleet that really put words to something that I had been pondering for a bit. The piece was entitled Are you creating social media scorched earth?

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CoTweet CoTweet Press Release Company 36

Koka Sexton

NOVEMBER 2, 2008

Topix also works with the nation’s major media companies to grow and engage their online audiences through forums, classifieds, publishing platforms and RSS feeds. Topix LLC is a privately held company with investment from Gannett Co., NYSE: GCI), The McClatchy Company (NYSE: MNI) and Tribune Company.

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Foursquare comScore CoTweet CoTweet 40

Koka Sexton

NOVEMBER 22, 2008

FeedBurner is the leading provider of media distribution and audience engagement services for blogs and RSS feeds. FeedBurner also offers the largest feed and blog advertising network that brings together an unprecedented caliber of content aggregated from the world’s most recognized media companies (e.g.

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RSS Feed Feedly FeedBurner 40

Koka Sexton

JANUARY 24, 2009

Topix also works with the nation’s major media companies to grow and engage their online audiences through forums, classifieds, publishing platforms and RSS feeds. Topix LLC is a privately held company with investment from Gannett Co., NYSE: GCI), The McClatchy Company (NYSE: MNI) and Tribune Company.

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Web 2.0 Foursquare WordPress RSS 45

Koka Sexton

JANUARY 24, 2009

Topix also works with the nation’s major media companies to grow and engage their online audiences through forums, classifieds, publishing platforms and RSS feeds. Topix LLC is a privately held company with investment from Gannett Co., NYSE: GCI), The McClatchy Company (NYSE: MNI) and Tribune Company.

Web 2.0 40

Web 2.0 Foursquare WordPress RSS 40

Convince & Convert

AUGUST 10, 2010

Joe Fernandez is CEO of Klout , a provider of influence metrics that is being incorporated into a variety of social media tools (including CoTweet , a client of mine) Jay Baer : What’s changed in the last two years or so with regard to access to influencer information? Should companies treat customers differently?

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Social CRM Influencer Klout Social Media 134

Convince & Convert

JULY 15, 2010

The Facebook page was a failure because they were not engaging their audience, they were just collecting names. If you have a Twitter account, set up a CoTweet account to help manage interactions, and define who is responsible for interaction. If you have a Facebook page, know who is responsible for engagement.

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Social Media Consultant Strategy Organization 141

Convince & Convert

MARCH 18, 2010

In reality though, there’s exactly two paragraphs about ExactTarget (and CoTweet ) in the entire document – which is a very digestible 14 pages – and they won’t bug you after you download it. People don’t experimentally engage with brands in social media, they engage with the brands they already support.

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Social Media Strategy Consultant Publishing 119

Convince & Convert

MARCH 2, 2010

My friends at ExactTarget announced a moment ago that they have acquired CoTweet , the leader in enterprise Twitter management, and will be building a social products lab to add tie-ins for Facebook, YouTube, and other elements of the social communication ecosystem. Really, what is social media from the brand perspective but email 2.0?

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CoTweet CoTweet Analysis Consultant 117

Koka Sexton

OCTOBER 6, 2008

In public places, for example, criminals may engage in “shoulder surfing&# ­ watching you from a nearby location as you punch in your telephone calling card number or credit card number ­ or listen in on your conversation if you give your credit-card number over the telephone to a hotel or rental car company. Leave a comment!

Banking 40

Banking Foursquare WordPress Real Estate 40

Koka Sexton

OCTOBER 5, 2010

Getting up to speed on the social media needs of the company hasn’t been difficult. I did some of the homework before officially starting and it was mainly about jumping with both feet and starting to engage with the community. We are focusing on the big 3 social media channels; Twitter, Facebook, LinkedIn.

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Social Media Foursquare CoTweet CoTweet 58

Convince & Convert

JULY 8, 2010

A driving force behind the company’s SUBSCRIBERS RULE! philosophy, Jeff is also co-author of the ExactTarget/CoTweet SUBSCRIBERS, FANS & FOLLOWERS Research Series. All of those Friend Request and Follower emails sent by Facebook & Twitter respectively pull you back into their system & increase usage/engagement.

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RSS Research B2B Consultant 129

Social Media Marketing

JULY 31, 2013

A similar danger could be lurking for other Chinese companies who fail to account for the world outside of China. Turns out they have little to no effect on engagement. Everlapse is a new photo sharing app with a community aspect, from the creators of CoTweet. China is the top maker of iOS devices. Technology.

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Social Media Embedding CoTweet CoTweet 166

Convince & Convert

SEPTEMBER 20, 2010

Nobody forced companies to get involved with their customers in this way. consumers from ExactTarget and CoTweet (they are clients) called Twitter X-Factors shows that just 5% of Americans follow even one brand on Twitter. But yet so many companies are using Twitter as a post-modern headline news service. And for what?

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Social CRM Twitter B2B CoTweet 147

Convince & Convert

SEPTEMBER 21, 2010

Both companies (as well as a second tier of contenders) are working on new features and ramping up their business development teams. Larger space, more interesting companies, and better production overall. I went to a session yesterday and then 2 today, “workshops&# none the less, that were simply companies touting their wares.

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Social Media Strategy Conference Eventful 127

Koka Sexton

SEPTEMBER 29, 2008

But its true ladies, dating a geek isn’t guaranteed to get you a winner, there are not too many women on line engaging in geek pursuits for a reason, geeks are assholes with an inability to act in a polite matter from years of social exile. As in, the company I work for mines the Earth. Flashy guys are short term.

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