Social Media Strategies Summit

NOVEMBER 30, 2020

Retail activity through this channel will only increase. Retailers are keenly aware of the shift away from brick-and-mortar stores, especially with the current COVID-19 crisis. Instagram released this feature to improve the relationship between retailers and their customers. Don’t Forget Hashtags. billion U.S.

Products 163

Products Instagram Brands How To 163

Sprout Social

NOVEMBER 21, 2022

Byte/Dept worked with ASOS to create the British online fashion retailer’s first TikTok campaign. The branded hashtag challenge #AySauce encouraged users to show off their outfits in the United States and the United Kingdom. Fantastic Furniture is an Australian retailer that’s a favorite for furniture and bedding. meccabeauty.

Case Study 110

Case Study Marketing Directory Retail 110

Waxing UnLyrical

JULY 18, 2019

Influencers are a critical component of an effective communications campaign. Your community, your influencers and your customers define your brand. We ask for specific hashtags to be used, and provide suggested social copy and handles to ensure mission-centric messaging. Influencers and brand.

Influencer 211

Influencer Engagement Fashion Retail 211

Sprout Social

OCTOBER 25, 2022

Brand awareness creates a community that generates word of mouth buzz, ‘I love this product, and I know you will too.’ Your community knows what their friends and family like. Fast food, retail, sports—those brands can get experimental. Collaborate with other brands. Harness the power of hashtags.

Strategy 127

Strategy Brands Hubspot Survey 127

Keyhole.co

MARCH 7, 2023

Collaborations and partnerships Brands with large followings are often sought after by influencers and other businesses for collaborations and partnerships. They also use reels to feature user-generated content from their customers, which helps build a sense of community and engagement on their platform.

Instagram 52

Instagram UGC Hashtag Collaboration 52

Sprout Social

OCTOBER 16, 2023

Identify relevant partners Collaborating with content creators and influencers who have a trusting relationship with the people you’re trying to reach can have a halo effect for your brand. Along with collaborating with Gen X creators, the nonprofit’s posts are peppered with ‘80s and ‘90s cultural references and relatable content.

Brands 109

Brands How To Authentication Collaboration 109

agora pulse

JULY 12, 2018

So, if you’re still saying your brand doesn’t need YouTube community building, you might need to rethink. So, with that in mind, I’m going to tell you 13 YouTube community building hacks you never knew about. It sounds basic but branding your channel properly is one of the most important steps you need to take to build your community.

Community building 90

Community building YouTube Communities Influencer 90

agora pulse

OCTOBER 6, 2020

Collaborations. Collaborate With Businesses and Charities. As with retail sales, charities and nonprofits tend to see their highest volume of donations during the holiday season. Gear up to help a community or charity this December for a feel-good factor that will benefit everyone. Table of Contents. Promotions.

Social Media Management 183

Social Media Management Social Media Trends Meme 183

Keyhole.co

OCTOBER 28, 2020

Over the past couple of years, social media contests have been especially effective when done in a collaboration with an influencer. More brands are making the shift towards enhanced customer service and two-way communication. See how both brands are using hashtag analytics to track their campaign performance.

Social Media 124

Social Media Strategy Influencer Instagram 124

Ignite Social Media

MAY 24, 2016

1 million tweets per day using #Coachella branded hashtag. The branded event hashtag #Coachella is easily one of the most blogged about, facebooked, and tweeted topics before, during & after the California festivities. $704 million Generated by Coachella and Stagecoach. 99,000 people per day. 9,000 Airbnb rentals. every year.

Engagement 110

Engagement Brands Hashtag Eventful 110

Sprout Social

JUNE 27, 2022

Headlines surrounding the network typically discuss how it’s impacting consumer behavior from a retail perspective, but the full picture is much larger. If you look through the hashtag #corporate, you’ll find TikTok videos poking fun at everything from email signature norms to video chat blunders. Smartsheet.

B2B 132

B2B Brands Marketing How To 132

Hootsuite

JULY 6, 2022

Within those billions of users, Instagram fosters niche communities. Shared common interests bring these smaller communities together. People feel much more connected to a brand that actively engages their community. Article, for example, uses their Instagram bio to ask folks to use their branded hashtag to post their UGC.

Instagram 117

Instagram HootSuite UGC Influencer 117

Hootsuite

JUNE 29, 2023

When your team follows best practices, other professionals want to collaborate with you. Branded accounts or hashtags If your institution uses company accounts or hashtags, list them here for your team. If you have community guidelines, be sure to include a link. Build professional relationships.

