agora pulse

JANUARY 14, 2020

Now, it’s a huge place of opportunity for social media marketers and managers. A lot of social media managers and marketers don’t know what to do with TikTok. The short-form video app launched in 2017 seems to have catapulted itself into our lives—and left us struggling to find a place for it in our social marketing plans.

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UGC Hashtag How To Meme 139

Keyhole.co

DECEMBER 26, 2023

Kratin Daeng was marketed toward the more rough-and-tough truckers and workers. market share. Each of these enterprises is wildly successful and has millions of followers online, thanks to Red Bull’s marketing strategy. Instead of choosing mass-media campaigns, Red Bull used cartoon characters for their ads.

Social Media 52

Social Media Strategy Sports Meme 52

The Realtime Report

FEBRUARY 17, 2022

It would help if you strategized well before launching any campaign on TikTok or posting any content on the platform. TikTok eventually expands the video’s viewership if it performs well in this limited market. Make Use of Hashtags. Second-tier hashtags are more manageable in terms of becoming a top video.

Brands 91

Brands How To Hashtag Influencer 91

Audiense

JULY 29, 2016

This week, we have Samsung Mobile running an inspiring sport-related campaign with the hashtag #DoWhatYouCant, Gatorade UK looks at the #LoveOfSport, while Nike has reinvented their #JustDoIt campaign to suit the upcoming Olympic games. How brands within brands are building up marketing communications to align all functions.

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Campaign Social Media Sports Mobile 60

Sprout Social

SEPTEMBER 13, 2022

The days of using fancy filming equipment to create video content for your brand are gone. Using TikTok for business has become a powerful way for marketing teams to grow and nurture their audience. But the platform may not have all the tools you need to manage a scalable video campaign or strategy. TikTok marketing tools.

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Tools Strategy Video Library 118

Keyhole.co

MARCH 8, 2022

Businesses everywhere and in all domains are looking to get engagement through TikTok marketing. What is TikTok marketing? In simple words, TikTok marketing is the practice of using TikTok to promote your brand, product, or service. Here’s why this marketing channel is becoming a powerful option for marketers.

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Engagement Hashtag Influencer Trends 119

Convince & Convert

FEBRUARY 22, 2013

Andy was the engineer behind the world’s most successful Twitter campaign , which was centered around the hashtag #WantAnR8. The hashtag was actually originated by a consumer on Twitter, and Audi actually gave her the car for a weekend and filmed it, then ran a promotion on the hashtag.

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Brands Film Hashtag Campaign 137

Waxing UnLyrical

SEPTEMBER 18, 2013

Tip: Keep the hashtag short and simple, and make sure you have it displayed at the event so the audience knows to participate. Tip: If you’re hosting a speaker, film their session and edit it down to quick, digestible takeaways post-event. This will give you more insight on what they’re interested in and their needs.

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Eventful Hashtag Community building Tumblr 195

Sprout Social

SEPTEMBER 7, 2022

Throughout this article, we’re going to dig into what TikTok marketing is, how to create your own TikTok business account and provide six tips for ramping up your brand’s TikTok marketing strategy. What is TikTok marketing? 6 tips for building your TikTok marketing strategy. Create quality TikTok videos.

Brands 87

Brands Marketing Influencer Analytics 87

Convince & Convert

NOVEMBER 27, 2015

Author’s Note: A special shout out goes to Scott Monty , for sharing this campaign in his This Week in Digital blog post , which is worth signing up for. Building off of the images, Ford could expand the campaign to drive more engagement and awareness around this very important message. Beyond Instagram.

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Campaign Instagram Transportation Film 60

Keyhole.co

NOVEMBER 17, 2023

Known for their active celebrity and athlete campaigns, it is no surprise Adidas has millions of followers across social media platforms. It shows how their social media marketing for Adidas Originals ties in with the current trends of athleisure wear. Today, one of Adidas’s most famous sponsors is Bayern Munich, the football club.

Sports 59

Sports Social Media Strategy Apparel 59

Keyhole.co

SEPTEMBER 12, 2023

Is looking for your campaign tweet from 2012 exhausting? So, if you’re a marketer trying to analyze their competitor’s account or if you’re trying to identify new customers, you must learn how to advance search on Twitter. It lets you filter tweets based on specific criteria such as keywords, hashtags, dates, and users.

