Convince & Convert

MARCH 3, 2010

Codify Listening & Engagement I still maintain that when the dust settles, we’ll all realize that social media is much better for customer retention than for customer acquisition. Interesting thoughts via @jayber here: [link] [link] arikhanson What does the Exact Target/CoTweet marriage mean for you and your brand?

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Social Media Strategy CoTweet CoTweet 121

Jeff Esposito

AUGUST 13, 2010

If you are in the Boston area or will be next Thursday night, be sure to check out the CoTweetup with the folks from CoTweet. I will be on a panel discussing engagement on the corporate level including best practices, tools and some measurement. 13 ways to find your blog inspiration – Ever hit a brick wall or lose your muse?

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CoTweet CoTweet Creative Commons Disqus 26

Koka Sexton

DECEMBER 18, 2008

With the open API of Twitter the possibilities are endless on how Corporate America can harness the power of Twitter to engage with people. Before you start thinking this sounds great but there is no revenue from these ventures, let me show you how Dell has made MILLIONS from Twitter. Is your company using Twitter?

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Twitter API Foursquare CoTweet 45

Koka Sexton

NOVEMBER 22, 2008

FeedBurner is the leading provider of media distribution and audience engagement services for blogs and RSS feeds. Now don’t laugh, I am going to show what my average readership looks like and though it’s not much compared to my website traffic, I have never done anything trying to increase the RSS subscriptions.

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RSS Feed Feedly FeedBurner 40

Koka Sexton

NOVEMBER 2, 2008

Topix also works with the nation’s major media companies to grow and engage their online audiences through forums, classifieds, publishing platforms and RSS feeds. A Top 10 online newspaper destination (comScore, March 2008), the site links news from 50,000 sources to 360,000 lively user-generated forums. Based in Palo Alto, Calif.,

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Foursquare comScore CoTweet CoTweet 40

Koka Sexton

DECEMBER 20, 2009

18 Ways To Engage Users Online (A Guide for Community Managers) From Angela Connor: A Free PDF ebook with advice on how to get people to engage and interact with your community. Soon you’ll find out how loyal and supportive these people can be if only you took the time to get to know them.

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Case Study Wiki Software List 99

Koka Sexton

DECEMBER 20, 2009

18 Ways To Engage Users Online (A Guide for Community Managers) From Angela Connor: A Free PDF ebook with advice on how to get people to engage and interact with your community. Soon you’ll find out how loyal and supportive these people can be if only you took the time to get to know them.

List 96

List Social Media Case Study Wiki 96

Koka Sexton

OCTOBER 10, 2008

Plus, the visitors are a lot more engaged and visit your site longer, especially when compared to sites like Digg and Reddit. ¬ Kim Roach #2309 October 10th, 2008 at 4:21 pm Excellent blog post Koka! I agree 100% I think StumbleUpon is one of the best social networking sites to get involved in, especially if you’re a blogger.

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StumbleUpon Foursquare WordPress CoTweet 40

Koka Sexton

OCTOBER 10, 2008

Plus, the visitors are a lot more engaged and visit your site longer, especially when compared to sites like Digg and Reddit. ¬ Kim Roach #2309 October 10th, 2008 at 4:21 pm Excellent blog post Koka! I agree 100% I think StumbleUpon is one of the best social networking sites to get involved in, especially if you’re a blogger.

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StumbleUpon Foursquare WordPress CoTweet 40

Jeff Esposito

SEPTEMBER 1, 2010

For example, CoTweet recently put out a research report, Twitter X-Factors , which showed some pretty interesting numbers when comparing regular Twitters users to all other consumers. Social is different than what so many traditionalists are used to because we can’t put an exact time or dollars commitment on engagement.

CoTweet 36

CoTweet CoTweet Press Release Company 36

Koka Sexton

JANUARY 24, 2009

Topix also works with the nation’s major media companies to grow and engage their online audiences through forums, classifieds, publishing platforms and RSS feeds. A Top 10 online newspaper destination (comScore, March 2008), the site links news from 50,000 sources to 360,000 lively user-generated forums. Based in Palo Alto, Calif.,

Web 2.0 45

Web 2.0 Foursquare WordPress RSS 45

Koka Sexton

JANUARY 24, 2009

Topix also works with the nation’s major media companies to grow and engage their online audiences through forums, classifieds, publishing platforms and RSS feeds. A Top 10 online newspaper destination (comScore, March 2008), the site links news from 50,000 sources to 360,000 lively user-generated forums. Based in Palo Alto, Calif.,

Web 2.0 40

Web 2.0 Foursquare WordPress RSS 40

Convince & Convert

JULY 15, 2010

The Facebook page was a failure because they were not engaging their audience, they were just collecting names. If you have a Twitter account, set up a CoTweet account to help manage interactions, and define who is responsible for interaction. If you have a Facebook page, know who is responsible for engagement.