Guidelines 79

Guidelines Template Templates Social Media 79

Hootsuite

AUGUST 4, 2020

For example, if you plan to reach the younger crowd, you should probably figure out Snapchat filters , TikTok hashtag challenges , and Instagram Stories. B2B companies, on the other hand, might be better off connecting via LinkedIn hashtags or Twitter Live. Focus on building your brand, audience, and community.

Organization 145

Organization Instagram Geotagging Patterns 145

Keyhole.co

JULY 29, 2023

They actively promote hashtags, such as #StarbucksLove, and feature UGC on their social media channels. Influencer collaboration for brand advocacy Starbucks collaborates with influencers to enhance its brand advocacy. The series features stories of regular Americans who stood up to make a difference in their communities.

Campaign 52

Campaign Social Media Strategy Hashtag 52

Hootsuite

AUGUST 11, 2020

Use relevant hashtags to reach new users. But hashtags do appear in Instagram search. That means using hashtags thoughtfully can be a good way to get followers on Instagram for free. Including relevant hashtags can help people find your content after a search, or after clicking on a hashtag from another relevant post.

Instagram 145

Instagram Tips How To Hashtag 145

Pixlee

DECEMBER 15, 2021

User-generated content (UGC) refers to media created by individual users (on social media or shared directly) rather than by a company or organization, and is a powerful content type for brands looking to add social proof and community focus to their marketing efforts. A post you or your friends share on Instagram would be considered UGC.

Social Media 52

Social Media UGC Marketing Influencer 52

Keyhole.co

SEPTEMBER 17, 2020

Users also gain access to social listening and monitoring tools, social media team collaboration, community management and more. Starting at $79/mo after a free trial, Agorapulse also gives your brand the power to monitor various hashtags and conversations directly through your social management platform.

Social Media 111

Social Media Tools Price Social Media Management 111

Rebekah Radice

NOVEMBER 24, 2017

Each of those will translate into the hashtags, topics, and words your target audience uses and those that matter most to them in life and business. By using the same hashtags and keywords as your audience, you significantly increase your chances of showing up in their search. Follow Industry Hashtags to Boost Exposure.

Hashtag 138

Hashtag Influencer Trends Industry 138

Later

MAY 28, 2020

June is Pride Month, which means collective voices from across the globe are coming together to support and honor our LGBTQIA+ community. Plus, with COVID-19 and social distancing measures in place this year, supporting Pride virtually and creating a safe community space on social media is more important than ever.

Campaign 60

Campaign Social Media How To Instagram 60

Hootsuite

JUNE 27, 2022

TikTok has opened the door for random hobbyists, eclectic subcultures and aesthetics , and traditionally “uncool” or uncelebrated communities to not only gather, but flourish. And, if you’re able to, collaborate with creators in your niche. The entire platform is designed around the idea of recycling, remixing, and collaboration.

B2B 98

B2B Trends Authentication Film 98

Later

AUGUST 28, 2019

You can build a strong community that engages with your content, drive brand awareness, click-throughs, and ultimately product sales. And if you’ve nailed your Pin strategy, they’ll gradually be saved again and again, spreading across the Pinterest community. Pinterest SEO Tip #2: Add Keywords and Hashtags to Your Pin Descriptions.

Marketing 65

Marketing Curation Analytics Collaboration 65

Later

MAY 6, 2020

From leveling up your posting schedule to taking part in challenges, and optimizing your hashtags, the creative ways to gain followers and build a TikTok community are endless. But it is a way to build up a community that loves and supports your brand. Tip #4 to Get Followers on TikTok: Use the Right Hashtags.

How To 86

How To UGC Hashtag Trends 86

Later

JUNE 18, 2019

Pride Month is a global celebration, one where many collective voices come together to support a wonderful cause every June and honor our LGBTQIA+ community. We’re sharing the top tips we’ve learned from members of the LGBTQIA+ community (both here at Later and beyond!), Red on the Pride flag stands for LIFE.

Campaign 56

Campaign Social Media How To Instagram 56

Later

DECEMBER 13, 2019

Join the King Island community in saying NO to farmed salmon and keep King Island fish farm free.@patagonia_surf. Oftentimes a micro-influencer’s connection with their communities is much stronger!” . Instagram Predictions 2020 #5: Brand x Brand Collaborations Will Seriously Pay Off . patagonia_surf. View this post on Instagram.