Twitter 52

Twitter Hashtag Trends Sentiment 52

Hootsuite

JANUARY 13, 2022

In this article, you’ll learn what user-generated content is, plus a few other things: understand the benefits of using UGC in your campaigns, see how big and small brands execute UGC, Get actionable tips to help transform your user-generated content into more engagement and conversions for your brand. Not clued in just yet?

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UGC Content HootSuite Authentication 145

Convince & Convert

MAY 9, 2014

Cutting down on the numbers of accounts to handle has allowed his team to increase their focus on more specific social campaigns. The Tribeca Film Festival and AT&T are teaming up this year to find out which film every New Yorker should see. Strategists can share more content with the people who are looking for it.

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Influencer Strategy Film Sports 132

agora pulse

APRIL 15, 2020

Get the scoop on Instagram best practices from the marketer who literally wrote the book about this social media platform. Can you get shadowbanned if you use the same set of hashtags too frequently? She says she uses the same set of hashtags all the time and has never been shadowbanned for it. Neither have her clients.).

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Questions Instagram Hashtag Social Media 154

The Realtime Report

DECEMBER 31, 2012

User backlash was aimed at both Toyota and Twitter, which had verified multiple accounts used in the campaign (via LocalResponse technology). Both Toyota and Twitter learned an important lesson about social media campaigns that involve automated messaging, and LocalResponse no longer runs this type of campaign.

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Case Study Study Social Media Film 194

Sprout Social

AUGUST 22, 2022

And new YouTube features are making it even more beneficial to marketers and creators—YouTube Shorts topped 1.5 From underused YouTube search features to analytics on Premium YouTube features, here are some tools that can help you get the most out of your YouTube marketing plan. Hashtag searches. The answer is probably “YouTube.”

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YouTube Features Engagement Hashtag 71

Sprout Social

NOVEMBER 28, 2022

Show early brand content, like throwbacks to your original products or old campaigns and post styles. Add custom birthday hashtag. Creating a hashtag for your brand enables fans to share their own user-generated content. The same goes for a fun, custom birthday hashtag. Create a celebratory hashtag.

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Instagram Engagement Brands Avatar 122

Hootsuite

NOVEMBER 23, 2022

Creators usually film and narrate the content from their perspective, which gives it an authentic feel. UGC creators create content that emulates traditional UGC , using the same unpolished and authentic filming style that an everyday creator might use when sharing a review of their favorite product. Some optional upgrades: Ring light.

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UGC Film Authentication Influencer 96

Sprout Social

OCTOBER 6, 2022

If you’re a social media marketer, chances are you’ve been asked, “but how do we go viral?” Most marketers undoubtedly want the audience growth and attention that comes from achieving a social media viral video. The answer to what makes a video viral in the first place is a bit like the holy grail for marketers. Use hashtags.

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Video Social Media How To Trends 124

Hootsuite

OCTOBER 9, 2020

Led by the World Woman Foundation , the socially enabled movement aims to mentor one million women by 2030 and will feature inspiring stories from 60 women, told in 60 seconds—presented together in a powerful 60 minutes of film. You can share your hero using the #ShesMyHero hashtag. Taking aim at the persistent gender gap.

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HootSuite Film Class Issues 87

Sprout Social

OCTOBER 16, 2023

What younger consumers want from brands Depending on your company and industry, appealing to younger consumers doesn’t always mean marketing to Gen Z or Gen Alpha. Leverage their expertise to create influencer marketing campaigns that will resonate with target audiences.

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Brands How To Authentication Collaboration 110

Later

NOVEMBER 14, 2018

With Thanksgiving weekend just around the corner, now is the perfect time to start thinking about your Black Friday marketing on Instagram. Ready to level-up your Instagram marketing for Black Friday and Cyber Monday? Here are 10 tips to get you started: Tip #1: Start Your Black Friday Marketing on Instagram Earlier and End Later.

Instagram 58

Instagram Tips Marketing UGC 58

Hootsuite

OCTOBER 19, 2021

Add hashtags to your videos. Hashtags are a powerful tool in your TikTok arsenal. Hashtags are also essential for helping users discover your content via search. Going niche with specific hashtags relevant to your audience and topic is one angle to take. Is this a Hollywood FILM? 14 ways to get more TikTok views.

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Strategy How To Hashtag Trends 142

agora pulse

JULY 22, 2020

A live collaboration can add something different to your usual marketing mix. In this article, I’ve rounded up my marketing agency’s favorite examples of Instagram live collaborations. Shared marketing goals. If you need help focusing on your goal, download this free goal planner for social media marketing. (It’s

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Collaboration Examples Instagram Tips 140

agora pulse

OCTOBER 11, 2018

In this post, there is no product to sell (the fruit in the photo is not sold by Organic UK, which is a campaign financed by the EU). Instead, Rowan is promoting the Instagram profile of the campaign. Hashtags Might Not be Enough. She also includes the hashtag #ad below the main text. Don’t Justify Bad Behavior.

