Waxing UnLyrical
APRIL 27, 2011
But if Klout is going to bill itself as “the standard for online influence,&# it’s got to do more than score people based on how frenetically active they are on Twitter and Facebook. Far too many organizations are starting to reduce people to numbers in their quest to reach “influencers.&# Influence is not a number.
Janet Fouts
JANUARY 27, 2011
Momentus Media Community Health Score. Postrank Analytics. Looks at your blo, Facebook, Linkedin and Twitter presences and rates you by your apparent influence, activity level and authority on topics you frequently discuss. disclosure: I’m listed as a Klout influencer and have received Klout perks.) Peer Index.
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Akamai Marketing
MARCH 29, 2011
Blogs for business are an outstanding tool for business, they can build community, be the backbone of your social media program, and drive traffic to your website, just for starters. Are you trying to create community? Then measure it.You can use Google Analytics, PostRank or even (GASP!) But where do you start? Then live it.
Waxing UnLyrical
NOVEMBER 24, 2010
And they research and they monitor (sometimes for up to three months) just to find out: a) Who a brand’s target audiences are; and b) Who the key influencers within that community are. They go to, sometimes, incredible lengths to create experiential opportunities to get those influencers talking about brands. Then they plan.
Waxing UnLyrical
DECEMBER 31, 2010
measurePR really took off ( the next chat’s on January 4 , btw, with Justin Goldsborough , where we’ll be talking influence). Thanks to Skype, I kept my phone bill down, and was able to talk regularly not just with my family but with friends all around the world as well. I traveled a lot. And loved it. Read All About It!
Waxing UnLyrical
DECEMBER 4, 2010
Second: if Keys et al wield the kind of online influence they apparently think they do, why on earth didn’t the campaign become an overnight phenomenon? Which brings me back to what this is all about, and what public relations, in its truest sense, tries to do: influence. And a lot of us are fatigued right now.
Waxing UnLyrical
DECEMBER 23, 2010
Justin’s been thinking and writing a lot about influence recently , so that’s what we’re going to talk about. You are already familiar with Justin, I’m sure, through his prolific activity online and the fantastic work he does both on- and offline. Have a question for him? Do leave it in the comments below.
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