Convince & Convert

FEBRUARY 23, 2010

If you’re trying to retain customers, your social program is more about listening, problem resolution, and turning customers into advocates. Brand communities, contests, most social listening, and non-promotional tweeting fits into this category. – Is your social media program about asking, or answering?

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Social Media Strategy Social CRM Company 118

Convince & Convert

APRIL 1, 2010

It’s a good mix of coach-speak, highlights, community service footage, and cheerleader features. Although I don’t post very much at all these days, I still read the threads on Twolvescentral.com (Star Tribune kind of killed the boards) on my iPhone every day. So, I peeked at YouTube.

Social Media 120

Social Media Content Analysis Sports 120

Convince & Convert

JUNE 11, 2010

Amber is Director of Community for Radian6 , co-proprietor of the influential Brass Tack Thinking blog (formerly Altitude Branding), a cool mom, a motivating force, and a hell of a flautist). DJ Waldow Director of Community, Blue Sky Factory @djwaldow [link] DJ Waldow As I wrote on Brass Tack Thinking, I have the chills. is my vote.

Upcoming 125

Upcoming Project News Social Media 125

Convince & Convert

APRIL 13, 2010

iPhone app for now , Blackberry on the way. I’m not sure whether Dale would be rolling over in his grave over the prospect of an iPhone app, but the app is incredibly content rich, and worth far more than 99 cents. Dale Carnegie Wisdom 2.0 Alright, your turn. Who influenced you, and why? 10 books are up for grabs.

Social Media 113

Social Media Strategy Influencer Education 113

Convince & Convert

SEPTEMBER 20, 2010

I believe Twitter will ultimately be the way that we interact with brands, and will power the social CRM movement. And, if your site is Flash dependent, you're missing all the iPhone and Blackberry visitors who have no capacity to display Flash. Tom agrees, and included that concept in the Executive Summary.

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Social Media Statistics Strategy Research 160

Convince & Convert

JULY 28, 2010

Jay Baer (via iPhone) [link] jaybaer Thanks. Jay Baer (via iPhone) [link] SiteLab Interactive Forget the hard sell and try being helpful instead. By the way your post looks GREAT on a mobile device. This was another excellent post. link] jaybaer Thanks. I appreciate that. I appreciate that.

Social Media 150

Social Media Strategy Consultant B2B 150

Convince & Convert

SEPTEMBER 21, 2010

Done correctly, social media is about developing meaningful relationships with customers and prospective customers in their natural habitat. You have to create content, be part of many communities, and proceed incrementally. Many successful social media programs take months (or even more than a year) to really germinate.

Social Media 151

Social Media Strategy Consultant Web 2.0 151

Convince & Convert

APRIL 14, 2010

Nationwide Insurance has a terrific iPhone app that allows you to document a vehicle crash in real-time, including photos, collection of the other drivers’ insurance information, and other key details. Instead, they revolve around removing friction and uncertainty for potential or current customers. It is all about SERVICE for them.

Social Media 129

Social Media Consultant Health Care Questions 129

Convince & Convert

APRIL 8, 2010

I use my iPad instead of my iPhone, not instead of my MacBook. In truth, the touch mechanics of the iPad are virtually identical to the iPhone. Little iPhone games like solitaire become substantially more engaging on the iPad. The virtual keyboard is barely better than the iPhone, and you still cannot touch type.

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iPad Content iPhone Wireless 137

Convince & Convert

SEPTEMBER 21, 2010

Content Creation Cameras For still photos, I typically use my iPhone 3GS or Panasonic Lumix TZ5. Extremely handy while traveling, I also highly recommend Nutshell for casual social media users. iPhone Just about anyone that builds a social media audience partially does so because they create a lot of content, and are responsive.

Social Media 167

Social Media Strategy Consultant Tweetdeck 167

Convince & Convert

APRIL 22, 2010

Social Campaigns & Apps (social media marketing) In this approach, you’re using contests, promotions, offers, and self-contained applications and widgets to promote your company or product. Couponing on Facebook, “make us a haiku and win&# contests, and most branded iPhone apps fall into this category.

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Social Media Social CRM Loyalty Web 2.0 129

Convince & Convert

MARCH 16, 2010

Twitter’s role as a conduit for the Zeitgeist is unrivaled, and it has almost single-handedly ushered in the era of real-time search, and social CRM. Twitter success requires an understanding of the unique rhythms and cadences of the community, and a give first, get later mentality that is a bit counterintuitive at first.

Social Media 125

Social Media Strategy Foursquare Social CRM 125

Convince & Convert

JUNE 8, 2010

Immediately, a message popped up on my iPhone saying “since you’re so close, why not visit Tinderbox Kitchen ? Opportunities Via Geography Recently, I was in downtown Flagstaff (where I live) and used Foursquare to check-in at a local restaurant.

Social Media 129

Social Media Foursquare Consultant Airlines 129

Convince & Convert

AUGUST 25, 2010

Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search Is Starbucks the Most Dangerous Competitor to Facebook?

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Facebook Yahoo Collaboration Social CRM 144

Convince & Convert

JUNE 30, 2010

[link] waxgirl333 It still kills me that with all press on social media, email is still the leader by a mile. link] waxgirl333 It still kills me that with all press on social media, email is still the leader by a mile. link] Todd Lynch I check on Iphone before anything. Great post!! Great post!! Are you among them?

Social Media 129

Social Media Strategy Automotive SEO 129

Convince & Convert

APRIL 7, 2010

Let me hear about it: View Comments | Subscribe To This Blog | Sign Up For Our Newsletter Share This Post: Similar Posts That You Might Enjoy: 14 Things I Think I Think About Social Media Is Starbucks the Most Dangerous Competitor to Facebook? The funny thing is I had only been using it for about a day since I only recently got my iphone.

Foursquare 152

Foursquare Analysis Consultant Mobile 152

Webbiquity SMM

AUGUST 16, 2010

Todd Heim supplies a helpful guide to best practices for building a following on and generating traffic from social bookmarking sites like Digg, Reddit, Mixx and Propeller. HOW TO: Create Custom Backgrounds for Twitter, YouTube, & MySpace by Mashable. 6 tips for connecting with social media content by iMedia Connection.

Social Media 202

Social Media Tools Strategy Tips 202

Convince & Convert

JUNE 28, 2010

Until then, let's make an iPhone app so we can do it in the few minutes we're walking to the car or something! Until then, let's make an iPhone app so we can do it in the few minutes we're walking to the car or something! link] jaybaer Thanks Kat. Great comment.

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Social Media Strategy Report Buy 128

Convince & Convert

JUNE 16, 2010

Example: How many customers love iPhone applications? This means giving customers tools that make it easier for them to transact with you. But beware: it’s easy to fall into the trap of novelty. But how many apps are truly needed by users and used as part of everyday life?

Social Media 120

Social Media Strategy Mobile Consultant 120