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Tool Tuesday: PostRank Analytics

Akamai Marketing

Enter: PostRank. In short, PostRank endeavors not only to show you how much TRAFFIC you got, but how many times a particular post was talked about. There are several tabs within PostRank, each designed to give you a unique view of the data. Wish that originating account could be removed from influencers.

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Weekly Roundup: The Spin Sucks Edition

Waxing UnLyrical

PostRank Connect and analytics for bloggers , by Gini (yikes, this is getting old). Why: I’ve been using PostRank for a while, but Gini beat me to the punch in talking about it. PR’s biggest mistake when working with influencers , by Kary Delaria. Why: I was lucky enough to be invited into Triberr by (who else?)

Postrank 160
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6 Critically Undervalued Social Media Success Metrics

Convince & Convert

Klout is an online influence gauge that combines several data points (followers, retweets, clicks on links, etc.) The data used to calculate Klout continues to change (they added Facebook information recently), but I have found it to be the most reliable influence tracking metric. PostRank Analytics solves this problem.

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You Can’t Manage What You Can’t Measure! Social Media Analytics

Harp Interactive

Consumers who connect with you on social media through your website: The second type of social media interaction, more difficult to measure, is from the customers who come to your social media websites through your business website and bring exposure to your brand in their circle of influence. Facebook Wall Interaction.

Analytics 350
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5 metrics to track on Twitter

Akamai Marketing

Except, he has very little influence over that fan base. Now, you might desire a list like his and it certainly has brand potential, but you could generate more influence with a much smaller number of followers. However, this only highlights the need to find and engage both influencers and brand advocates.

Metrics 229
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Link Love Monthly: Best of November 2010 [experimental]

SocialFish

or higher out of 10 by my beloved PostRank plugin. I’m going to test whether this selection can be automated to some extent (thereby creating an example of how YOU can save time should you want to use PostRank rankings for your own association curating!). The Problem with Influence (Danny Brown).

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The 4 Marketing Metrics Mandates

Convince & Convert

Companies like PostRank (with its analytics product), and Klout (with its online influence measure) and leading this integrated metrics parade. Postrank is now allowing you to compare your blog’s performance to that of up to four other sites. Optimizable Metrics instead of Happenstance. Convince and Convert Recommends.

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