Influencer 120

Influencer Features Instagram Hashtag 120

Audiense

JULY 8, 2016

Some of our favourite brands, which also happen to be official Wimbledon sponsors, have launched exciting campaigns. If you’ve been a victim, you’ll love the latest campaign by Hendrick’s Gin. Needless to say, we LOVE this campaign. The team filmed the Tennis player talking about the unique emotions of being on Centre Court.

Transportation 108

Transportation Brands API Travel 108

Audiense

JULY 8, 2016

Some of our favourite brands, which also happen to be official Wimbledon sponsors, have launched exciting campaigns. If you’ve been a victim, you’ll love the latest campaign by Hendrick’s Gin. Needless to say, we LOVE this campaign. The team filmed the Tennis player talking about the unique emotions of being on Centre Court.

Transportation 99

Transportation Brands API Travel 99

Keyhole.co

AUGUST 29, 2020

When will it roll out in other countries (right now Reels is available in bigger markets including the US, Mexico, India, Brazil, the U.K., The videos can be filmed directly with the IG Reels camera or you can upload them from your camera roll instead. What’s more, it seems people have questions. How do you use it? Let’s find out!

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Instagram Film Analytics Influencer 105

Convince & Convert

JANUARY 23, 2014

From inspiring, to the unexpected, celebrating moments, movements and fans, here are five creative uses of the selfie by companies and venues: Dove’s #BeautyIs Campaign. Following a series of successful videos celebrating real beauty, Dove’s #BeautyIs campaign aims to show how social media is helping redefine our definition of beauty.

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Examples Social Media Content Film 164

Audiense

JULY 22, 2016

This week we also had Mastercard running campaigns in collaboration with The Open, Mastercard celebrated The Open with a social campaign, Magnum UK is coming to London in style. Elsewhere, H&M is running a global campaign #ForEveryVictory. and to celebrate, the brand has launched just the right campaign on Twitter.

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Collaboration Campaign Film Team 97

agora pulse

DECEMBER 13, 2018

Organic social media marketing remains largely unaffected by GDPR but paid social media marketing methods will continue to evolve. Marketers relying heavily on paid ads will need to keep an eye on the latest rules regarding customer consent and data protection. Watch the video. I know it’s tough. Just kidding. Augmented Reality.

Social Media 132

Social Media UGC Adwords Influencer 132

Later

MARCH 30, 2020

We wanted to take our best time to post analysis further, so with the help of influencer marketing platform Fohr, we discovered the global best times to post for PST, EST, GMT, and AEDT! Video is one of the best tools in a marketer’s toolbox, and thankfully Instagram has made video marketing more accessible for small businesses!

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Statistics Social Media Marketing Instagram 67

Audiense

JUNE 17, 2016

Leo Burnett furnished a list of their top 25 campaign, and to celebrate the Cannes Lions season, we thought we’d give you our top three picks from that list. One of the best ways to plan campaigns is to think about why your customers love your brand as much as they do. Rei’s #OptOutside. We've chosen to #OptOutside today.

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Film Campaign Hashtag Twitter 60

Keyhole.co

SEPTEMBER 4, 2023

Hashtags – you might’ve spotted them nestled in the image captions of your Instagram feed, in the content of a Facebook story, or perhaps you’ve seen them highlighting the latest trends on your Twitter or TikTok feeds. Let us take you through our guide on how to create an efficient Instagram hashtag strategy.

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Hashtag Instagram Strategy How To 52

Audiense

JUNE 3, 2016

We love that brands are continuously testing new ways of pushing their buttons when it comes to their marketing campaigns. With that in mind, we’ve selected a few social campaigns that caught our eye this week. We end this round-up with other campaigns and Twitter Trends that Team Audiense has been reading this week.

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Tips Banking Film Campaign 60

Hootsuite

JANUARY 11, 2023

Creating and managing TikTok marketing campaigns often involves a lot of moving pieces. Once you’ve filmed your video and attached your template, you can add graphic elements, text, animation, and other effects. But if you’re a part of a larger corporation, you can absorb this cost into your marketing budget. Cost : Free!

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Template Templates Vimeo Cost 106