Convince & Convert

APRIL 23, 2015

I’ve said it before, and I’ll say it again: Community managers have a challenging job. They’re on the front lines of your social media and digital channels each and every day as the voice of the company. Consider this a mini focus group to power a broader campaign or piece of content.

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Convince & Convert

OCTOBER 22, 2021

What if your company could become a part of employees’ daily routines? Welcome employee social advocacy! ” The best way to do this is by not only communicating but also demonstrating the benefits of sharing company content on social. . Leverage this highly engaged focus group for feedback. Respond to emails.

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Sprout Social

AUGUST 26, 2021

While focus groups are helpful to reference at the start of new product or campaign development, they’re less useful for gathering customer feedback once said post-launch. Social media is much cheaper than surveys or focus groups, which can cost thousands of dollars depending on the size and complexity of your research panel.

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Sprout Social

JANUARY 12, 2023

Leading to an ever-increasing emphasis on how corporations reflect these values when communicating with their audiences. With a documented brand strategy that incorporates a set of core values, companies are better positioned to engage with their audience on a regular basis as well as respond to unexpected events when they inevitably occur.

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Convince & Convert

NOVEMBER 17, 2016

What if your company could insert itself into this routine? By tapping into a daily habit that already exists, you can create advocates and amplify your existing marketing efforts. ” The best way to do this is by not only communicating but also demonstrating the benefits of sharing employer- and industry-adjacent content on social.

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Kikolani

MAY 31, 2012

Even today, if you asked most companies why they’re using social media, they won’t be able to give you a straight answer. For example, BlogcastFM runs a focus group on their Google+ page , while SEOmoz creates unique video content that you can’t find anywhere else. Curate Posts from Other People.

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Convince & Convert

APRIL 7, 2015

This is the concept behind Jay’s book Youtility , and I believe it can be easily translated to help revolutionize the way the Internal Communication function achieves their goals. Communicating in the Age of Information Overload. Internal Communicators face a similar information challenge inside of an organization.

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