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Seven Skills Every Social Media Manager Needs

Webbiquity SMM

Social media managers create innovative, high-quality content to engage followers and grow their company’s social media presence. Agility is a fundamental skill in social media marketing, essential for continuously adapting to the evolving digital landscape. Guest post by Eva Chan.

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27 essential social media manager interview questions (and answers)

Sprout Social

Social media managers (SMMs) play a pivotal role for any modern brand; they are responsible for much of the business’s external communication and engagement with existing and potential customers. A post shared by Sprout Social (@sproutsocial). Our questions will cover: General experience and social media knowledge.

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What’s next? 8 career paths for social media managers

Sprout Social

Social media managers wear many hats, filling necessary and strategic roles ranging from marketing specialist to customer care provider. Fortunately, working in social media builds a broad range of transferable skills. Fortunately, working in social media builds a broad range of transferable skills.

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How to Create & Manage an Effective Content Calendar in Higher Ed

Social Media Strategies Summit

There were fewer platforms, and users were still attracted by the novelty of social, which helped content cut through. Today, marketers face various social media-related challenges, from figuring out the right platforms to post on to developing new content ideas and turning them into engaging posts. Image source.

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15 Social Media Etiquette Blunders (And How To Avoid Them)

Hootsuite

Plus, using irrelevant hashtags can make your content less discoverable. Fortunately, this social media etiquette goof-up isn’t that hard to avoid. Instead, focus on creating valuable content for your actual audience. Pay attention to the type of content they like to consume (long or short videos?

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Sprout on Sprout: How to create your own social media video template

Sprout Social

Those are just a few of the tasks social media marketers must juggle to produce high-performing video content. Today, 66% of social media users say short-form video is the most engaging type of social content. At Sprout, we use a video production template to help us scale our content.

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How Social Bookmarking Works [Plus 7 Tools To Help You Do It]

Hootsuite

Social bookmarking is a way for users to search, manage, organize, and share web pages. Social bookmarking sites and apps make it easy to share content you find valuable and discover new trends. Unlike your browser bookmarks, social bookmarks aren’t limited to one place. How does social bookmarking work?