Waxing UnLyrical

NOVEMBER 23, 2010

The small community of readers I have built up and learned from would shun me, rightly perhaps. In 2010, blogs and bloggers are truly influencers. Hailing from Montreal, Jackson Wightman wears a number of communication hats. Thanks for sharing the post with your #pr20chat community. Do we really want that?

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Waxing UnLyrical

DECEMBER 23, 2010

Justin’s been thinking and writing a lot about influence recently , so that’s what we’re going to talk about. You are already familiar with Justin, I’m sure, through his prolific activity online and the fantastic work he does both on- and offline. Have a question for him? Do leave it in the comments below.

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Postrank Class Tourism WordPress 151

Waxing UnLyrical

JANUARY 23, 2011

5 influence traps you must avoid , by Valeria Maltoni. Why: OK, perhaps not uber-long (887 words). Still chock-full of great advice and a personal experience that makes it all the more relevant to folks in this situation. Why: 984 words. But nicely broken-down and immensely readable, not to mention smaaaht. Read All About It!

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Class Postrank Tourism WordPress 119

Laurel Papworth

AUGUST 3, 2010

You get a new government and a new archive of information. . :) Technorati Tags: Australia , election , getup , Politics , social media , social networks , tony abbott , women , youtube Related posts Web 2.0 That’s how it works. Facebook talks like a pirate.

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Mashup Flash Mob Avatar Technorati 100

Waxing UnLyrical

FEBRUARY 8, 2011

The question was: what is the importance of lists (specifically in social media), and how does one get on them? Everything we do, every decision we make, is influenced, in part, by some sort of list. I was flying Virgin America , and couldn’t let the several-thousand-mile-high wifi go to waste. Read All About It!

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List Class How To Comments 161

Waxing UnLyrical

JANUARY 7, 2011

. “Instead, you tried to flatter me when I wanted to make sure I would provide value [which I did, I wanted to make sure it would be useful to a bunch of health care suits] by saying, and I quote from your earlier email, ‘my sense just from seeing all your activity in all the social media forums is that you would have a lot to offer!!’

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Class How To Health Care Comments 207

Akamai Marketing

MARCH 29, 2011

Blogs for business are an outstanding tool for business, they can build community, be the backbone of your social media program, and drive traffic to your website, just for starters. Are you trying to create community? Then measure it.You can use Google Analytics, PostRank or even (GASP!) Then live it.

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Press Release Technorati Klout Metrics 238

Waxing UnLyrical

NOVEMBER 18, 2010

collecting media coverage, putting it into a database, matching the articles and posts up with other metrics, etc.). Traditional and social media measurement tools usually provide 3 broad types of automation: 1. Or are you looking for lists of commonly mentioned words in the media? Stop being lazy.

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Crimson Hexagon Sentiment Analysis Sample 200

Waxing UnLyrical

NOVEMBER 24, 2010

With 10 years of operations already behind them (I’m told they were doing WOM before “social media&# even existed), offices in London, Oxford, New York and Sydney, they have an impressive client list that includes Nokia, Universal, Procter & Gamble, Canon, SKINS and STA Travel. What I didn’t know, was exactly what he did.

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Creative Commons Case Study Travel Flickr 197

Waxing UnLyrical

JANUARY 27, 2011

I’m a social media expert as seen on.” By now, everyone is some kind of social media “expert.” The press person took a very firm stance, saying his integrity was not for sale and covering costs doesnt influence his decisionsand that he doesnt work with that type of company. And that was it. Read All About It!

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Class Press Release Flickr Comments 279

Kikolani

JULY 23, 2010

How not to win friends and influence people – a big no-no on Facebook. Calculating ROI on Internet Marketing – measurings your return on investment for PPC, organic search, and social media with Google Analytics. Social Media / Social Networking. Infographics. Linktoberfest!

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Resources SEO GPL Mashup 129

Waxing UnLyrical

APRIL 27, 2011

But if Klout is going to bill itself as “the standard for online influence,&# it’s got to do more than score people based on how frenetically active they are on Twitter and Facebook. Far too many organizations are starting to reduce people to numbers in their quest to reach “influencers.&# Influence is not a number.

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Influencer Klout Postrank Technorati 276

Convince & Convert

MAY 22, 2012

I’m not on social media to kill time; I’m there to build a business and find my customers. And the ability to make data-based decisions and assign ROI to social actions is what enables me to do that. We don’t immediately know where social media sits in our conversion funnel – top funnel or bottom funnel?

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Metrics Analytics Report Google 149