Fun and Features Take Center Stage in MINI’s #asktheNEWMINI Video Campaign
Convince & Convert
MAY 1, 2014
While some may chuckle at the idea of asking their car a question, or fear negative backlash following several high profile hashtag campaign failures, here’s why this campaign has been effective for MINI: The campaign caters to the company’s super fan audience of “MINIacs.” Post by MINI. Have a question to ask the new MINI?
Let's personalize your content