Instagram 75

Instagram Strategy Collaboration Influencer 75

Pixlee

APRIL 5, 2021

After all, ecommerce is a segment of the retail industry that was born and raised in the digital age, and it often plays by different rules. Branded content is much harder to produce for an ecommerce brand; these brands do not have a physical footprint in communities unless they have a dedicated warehouse or pop-up storefront there.

UGC 52

UGC Content Price Influencer 52

Keyhole.co

JANUARY 17, 2023

Users also gain access to social listening and monitoring tools, social media team collaboration, community management and more. Starting at $99/mo after a free trial, Agorapulse also gives your brand the power to monitor various hashtags and conversations directly through your social management platform.

Social Media 52

Social Media Tools Price Social Media Management 52

Sprout Social

MAY 19, 2021

The London-based clothing retailer uses listening data to inform business decisions well beyond marketing. By tracking their popular branded hashtags alongside phrases like “want” or “need,” their social team is able to relay customer feedback that informs content, campaign and production strategies. They follow brand accounts.

Engagement 132

Engagement Brands Review Influencer 132

Later

JULY 17, 2020

Strengthen the Sense of Community Around Your Brand. According to TechCrunch , the number of Product Pins has more than doubled in the last year, with traffic to retailer sites increasing by 230%. . HASHTAG TIP: Although there is no definitive rule book, high-traffic Pins tend to include between 5-10 keywords and 3-5 hashtags!

Brands 73

Brands How To SEO UGC 73

Rebekah Radice

NOVEMBER 24, 2017

Each of those will translate into the hashtags, topics, and words your target audience uses and those that matter most to them in life and business. By using the same hashtags and keywords as your audience, you significantly increase your chances of showing up in their search. Follow Industry Hashtags to Boost Exposure.

Hashtag 60

Hashtag Influencer Trends Industry 60

Hootsuite

JANUARY 31, 2022

You have to follow Instagram’s Terms of Use and Community Guidelines. Once you know what your niche is, look up your competitors by searching hashtags that are relevant to your business. You can also check the Explore page and browse trending hashtags, accounts, and photos. Collaborate with influencers or creators.

Instagram 104

Instagram How To Policies Buy 104

ProBlogger

APRIL 23, 2018

You never know when someone you meet will become a reader, collaborator, team member, or even sponsor. Collaborate: Find organizations and retailers with networks of people you want to have as readers and receive value from your blog. I’ve met people who’ve become collaborators. Get creative, and get out and meet people.

How To 49

How To Eventful Collaboration Blogger 49

Sprout Social

AUGUST 17, 2021

Community management is just one piece of the puzzle. And, just like with every piece of social media management , your community managers need the proper tools to see success. What is community management? We’ve rounded up a list of tools that can help with a variety of aspects of community management.

Communities 120

Communities Engagement Tools Tweetdeck 120

Sprout Social

NOVEMBER 30, 2022

Incorporating creator marketing into your social media strategy can improve your reach, grow audience engagement and help you connect with new communities in an authentic way. In a Sprout survey of 280 marketers responsible for their brand’s social media strategy, 57% of respondents collaborate with content creators on a monthly basis.

Brands 129

Brands Collaboration How To Marketing 129

Buffer Social

JULY 16, 2018

Brian : In September of last year, Instagram announced their business community has grown to 2 million advertisers , up from one million advertisers back in March of 2017. One of my favorite brands on Instagram is a outdoor retailer called Huckberry. Let’s kick off the show! Definitely go check them out for inspiration. Enjoy the show?

Instagram 75

Instagram Strategy Tips How To 75

Later

OCTOBER 29, 2020

In fact, up to 30% of all US retail sales are expected to happen on digital channels this year! . This is exactly the kind of brand collaboration you should be looking for – one that has a similar target market and an audience that would be interested in your products. Ready to get in on the action? View this post on Instagram.

Social Media 62

Social Media Marketing Instagram Campaign 62

Buffer Social

JULY 8, 2020

Read on for a behind-the-scenes look at how Jot built excitement for its launch on Instagram and how to create a community from day one. For inspiration, I follow relevant Instagram hashtags that either tie directly to our brand or to an aesthetic (ex. We have a small but mighty (and highly caffeinated) team based out of Boulder, CO.

Instagram 98

Instagram Social Media UGC Strategy 98