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Fun and Features Take Center Stage in MINI’s #asktheNEWMINI Video Campaign

Convince & Convert

While some may chuckle at the idea of asking their car a question, or fear negative backlash following several high profile hashtag campaign failures, here’s why this campaign has been effective for MINI: The campaign caters to the company’s super fan audience of “MINIacs.” Post by MINI. Have a question to ask the new MINI?

Campaign 142
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6 best social media monitoring tools 

Unmetric

Track relevant hashtags. We’ve curated a list of some of the best social media monitoring tools in the market to help you fine-tune your marketing strategy and perform better on social. There’s a host of features that will help you analyze your brand’s social media performance and make better marketing decisions.

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Ultimate Guide to User-Generated Content

Later

Off the back of their successful campaigns each year, Apple hosts a monthly community challenge to encourage their community to keep the #ShotOniPhone hashtag strong. . This step is often missed out, especially if you’re sourcing content from a branded hashtag on Instagram. UGC Strategy #2: Host a UGC-focused Contest .

UGC 60
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How H&R Block Activated 90,000 Seasonal Tax Pros in Social Media

Convince & Convert

This week: From ExactTarget , a free white paper called “ 3 Truths Every CMO Needs to Know About Social Media and the Customer Experience “ From Expion , a case study about how H&R Block mobilized 90,000 tax professionals in social media using Expion to guide their activity. News needs fact-checkers and curators.

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16 Social Media Podcasts to Take Your Marketing Skills to the Next Level Today

Buffer Social

Hosts: Kevan Lee (Director of Marketing, Buffer), Hailley Griffis (Press Crafter, Buffer) and Brian Peters (Social Media Manager, Buffer). How the Very Best Content Curation Is Done on Social Media – Rand Fishkin. Hosts: Jay Baer (President of Convince & Convert) and Adam Brown (Executive Strategist at Salesforce).

Skills 40
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10 Tips to Build Better Converting Twitter Traffic

Sprout Social

Twitter found that Tweets without a hashtag or mention generate 23% more clicks. The educated theory behind this case study is that both hashtags and mentions are clickable, so they may steal some clicks that could go to your link. Move your hashtag and mentions to the end of the Tweet after the link.

Twitter 40
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A Brand's Guide to Unsplash: How to Unlock the Next Big Visual Marketing Channel

Buffer Social

Organic posting on Unsplash As you might have seen, many brands are uploading their own curated photos to Unsplash, contributing great, free photography to the Unsplash system. When possible, list trending hashtags. This has happened through organic posting and through paid advertising with Unsplash for Brands.

Brands 94