Social Media 140

Social Media Consultant Strategy Organization 140

Convince & Convert

AUGUST 10, 2010

Joe Fernandez is CEO of Klout , a provider of influence metrics that is being incorporated into a variety of social media tools (including CoTweet , a client of mine) Jay Baer : What’s changed in the last two years or so with regard to access to influencer information? I asked the CEOs about how this is working in practice.

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Social CRM Influencer Klout Social Media 133

Convince & Convert

MARCH 2, 2010

My friends at ExactTarget announced a moment ago that they have acquired CoTweet , the leader in enterprise Twitter management, and will be building a social products lab to add tie-ins for Facebook, YouTube, and other elements of the social communication ecosystem. Really, what is social media from the brand perspective but email 2.0?

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CoTweet CoTweet Analysis Consultant 116

Convince & Convert

MARCH 18, 2010

In reality though, there’s exactly two paragraphs about ExactTarget (and CoTweet ) in the entire document – which is a very digestible 14 pages – and they won’t bug you after you download it. People don’t experimentally engage with brands in social media, they engage with the brands they already support.

Social Media 119

Social Media Strategy Consultant Publishing 119

Koka Sexton

OCTOBER 5, 2010

I did some of the homework before officially starting and it was mainly about jumping with both feet and starting to engage with the community. Getting up to speed on the social media needs of the company hasn’t been difficult. We are focusing on the big 3 social media channels; Twitter, Facebook, LinkedIn.

Social Media 58

Social Media Foursquare CoTweet CoTweet 58

Koka Sexton

OCTOBER 6, 2008

In public places, for example, criminals may engage in “shoulder surfing&# ­ watching you from a nearby location as you punch in your telephone calling card number or credit card number ­ or listen in on your conversation if you give your credit-card number over the telephone to a hotel or rental car company.

Banking 40

Banking Foursquare WordPress Real Estate 40

Social Media Marketing

JULY 31, 2013

Turns out they have little to no effect on engagement. Everlapse is a new photo sharing app with a community aspect, from the creators of CoTweet. It''s an opportunity to have a conversation - to get your fans and customers to engage. Those hashtags that Facebook rolled out? So the universe is not quite as you thought it was.

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Social Media Embedding CoTweet CoTweet 166

Convince & Convert

JULY 8, 2010

philosophy, Jeff is also co-author of the ExactTarget/CoTweet SUBSCRIBERS, FANS & FOLLOWERS Research Series. All of those Friend Request and Follower emails sent by Facebook & Twitter respectively pull you back into their system & increase usage/engagement. A driving force behind the company’s SUBSCRIBERS RULE!

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RSS Research B2B Consultant 128

Convince & Convert

SEPTEMBER 20, 2010

consumers from ExactTarget and CoTweet (they are clients) called Twitter X-Factors shows that just 5% of Americans follow even one brand on Twitter. Twitter is only one of the listening and engagement devices one can use in social media. There was no law, edict, or pitchfork-wielding band of angry citizens. We just did it voluntarily.

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Social CRM Twitter B2B CoTweet 145

Convince & Convert

SEPTEMBER 21, 2010

It’s About Retention I was heartened to see that with a few exceptions, most of the conversations, exhibiting companies, and sessions at SXSW positioned social media as a way to engage with current customers, rather than as a way to drive awareness or first-time sales.

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Social Media Strategy Conference Eventful 126

Koka Sexton

SEPTEMBER 29, 2008

But its true ladies, dating a geek isn’t guaranteed to get you a winner, there are not too many women on line engaging in geek pursuits for a reason, geeks are assholes with an inability to act in a polite matter from years of social exile. Prefer to just read stuff and giggle when stoned. Well, there wasn’t much anyway.

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Types List Comments Posterous 99