Buffer Social

SEPTEMBER 11, 2023

What we’re witnessing in today’s tough economy is the inevitable rise of social selling. This trend leverages social media platforms to build connections and establish meaningful relationships with potential business prospects — and when it comes to social selling, LinkedIn is the MVP.

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Convince & Convert

APRIL 10, 2014

Leading into the 2014 tax season, the company launched a satirical campaign with a cause-marketing element that pokes fun at Hipsters who are, “struggling to file taxes in non-ironic ways.” What can companies learn from H&R Block’s Campaign?

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Case Study Campaign Cause marketing YouTube 160

The Realtime Report

APRIL 16, 2014

At the turn of the decade, Facebook and Twitter were the two giants in social media. Prior to Facebook’s IPO, Zuckerberg sent a letter to investors in 2012 in which he said the following: “Facebook was not originally created to be a company. It was built to accomplish a social mission — to make the world more open and connected.

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Twitter Small Business Facebook Cause marketing 187

Convince & Convert

MARCH 12, 2015

What makes this campaign so interesting is how unexpected it is, even for a company that believes , “If a company is going to make a difference in today’s world, it’s going to have to think differently.” The company’s mission to “Save The Bros” is further chronicled on a dedicated microsite, appropriately called savethebros.com.

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Organization Chemicals Case Study UGC 60

Buzz Marketing for Technology

NOVEMBER 10, 2008

Case Study at the Media Convergence Forum from Liz Cahill, VP of Marketing and Communications of Lee Jeans 13 years ago Lee recognized women were the top consumers of their jeans. And at the same time cause marketing was starting to take hold.

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Engagement Cause marketing Web 2.0 Message Boards 100

Diva Marketing Blog

JULY 26, 2012

Where this new visual social network will take us is the guess of crystal ball gazers and social media pundits. Whittemore's post ) For me the two driving benefits of social media have always been: 1. If you get those right it's a marketing two step along the way to making the cash register ring.

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Strategy URL Message Boards Social Networking 96

Later

AUGUST 21, 2020

In this blog post, we’ll spotlight 9 mission-focused brands, how they use Instagram to help drive meaningful change, and what you can learn from them: Why Brands Should Support Social Causes on Social Media. Earlier this year, we announced our cause marketing pledge, #MeUndiesGives. That's almost HALF ??

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Kikolani

JULY 23, 2010

Cause marketing 101 – marketing partnerships between profit and non-profit organizations. The Klingon guide to online marketing – a perspecive for sci-fi fans. How social are your customers ? Making Money Online / Online Marketing. Social Media / Social Networking.

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Bare Feet Studios

OCTOBER 15, 2008

But first I would like to answer some of the questions I have been receiving about our upcoming events, Social Media Workshop Hawaii and Podcamp + Wordcamp Hawai. Charlene Li What is Social Media? What is the Social Media Workshop Hawaii? What is the Hawaii Chapter of the Social Media Club?

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Convince & Convert

JUNE 6, 2014

I had the pleasure of interviewing David Newman, a fantastic marketing consultant, coach, and author of Do It! Marketing: 77 Instant-Action Ideas to Boost Sales, Maximize Profits, and Crush Your Competition. The book is all about taking a tactical approach to marketing and offers actionable ideas that you can implement today.

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Convince & Convert

JULY 13, 2012

This is Episode 24 of the Social Pros Podcast : Real People Doing Real Work in Social Media. Read on for insights from Shawn and Eric’s Social Media Stat of the Week ( this week : are corporate crises isolated events or do they affect a brand for eternity?). Listen Now. You were in the ring of honor.

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Banking Mobile Team Social Media 113

Waxing UnLyrical

OCTOBER 25, 2010

In the non-profit/cause marketing world, most notably pink, and thus breast cancer. First , you can’t get away from how pink, and by association breast cancer, rule October when it comes to causes and awareness. Shannon Pauls Very Official Blog Spin Sucks TopRank Online Marketing Blog Writing Boots - David Murray Love WUL?

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